My 3 slide presentation at NORED (Northwest Ohio Regional Economic Development), July 10, 2014. How I am defining DESIGN and its important to business. Which audiences we can design experiences for. Ideas for using design to improve the Toledo regional economy. See http://trep.org/2014/08/31/notes-from-design-ed-presentation/ for speakers notes for each slide.
Keith Instone [email protected]@TRExPlan Design Digital Hardware + Software + Services = Experiences Physical Products + Services = Systems Built Infrastructure + Buildings = Spaces OLD NEWS (1977) “Good design is good business.” - Thomas J. Watson, IBM RECENT REMINDERS “Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs, Apple CEO ECONOMIC DRIVER “Design-centric companies...outperformed the S&P 500 by a significant margin.” - DMI article, 2014
