Design For Changing The World Exhibition　2010 In Japan Hosted Granma

Copyright (c) CANPAN Center All Rights Reserved. Confidential -All rights reserved Granma Inc.-Confidential -All rights reserved Granma Inc.- More Imaginative LifeMore Imaginative Life 1Confidential –All Right reserved Granma Inc.-Confidential –All Right reserved Granma Inc.- 1

2010 Design For Changing the World Exhibition

~Imagine another life through the products~

Copyright (c) CANPAN Center All Rights Reserved. Confidential -All rights reserved Granma Inc.-Confidential -All rights reserved Granma Inc.- More Imaginative LifeMore Imaginative Life 2

2010 Design for Changing the World Exhibition


2

Exhibition Summary

Imagine their life through the products

・ One in five children -nearly 400 million- have no access to safe water （ Unicef ）

・ Waterborne diseases are estimated to cause more than two million deaths annually（ American Journal of Tropical Medicine and Hygiene ）

・ Each day, 3,900 children die because they lack access to safe drinking water and adequate sanitation （ Unicef ）

・ Nearly two billion people live without access to basic sanitation （ American Journal of Tropical Medicine and Hygiene ）

・ One in five children -nearly 400 million- have no access to safe water （ Unicef ）

・ Waterborne diseases are estimated to cause more than two million deaths annually（ American Journal of Tropical Medicine and Hygiene ）

・ Each day, 3,900 children die because they lack access to safe drinking water and adequate sanitation （ Unicef ）

・ Nearly two billion people live without access to basic sanitation （ American Journal of Tropical Medicine and Hygiene ）

Imagine the underlying social issues from the productsImagine the underlying social issues from the products

Imagine another life through the products

Life straw

(a point of use water filter)

Source: http://other90.cooperhewitt.org/




Tokyo Midtown Access

Time and Date: 14th May 2010(Fri) Opening Party 19:00-21:00

15th May 2010(Sat)–13th June(Sun) 10:00-19:00

12th June 2010 (Sat) Closing Party 19:00-23:00

Venue : Tokyo Midtown DESIGN HUB (Roppongi)

Entrance Fee ： Free （ Charges are applicable to some conference/Free event brochure with advance registration ）

Size of Audience ; 10,000 (expected)

Presented by ： Design For Changing the World Executive Committee

Nippon Foundation CANPAN Project

Co-presented by ： Tokyo Midtown, DESIGN HUB

Japan Industrial Design Promotion Organization (JIDPO)

Sponsored by ： Large sized companies (under negotiation)

Under the Auspice of ： Ministry of Economy, Trade and Industry,

Tokyo Metropolitan Government (Under proposition)

Special Supported by ： Eiji Press Inc.

Administrated by ： Granma Inc.

Event Outline




4

Back ground

Construct a New BOP Benefit Route Through Design

Reverse InnovationReverse

Innovation

Developed CountryDeveloped Country BOPBOP

Innovated productsInnovated products

ProfitProfit

Developed ProductsDeveloped Products

ConsumptionConsumption

Benefit Route




Exhibit the life of BOP （ Exhibition ）

Learn the development process of the BOP products （ Workshop ）

Perceive the Sustainable design （ Workshop ）

Forecast the future life with BOP （ Conference ）

BOP Design Award （ 2011 ～）

ProgramProgram

• Enhance the interest and understanding about BOP in Japan.

Provide an opportunity in creation of new market focused in the life of people in developing countries (i.e. BOP).

• Share the cases of BOP business through the products

Provide an opportunity for the participants to consider the business strategy in developing countries by taking advantage of their strength.

• Provide an opportunity for all the people, companies and non-profitable organization to create new Benefit Route.

Program Summary

Aim & Objective




4 : Conference

6

Vision

Participant

Participant

Participant

Participant

3 : Workshop

5 : Developed Countries

・ Life design that saves millions of people?・ Life design that

saves the southern hemisphere?

6 : A life beyond imagination of people in Japan

WarWar

Malaria

Malaria

ReligionReligion

AIDSAIDS

Diversity

Diversity

GenderGender

2 : Exhibition・ Who came up with it？

New Relationship

New Relationship

Promote the life-design focused in BOP Promote the life-design focused in BOP

Existing Relationship

Existing Relationship

Connected with each other

The traditional designing approach is to face a social issue, consider how it could be resolved and derive solution for it. However, the main aim of this exhibition is to grasp the living environment of BOP end-users and imagine and understand their needs from existing BOP products.

The traditional designing approach is to face a social issue, consider how it could be resolved and derive solution for it. However, the main aim of this exhibition is to grasp the living environment of BOP end-users and imagine and understand their needs from existing BOP products.

5 : Designers take the initiative in designing the next BOP product in order to be the subject of new economic system.

4 : Define how the products that target on BOP will drive the future economic system in conference.

3 : Learn the process of BOP product development and its designing mind through workshop.

2 : Understand the underlying social issues that led to the development of BOP products. Imagine the life style of end-user by focusing on design and function of product.

1 : Product =LifeStraw®

EnvironmentEducation

Starvation

Poverty Political Scandal

Water Shortage

・ Who benefits from it?




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Schedule

5/11 （ Tue ）Construction execution

5/12 （ Wed ）Construction execution

5/13 （ Thr ）Construction execution

5/14 （ Fri ）ExhibitionOpening Party

5/15 （ Sat ）Conference

5/16 （ Sun ）Conference

5/17 （ Mon ）Exhibition

5/18 （ Tue ）Exhibition

5/19 （ Wed ）Collaborative projectWorkshop

5/20 （ Thr ）Exhibition

5/21 （ Fri ）Exhibition

5/22 （土）Workshop andrelevant events

5/23 （ Sun ）Exhibition




5//27 （ Thr ）Exhibition


5/29 （土）Workshop andrelevant events







6/5 （土）Workshop and relevant events




6/9 （ Wed ）Collaborative ProjectWorkshop



6/12 （土）Conference andClosing party


6/14 (Mon)Withdrawal

6/15 （ Tue ）Withdrawal

6/16 （ Wed ）Withdrawal

2010 May – June

•Cooper Hewitt National Museum•Project H Design•Ryohin Keikaku Co., Ltd•Ricoh Company, Ltd •Sony Corporation•IDEA International•Bureau of Industrial and Labor Affairs•Small and Medium Enterprise Agency• United Nations University•Living world

Collaborative project partners （ Under negotiation ）

・ Think the Earth Project・ Jaipur Foot ・ IDEO・ AXIS・ Japan Aisaika Organization・ KAYAC Inc.・ E-Squire Inc.・ Sow Experience Inc.

・ Ikejiri Instutute of Design・ Delft University of Technology・ Politecnico di Milano・ Kyushu University・ Illinois Institute of Technology・ The University of Tokyo i-School・ Mono ・ Magazine・ Royal college of Art

・ Roppongi Academyhills・ Sendenkaigi Co., Ltd・ Design Festa・ TSUTAYA・ Aoyama Book Center・ Good Magazine・ Greenz.jp・ tokyo2.0・ TEDxTokyo




Administration Structure

2010 Design for Chainging the World Exhibition BOP Life

Design Executive Committee

2010 Design for Chainging the World Exhibition BOP Life

Design Executive CommitteeCo-sponsorCo-sponsor

（ National Authority ）（ Advertising Firms ）

〔 Media ）（ Public Institutions ）

（ Manufacturing Companies ）

（ National Authority ）（ Advertising Firms ）

〔 Media ）（ Public Institutions ）

（ Manufacturing Companies ）

グループ１

グループ 2Large Enterprise ・ SMEs

（ Technological ）Large Enterprise ・ SMEs

（ Technological ）

運営資金

Steering CommitteeSteering Committee

NPO CANPAN CenterGranma Inc.

NPO CANPAN CenterGranma Inc.

BOP Product Design Jury(2011 ～ )

BOP Product Design Jury(2011 ～ )

Design Review Committee（ Ten board members ）

(2011 ～ )

Design Review Committee（ Ten board members ）

(2011 ～ )

PartnersPartners

Tokyo Midtown Design HubJIDPO

Tokyo Midtown Design HubJIDPO

Project ManagerProject Manager

Finance & AccountingFinance & Accounting NegotiationNegotiation OperationOperation Public RelationPublic Relation PromotionPromotion CreativeCreative

※Organization of approximately 30 ※ Structured from relevant, NPOs and NGOs ※ Initiation from begging of February, 2009

※Organization of approximately 30 ※ Structured from relevant, NPOs and NGOs ※ Initiation from begging of February, 2009

運営

基準・信頼

協力

Event supportersEvent supporters

Administration Structure

Event administration




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Company Profile

▼BOP Business:・ Research/ product development consultation

in BOP ・ Marketing design business to connect BOP and

enterprises Provide marketing database sales

network planning and implementation Connect with oversea partners▼Contents Business : ・ Films （ Enterprise PV/CSR report /Event

report)・ Web Contents planning （ Eenterprise web-

site/Campaign page/ Langind page, etc.）・ Deputize event promotion and administration▼ ソーシャル事業 : 「 Whose real is it!?」 , administration, CSR

investigation「 Socimo Salon」 (Our own event),

administration

The Nippon Foundation, Chuo Roudou Kinko, CANPAN Center, Link Inc., Mizuhonomuraichiba Social Innovation Japan, EightRent Co., Ltd, Socio Engine Associates

Name ： Granma.Inc

Location ： Nakameguro Meguro-ku Tokyo

CEO : Takuto Motomura

Founded ： April 2009

Contact ： 03-3793-7210 / FAX： 03-3793-7210

Web : http://granma-port.jp

Mail : [email protected]

Company Profile

Business

Main Clients

Partners

Achievements• Chuo-Rodo Kinko, Ikiki Community (Website planning and producing)• Social Innovation Japan, (filming and reporting)• Nippon Foundation CANPAN project, CSR Blogf orum (Administration, Poster, Flyer, Event Management Support, Media, PR, Branding)• Nippon Foundation CANPAN project, Local revitalization project (Project planning and producing)• Nippon Foundation CANPAN project, payment (Sales support, poster)• Nippon Foundation CANPAN project, blog forum (sales agent)• Socimo salon (own event, seven times, administration)

Vestergaard Frandsen Inc., Wisepocket Co., Social Design Fund, Econetworks Co., United People Co., Trace Inc., E-square Inc. , etc. Enterprise Managers/ CSR/NPO/NGO reps., more than 200 partners altogether (interviewers of Whose real is it!?/URL:http:// whosereal.causepark.jp/)




[1] Cooper-Hewitt, National Design Museum Smithsonian Institution, Design for the other 90% (2007) http://other90.cooperhewitt.org/

Reference




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Design For Changing The World Exhibition 2010 In Japan Hosted Granma

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Design For Changing The World Exhibition　2010 In Japan Hosted Granma