Date post: | 27-Jan-2015 |
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Design for enterprise software
@humphreybcUX Malaysia 2013
Benjamin Humphrey @humphreybc humphreybc.com
Dunedin, New Zealand 2009 - 2011
Dunedin, New Zealand 2011 - 2012
Dunedin, New Zealand 2012 - 2013
San Francisco, California 2012 - 2013
I was all about consumer.
Sydney, Australia 2013 - present
What is enterprise software?
“purposed-designed computer software used in the furtherance of the needs and objectives of the organization... as opposed to the individual.”- Wikipedia
‘Enterprise software’ is a scalable tool used by ordinary people to get their primary job done.
- Benjamin Humphrey (me)
Enterprise design
challengesBusting common
mythsYou can make
it awesome
Designing for the 100%Designing for edge cases can be a real challenge.
“On the Rapidboard, each column on a swimlane have a count. This count
seems to be the total count. I would like to see the count by the status
associated with that column.”
“Our PM's and upper management like to see both when dev is complete
and when the story has actually passed QA. Can you please add a feature
or tell us how we can do that?”
“It would be great if there is tree view in the To Do List.”
ScalabilityNot only does performance need to scale, but so does your design.
AccessibilityCompanies need to adhere to accessibility standards.
FlexibilityLarge enterprise companies are used to flexibility and
customisation of their tools.
SecurityEnterprise customers have a lot more security concerns than your
average consumer.
Things can move slowerEnterprise customers are less likely to upgrade software frequently,
which means you might find yourself designing for the future.
Enterprise design
challengesBusting common
mythsYou can make
it awesome
I am a nice guy, but I am a grumpy designer.
Myth #1Enterprise users don’t expect the software they use at work to be designed well.
Rubbish! They’re people too.People are used to a great consumer experience at home. They’d
love that at work as well!
Myth #2Enterprise software has to be technical and utilitarian.
Bullshit! We’re all human.… and our software should be too. Take a look at products
reinventing themselves with human interfaces for humans.
Myth #3Enterprise software is only used on a desktop computer with a keyboard and mouse.
Mobile usage is growing.Traditional internet traffic from desktops dropped 9.63% between
Q1 2012 and Q1 2013. Tablets and phones have taken that share.
- Stats from Monetate Q1 2013 E-commerce Quarterly
Myth #4Users need more features instead of better design.
Solve their problems, not just provide more features.Adding another feature may not always be the right decision. Get
cosy with your customers to understand what they really want.
Myth #5It’s difficult to get into the enterprise space because it’s dominated by heavyweights.
justworks dropbox salesforce workday evernote github bitbucket hipchat pantheon rapportive vend uservoice sendgrid memsql vertica cochlear box actionstep bigcommerce coupa asana zenpayroll fusion .io joylent blue rooster xero freshplum chartio intuit thankyou payroll periscope atlassian fluent bromium directly calxeda yammer
Enterprise design
challengesBusting common
mythsYou can make
it awesome
Things have changed for me!
I now design for millions of users and growing
I now design for all sorts of users with all sorts of use cases
I now face different challenges to consumer design
I now work for a company that uses a proven business model
$
Challenges are
solvableMyths are just
that: mythsIt’s a great space
to work in
Lastly, this is how I think.
Be human in your design.Your users are people. You can have visual flair, personality, and
simple terminology when designing enterprise software.
Design for scalability.Constantly think about performance, transitional content, and how
to craft smart software.
Set clear priorities.Weigh up all the inputs and make the right decision for the user.
Benjamin Humphrey @humphreybc humphreybc.com
atlassian.com/careers or talk to me
Cheers for listening!Things you should read:
Microinteractions Dan Saffer
The Little Black Book of Design Adam Judge
The Design of Everyday Things Donald Norman
Don’t Make Me Think Steve Krug
Brain Rules John Medina
stratechery.com Ben Thompson
ia.net Oliver Reichenstein
littlebigdetails.com
Icons from thenounproject.com:
Mountain Climber Juan Pablo Bravo
Loch Ness Monster Mike Wirth
Happiness Jim Lears
All other icons from entypo.com
Adobe comic from xkcd.com/1286
OS stats February 2013 from analytics
firm Net Applications
Mobile growth stats from Monetate Q1
2013 E-commerce Quarterly