Arturo LozA

art.loza@gmail.comartloza.com

909 278-8760

Design Portfolio

Design PhilosophyAs a practicing artist and designer, I find myself at times trying to distinguish the division line between design and art. My most common answer is usually that design and art fall are not simply black and white, but that they fall into a gray area where there is inevitable interaction and influence onto both realms.

As a result, my design philosophy incorporates both worlds into one that allows me to create unique and visually interesting designs that facilitate communication to any target audience. I find that having knowledge in both worlds has opened new doors to creative ideas and thought processes that allows me to execute in different formats and materials besides just digital.

I find that to be an effective graphic designer, one must understand both spectrums to make the design process easier and to have the familiarity of the extremes of both spectrums so when the tasks asks for it, one could effectively achieve a desired outcome.

resuméArturo LozA(909) 278-8760 • art.loza@gmail.com • http://www.artloza.com

objective

To gain an entry-level position as a graphic designer.

Summary of Qualifications & Skills

• Proficient in Adobe CS4 Suite (Illustrator, InDesign, Photoshop, & Dreamweaver) • Knowledge of HMTL • Proficient in Microsoft Office (Word, Excel, Powerpoint) • Illustration Skills (drawing & painting; digital & traditional) • Sculpting Skills (ceramics & 3-D sculpture) • Photography Skills (digital & film)

Experience • The California Arts Project (2005 - Present) - Office Assistant - Assistant in designing & producing a variety of statewide

conference graphic materials - Gained experience working with peers inside an office

environment, learned to initiate design assignments & interaction with directors to achieve a desired outcome

• MyHubNet (2010 - Present) Freelance Design - Re-designed company logo - Contract layout design - Gained first hand experience with customer care & assistance

outside a classroom environment to achieve a desired outcome

Education

• B.A., Graphic Design, CSU San Bernardino, San Bernardino, CA • High School Diploma, Arroyo Valley High School, San Bernardino, CA

Contents

Wamar . . . . . . . . . . . . . . . . . . . . . 1

Carolina Candy . . . . . . . . . . . . . . . 11

Beat It . . . . . . . . . . . . . . . . . . . . 15

Doctor’s Hospital . . . . . . . . . . . . . . 17

Outdoors . . . . . . . . . . . . . . . . . . 19

TCAP : CTE . . . . . . . . . . . . . . . . . 21

TCAP : MYLS . . . . . . . . . . . . . . . . 25

TCAP : CCC . . . . . . . . . . . . . . . . 27

Nucifera . . . . . . . . . . . . . . . . . . . 31

WAMArIdentity & Promotion Designs

Project Description:

Wamar International, Inc. has a vision of being “a leading global provider of premium services and products in the fields of Power Generation, Oil and Gas, Aviation, Real Life Support and Defense and Security.”

To help meet its vision, I created a new identity that embodies the company in a more simple and easy to remember way. In the near future, the logo could stand by itself without any text and it helps give a visual representation of the services that Wamar can provide to its clients. The shape of the logo can be described as a windmill, drill, or a turbine, all which are things that can be seen in air, water, and on land solidifying the new tag line “we’ll help you explore” in any element.

Client / Organization:

Wamar International, Inc.

ARTURO LOZA | Wamar

Logotype

2

Typography:

EurostileHelvetica Neue Light Italic

Pantone Cool Gray 3 C

Pantone Cool Gray 7 C

Pantone 426 C

Pantone 1235 C

Color Palette

ARTURO LOZA | Wamar

Stationery

3

1919 WIlliams Street, Suite 310

Simi Valley, CA 93065

Tel: +1 805 526 2480 

Fax: +1 805 584 1421

Email: ersa.naama@wamar.com

www.wamar.com

Esra NaamaProgram Director for Capacity Development

ARTURO LOZA | Wamar

Website

4

ARTURO LOZA | Wamar

Corporate

5

ARTURO LOZA | Wamar

Warehouse

6

ARTURO LOZA | Wamar

Ad Campaign

7

ARTURO LOZA | Wamar

Ad Campaign

8

ARTURO LOZA | Wamar

transportation

9

ARTURO LOZA | Wamar

transportation

10

Carolina CandyIdentity & Packaging Designs

Project Description:

Carolina Candy Company specializes in tarheel toffee that is flavored by such as almonds, pecans, macadamia nuts, creamy milk, and white & dark chocolate. With a market in the United States and Europe, the company located in Wilmington, North Carolina has the product, but not the correct image for their packaging.

This new logotype gives the company a more playful approach to the market to help it have an entrance into a very competitive field. In the near future, the cursive elements can evolve into something more elegant and classy.

Client / Organization:

Carolina Candy Company

ARTURO LOZA | Carolina Candy

Logotype

12

Typography:

Freestyle Script Std, MediumPantone 7534 C

Pantone 372 C

Color Palette

Carolina Candy

ARTURO LOZA | Carolina Candy

Packaging Design

13

ARTURO LOZA | Carolina Candy

Packaging

14

Beat ItPrint & Promotion Design

Project Description:

At Cal State University, San Bernardino, students can have art shows if they fill out the proper paperwork. Havind done such thing, my two other colleagues and I decided for a show title and I embarked on creating something to capture the tone of the show.

Client / Organization:

Self Promotion(Arturo Loza, Katie Grip, & Thomas Osekowsky)

ARTURO LOZA | Beat It

Flyer

16

BEAT IT:WIFE, KIDS, WEINER

Beat It: Wife, kids, WeinerT-Bone, Velvet Grip & Lozart

May 11 - 21, 2010Opening Reception: Wednesday, May 12, 2010 5:00 - 7:00 PM

Visual Arts Building Room 106Cal State University, San Bernardino5500 University ParkwaySan Bernardino, CA 92407

Parking: $4

Doctor’s HospitalPrint Design

Project Description:

Doctor’s Hospital of West Covina provides relief to people with nasal problems by using laser radiotheraphy to alleviate several sympthoms. One way they announce their services is via newspapers.

I designed something comical to gain the viewers attention, yet straight to the point to announce what type of services the client provices so that even if it’s glanced at in a newspaper, it will stand out amongst all other ads. The colors used are reminiscent of spring time and outdoors, but still provide contrast so that if printed in black and white, the ad can still be legible and visible.

Client / Organization:

Doctor’s Hospital of West Covina(Cal State University, San Bernardino)

ARTURO LOZA | Newspaper Ad

Advertisement

18

Doctors Hospital of West Covina725 South Orange AveWest Covina, CA 91790

800 - 644 - 7014

To schedule your free consultation call or visit us!

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We can help! Laser Radiotherapy is a simple, fast and painless procedure that can

help you breathe easier!

Enjoy the Seasons!

outdoorsType & Print Design

Project Description:

Outdoors Magazine has a target audience of people who enjoy doing, as their name states, outdoor activities.

Presented with a blank slate, I was assigned to align type into an appealing and organized way to maintain appeal and legibility.

Client / Organization:

Outdoors Magazine(Cal State University, San Bernardino)

ARTURO LOZA | Magazine Ad

Cover

20

Don’t worry! Start traveling

( See Page 21)

eat thiS! 59 Real Food

Secrets to Get Fit & Live Longer

FirSt they grab you & then they eat you

Going Deep With The Ocean’s Scariest Creature

The 100 BesT AdvenTure WeBsiTes For Better Gear, Travel, & Fitness

FEBRUARY 2009

OUTSIDEONLINE.COM

DAVID BECKHAM

america’S beSt raceS Scenic courSeS

maximum Fun

beach activitieS with

tCAP: CtEIdentity & Print Designs

Project Description:

The California Arts Project (TCAP) strives to improve the K-12 education system of visual and performing arts throughout the state of California by acting as a community center for teachers.

Striving to improve education, TCAP helped create Career Technical Education (CTE) [Media & Design, Performing, & Production & Managerial Arts] and needed an new identity to go along with the current logo design. By having constant communication with regional and the executive director, I managed to encompass the arts into a new logo to represent CTE along with some promotional materials. To facilitate and keep a constant design throughout the state, I also created tutorials for the regional directors to help them use the new materials properly.

Client / Organization:

The California Arts Project

ARTURO LOZA | The California Arts Project : CTE

Logotype

22

Typography:

PalatinoC=59 M=64 Y=0 K=0

C=100 M=0 Y=0 K=5

C=35 M=4 Y=99 K=0

Color Palette

The California Arts Project

ARTURO LOZA | The California Arts Project : CTE

Documents

23

The California Arts Project

www.tcap.net© The California Arts Project 2009

Visual and Performing Arts Framework

1. Support of Education Code sections 51210 and 51220 requiring instruction in the arts.

2. Use of the visual and performing arts content standards adopted by the State Board of Education as the basis of curriculum.

3. Definition of a balanced, comprehensive arts program as one in which the arts are studied as discrete disciplines related to each other and, when appropriate, to other subject areas in the curriculum.

4. Promotion of alignment of standards-based curriculum, assessment, and instruction throughout the grades at the school and school district levels to provide a comprehensive, coherent structure for visual and performing arts teaching and learning.

5. View of assessment of student work as essential to a standards-based program in the arts.

6. Expansion of an emphasis on using new media and electronic technology in the arts.

7. Inclusion of all learners in the classroom.

8. A broad view of culture.

9. Recognition of the role the arts play in preparing students for careers and full participation in society.

10. Usefulness to teachers, arts professionals, library media teachers, administrators, parents, and supporters of the arts.

Career Technical Education Framework

1. Inclusion—CTE provides all students with full access to high-quality offerings in career technical education.

2. Students and the economy—CTE serves the career preparation needs and interests of students, industry, labor, and communities while promoting workforce and economic development.

3. Preparation for success—CTE prepares students to master the necessary technical, academic, employability, decision-making, and interpersonal skills to make the transition to meaningful postsecondary education and employment.

4. Career planning and management—CTE provides students with opportunities to develop and apply the skills needed for planning and managing their careers.

5. Integration—CTE incorporates instructional strategies to improve teaching and learning through rigorous academic content standards applied in real world situations.

6. Programs of study—CTE provides sequenced curricular pathways that include career-related and academic content standards to prepare students for success in postsecondary education, careers, and lifelong learning.

7. Innovation and quality—CTE fosters innovation and continuous improvement of instructional content and delivery.

8. Future orientation—CTE demonstrates a forward-looking perspective that meets the contemporary and emerging needs of individuals, communities, and the economy.

9. Collaboration—CTE partners with business, industry, labor, postsecondary education, and the community to provide classroom and work-based learning opportunities that prepare all students for success.

Guiding Principles Side by Side Comparison

The California arTs ProjeCT leadershiP & develoPmenT CenTerCal State University, San Bernardino • 5500 University Parkway • San Bernardino, CA 92407

Phone 909.537.7542 Fax 909.537.7545 http://tcap.net

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TO: TCAP Advisory Board Members

FROM: Kristine, Executive Director

RE: TCAP Site ACF 2009 - 2010 Review

The California Arts Project

ARTURO LOZA | The California Arts Project : CTE

Documents

24

CaliforniaVisual and Performing Arts Standards

Grades K-12

4 Arts Disciplines Dance Music Theatre Visual Art

5 Component Strands Artistic Perception Creative Expression Historical and Cultural Context Aesthethic Valuing Connections, Relationships and Applications

Standards are Specific to Each Arts Discipline

CaliforniaArts, Media and Entertainment Standards

Grades 7-12

3 Pathways Media and Design Arts Performing Arts Production and Managerial Arts

11 Foundational Standards Academics Communications Career Planning and Management Technology Problem Solving and Critical Thinking Health and Safety Responsibility and Flexibility Ethics and Legal Responsibilities Leadership and Teamwork Technical Knowledge and Skills Demonstration and Application

Pathway Specific Standards Media and Design Arts Performing Arts Production and Managerial Arts

Standards Include the Arts Plus Other Content Areas

Comparison of the Structure of the Visual and Performing Arts & Career Technical Education Standards

The California Arts Project

www.tcap.net© The California Arts Project 2009

VAPA Framework

Guiding Principles Relationships

CTE Framework

www.tcap.net© The California Arts Project 2009

The California Arts Project

tCAP: MYLSPromotion Designs

Project Description:

The California Arts Project (TCAP) strives to improve the K-12 education system of visual and performing arts throughout the state of California by acting as a community center for teachers.

Striving to improve education, TCAP helped create Career Technical Education (CTE) [Media & Design, Performing, & Production & Managerial Arts] and needed an new identity to go along with the current logo design. By having constant communication with regional and the executive director, I managed to encompass the arts into a new logo to represent CTE along with some promotional materials. To facilitate and keep a constant design throughout the state, I also created tutorials for the regional directors to help them use the new materials properly.

Client / Organization:

The California Arts Project

ARTURO LOZA | The California Arts Project : MYLS

Materials

26

March 26 & 27, 2010Holiday Inn Capitol Plaza

Sacramento, CA

Mid -Year Leadership Seminar

Kristine Alexander, Executive Director5500 University Parkway FOB 249 • San Bernardino, CA 92407

T: 909.537.7542 • F: 909.537.7545 • kalexand@csusb.edu

http://www.tcap.net

The California A

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March 26 &

27, 2010H

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Mid-Year Leadership Seminar

The California Arts Project

KrisAlexander

Executive Director

the California Arts ProjectCal State university, San Bernardino

tCAP: CCCPromotion Designs

Project Description:

The California Arts Project (TCAP) strives to improve the K-12 education system of visual and performing arts throughout the state of California by acting as a community center for teachers.

One way TCAP helps to improve the education system is by hosting meetings and conferences for teachers and administration. Courageous Creativity Conference (CCC) is one of them. Hosted in Anaheim, CA, the Conference requires program booklets and other materials for it’s participants. Being an annual conference, every year a new design is created, this is the one I created for last year. This year is still a work in progress, but is already significantly different. Along side the booklet, nametags are used with the blue and orange color palette so that it stands out among crowds.

Client / Organization:

The California Arts Project

ARTURO LOZA | The California Arts Project : CCC

Cover

28

3RD

ANNU

AL COURAGEOUS CREATIVITY CONFERENCE

JUNE 24-26, 2009DISNEY’S PARADISE PIER® HOTELTHE DISNEYLAND RESORT, ANAHEIM

Leading the Nexus of Arts & Career Education

The California Arts ProjectStatewide Leadership & Regional Professional Development Center

ARTURO LOZA | The California Arts Project : CCC

Program Pages

29

23 TCAP Regional Sites

The California Arts Projecttcap.net

The California Arts ProjectStatewide Leadership & Professional Development CenterA California Subject Matter Project • Academic Achievement: The Subject Matters

SIERRA NORTH ARTS PROJECTCSMP Regions 3, 4, 1Christine Monroe, DirectorCRESS Center Division of EducationUniversity of California, DavisOne Shields Ave.Davis, CA 95616-8729P: 530/752-9683F: 530/752-6135Email: clmonroe@ucdavis.edu

LOS ANGELES BASIN CALIFORNIA ARTS PROJECTCSMP Regions 11A, 11B, 11C, 8Armalyn De La O, DirectorTheater DepartmentCSU, San Bernardino5500 University ParkwaySan Bernardino, CA 92407P: 909/537-5938F: 909/537-7545Email: labasincap@gmail.com

THE CALIFORNIA ARTS PROJECT STATEWIDELeadership & Development Center

Kristine Alexander, Executive DirectorCalifornia State University, San Bernardino

5500 University Parkway FOB 249, San Bernardino, CA 92407-2397Email: kalexand@csusb.edu, P: 909/537-7542 F: 909/537-7545 W: www.tcap.net

Also direct service to CSMP Regions 8, 11A, 11B, 11C

TCAP Regional Professional Development Centers

VALLEY SIERRA CALIFORNIA ARTS PROJECTCSMP Regions 6, 7, 8Sand Kakuda, DirectorThe Jeannette Powell Art CenterUniversity of the Pacific3601 Pacific Ave.Stockton, CA 95211P: 209/946-2754F: 209/946-2518Email: skakuda@telis.org

RIMS CALIFORNIA ARTS PROJECTCSMP Regions 10Armalyn De La O, DirectorTheater DepartmentCSU, San Bernardino5500 University ParkwaySan Bernardino, CA 92407P: 909/537-5938F: 909/537-7545Email: adelao@csusb.edu

NORTHEAST CALIFORNIA ARTS PROJECTCSMP Regions 1, 2, 3Karen Hafenstein, DirectorArt DepartmentCalifornia State University, Chico400 West First StreetChico, CA 95929-0840P: 530/898-4046F: 530/547-5190Email: karenh1@citlink.net

BAY AREA CALIFORNIA ARTS PROJECT CSMP Regions 4, 5A, 5BTBA, DirectorSchool of Art and DesignSan Jose State UniversityOne Washington SquareSan Jose, CA 95192-0216P: 909/537-7542F: 909/537-7545Email: kalexand@csusb.edu

SOUTHERN COUNTIES ARTS PROJECTCSMP Regions 9A, 9BHelena Hanna, DirectorSchool of Music and DanceSan Diego State University5500 Campanile DriveSan Diego, CA 92182-7902P: 619/ 594-6647F: 619/594-4959Email: hhanna@projects.sdsu.edu

24TCAP Regional Professional Development Centers

The California Arts Projecttcap.net

Inyo

Del Norte Siskiyou

Modoc

Humboldt

TrinityShasta

Lassen

TehamaPlumas

ButteGlenn Sierra

Yuba

Mendocino

Lake

Colusa

Sonoma NapaYolo

Sut

ter Placer

SolanoSac

ramen

to

El Dorado

Marin

Nevada

Alpine

Mono

San Bernardino

Riverside

ImperialSan Diego

Orange

Kern

Ventu

ra

Santa Barbara

San LuisObispo

Tulare

Kings

Fresno

MaderaMerced

MariposaStan

islausSa

n Jo

aquin Calaveras

Tuolumne

Amador

Moterey

San Benito

Santa Clara

Alameda

Contra Costa

Los Angeles

San Francisco

San Mateo

Santa Cruz

TCAP Leadership and Development CenterKristine Alexander, Executive DirectorCalifornia State University, San BernardinoPhone: (909) 537-7542Email: kalexand@csusb.edu

Northeast California Arts ProjectKaren Hafenstein, DirectorCalifornia State University, ChicoPhone: (530) 898-4046Email: karenh1@citlink.net

Sierra North Arts ProjectChristine Monroe, DirectorUniversity of California, Davis Phone: (530) 752-9683Email: clmonroe@ucdavis.edu

Valley Sierra California Arts ProjectSand Kakuda, DirectorUniversity of the PacificPhone: (209) 946-2754Email: skakuda@telis.org

Armalyn De La O, Director California State University, San BernardinoPhone: (909) 537-5938Email: labasincap@gmail.com

Southern Counties Arts ProjectHelena Hanna, DirectorSan Diego State UniversityPhone: (619) 594-6647Email: hhanna@projects.sdsu.edu

Bay Area California Arts Project

Los Angeles Basin California Arts Project

TBA, DirectorSan Jose State UniversityPhone: (909) 537-7542Email: kalexand@csusb.edu

The California Arts ProjectStatewide Leadership & Professional Development CenterA California Subject Matter Project • Academic Achievement: The Subject Matters

RIMS California Arts ProjectArmalyn De La O, Director California State University, San BernardinoPhone: (909) 537-5938Email: adelao@csusb.edu

Sample Pages, overall there were 30 individual pages.

ARTURO LOZA | The California Arts Project : CCC

Program Pages

30

25 TCAP Programs

The California Arts Projecttcap.net

Professional Development Programs

• All TCAP programs are guided from the field of knowledge of the California Visual and Performing Arts Framework, The California Content Standards for the Visual and Performing Arts, and Career Technical Education Standards, The California Standards for the Teaching Profession.

• TCAP recognizes the continuum of a teacher’s development. TCAP program

designs are structured to meet the needs of the beginning teacher, the experienced teacher and/or the accomplished teacher.

• All TCAP programs engage participants in artistic processes, standards-based practice, professional reflection, and include assessment practices that lead to student achievement.

• TCAP services are available to educators, schools, districts, TCAP Partnership Schools, County Offices of Education, and others.

The California Arts Project (TCAP) is the state’s subject matter project in Visual and Performing Arts. TCAP’s central mission is to deepen teachers’ knowledge of Dance, Music, Theatre, and Visual Arts, and to enhance standards based instructional strategies for teaching these four disciplines to California’s students, pre-kindergarten through postsecondary.

What is TCAP ?

Institutes TCAP institutes are in-depth, comprehensive, discipline-based professional development experiences for educators. TCAP offers both open and invitational institute models of 80 to 120 hours for the single subject arts educator and/or the multiple subject classroom educators. The institutes formats vary with regional needs including summer and year-round schedules. All TCAP institutes involve classroom applications.

Arts Education Professional Development ProgramsTCAP designs a variety of arts education professional development programs in Music, Dance, Visual Art, and Theatre and related arts education topics. These programs are of approximately 40 hours and build upon the TCAP Program Strands of Artistic Processes, Reflection, Classroom Translations, and Leadership. Programs come in a variety of configurations to meet the needs of teachers, schools, districts, county offices, museums, and arts organizations. The programs are offered both regionally as well as on-site through a contracted service arrangement.

TCAP Arts Education Professional Development Program SeriesTCAP has a selection of on-site, contracted service series available to schools, districts, and county offices of education. These series consist of eight to ten 2 to 3 hour sessions of professional development focused on a discipline or arts education topic.

Seminars, Workshops and ConferencesTCAP regional professional development centers offer a variety of seminars, workshops and conferences consisting of 39 hours or less. These programs may be offered in collaboration with schools, districts, county offices of education, museums, or arts organizations.

Other TCAP Arts Education ServicesTCAP provides other services relating to arts education including support for assessing current arts instructional programs, developing arts education plans, strategic planning, aligning curriculum to standards, high school course development to meet UC/CSU F admissions requirement, in-class coaching, and leadership development.

Statewide & Regional Professional Development Programs

v

TCAP and its regional professional development centers offer a variety of professional development programs to support teachers’ abilities in teaching to the Visual and Performing Arts and the Career Technical Education Arts, Media, and Entertainment Standards.

v

v

v

v

v

The California Arts ProjectStatewide Leadership & Professional Development CenterA California Subject Matter Project • Academic Achievement: The Subject Matters

NuciferaIdentity & Promotion Designs

Project Description:

Merit Food Products is an organic company that provides healthy products made out of coconut and is currently the biggest exporter of coconut products in Europe, Australasia, Middle East, and North America.

When working on a new identity, I noticed some issues with the company’s image. One of them was the company name that suggests that it has a variety of products that are merit based, but in reality it only specializes in one product. To correct this issue, I created a new name for the company so that the name fits the image more properly, and that name is: Nucifera.

Cocos Nucifera is the scientific term for coconut, and by getting rid of cocos the company can gain a sense of ambiguity and exoticness to the organic sector, but can be still be properly attached to the current products because of the scientific term.

The new logo has no other element aside from typography to make it visually recognizable, but the chosen typeface acts as a logo as it is not commonly seen. The italicized font also helps project a friendly factor. In an attempt to make the logo more descriptive of what the company does and represents, the new tag line “food for the body & mind” helps enforce the traits of the origin of the product and the company’s image.

Client / Organization:

Merit Food Products

ARTURO LOZA | Nucifera

Logotype

32

Typography:

Serif Medium ItalicChaparral Pro, Italic

Pantone 370 C

Color Palette

ARTURO LOZA | Nucifera

Stationery

33

ARTURO LOZA | Nucifera

Website

34

nuci fera

ARTURO LOZA | Nucifera

Corporate

35

ARTURO LOZA | Nucifera

transportation

36

ARTURO LOZA | Nucifera

Can Packaging

37

ARTURO LOZA | Nucifera

Drink Packaging

38

PRODUCT OF THAILAND

U

ARTURO LOZA | Nucifera

Ad Campaign

39

Arturo Loza • art.loza@gmail.com • artloza.com • 909 278-8760

Copyright © 2010-2011 Arturo Loza. All rights reserved.Copyright © 2010 The California Arts Project.

Although the work was made by me, the logo and content were used upon permission.