25 Years of Design Thinking1 6 C O N S T R U C T S O F T H E J O U R N E Y

Choose a subject or adventure

that you’re passionate about, discover everything

about it

1 S T . . C O N S T R U C T O F S U R V I V A L

Prepare for different weather

systems, obstacles and opportunities

2 n d . C O N S T R U C T O F S U R V I V A L

Chart a course that others

want to follow, find the flow

3 r d . C O N S T R U C T O F S U R V I V A L

Launch and sustain breakthrough momentum,

appreciate turbulence

4 t h . C O N S T R U C T O F S U R V I V A L

Risk and failure is all part

of navigating, move on

5 t h . C O N S T R U C T O F S U R V I V A L

Make use of social intelligence

in all its forms especially empathy,

don’t be a pushover

6 t h . C O N S T R U C T O F S U R V I V A L

Change course to avoid crashing,

spot the opportunity

7 t h . C O N S T R U C T O F S U R V I V A L

Learn from others and the places

they invite you to

explore

8 t h . C O N S T R U C T O F S U R V I V A L

Steer forward but take opportunities

in different directions that align with your

mission

9 t h . C O N S T R U C T O F S U R V I V A L

Be prepared for different cultures,

traditions and technology

forms

1 0 t h . C O N S T R U C T O F S U R V I V A L

Know you’re a member of a

thriving global universe, sense

what is next

1 1 t h . C O N S T R U C T O F S U R V I V A L

Be aware of downward or negative

gravitational pull, steering to higher

altitude is the optimum avoidance

procedure

1 2 t h . C O N S T R U C T O F S U R V I V A L

Sharing with those you encounter is akin to refueling

your system it supports greater understanding, exploration and

experience

1 3 t h . C O N S T R U C T O F S U R V I V A L

To avoid getting lost along the way

forge friendships

1 4 t h . C O N S T R U C T O F S U R V I V A L

Make your offering

memorable through

protecting your brand

1 5 t h . C O N S T R U C T O F S U R V I V A L

Prophesy your own success

1 6 t h . C O N S T R U C T O F S U R V I V A L

NOVEMBER 13, 2012

Robert Chitty, President• gordongroup.com• http://bobonbrand.blogspot.com• rchitty@gordongroup.com

25 Years of Design Thinking 1 6 C O N S T R U C T S O F T H E J O U R N E Y

THANK YOU!