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“stories” per story!  14    

IDEO’s  Shopping  Cart  Redesign  

Fight  childhood  obesity  

h;p://youtu.be/Ee4CKIPkIik    

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Recap  

v  Design  Thinking  offers  an  interesLng  approach  to  solving  people’s  problems  

v  It  is  as  much  a  mindset  as  a  process,  though  not  a  ‘process’  in  tradiLonal  sense  

v  It  integrates  elements  from  people  (desirability),  technology  (feasibility)  and  business  (viability)  aspects  

v  This  is  specially  relevant  as  we  create  more  and  more  products  and  services  for  real  humans!