MINI.

Nothing is Impossible.

23

BUILDAB I GB R A N D

A B I G B R A N D =A B I G I D E AA S Y M B O L I C I C O NA V I S U A L I D E N T I T Y

A B I G I D E A

• W H AT D O E S T H E C O M PA N Y D O ? • W H O A R E T H E P R O D U C T ` S T Y P I C A L C U S T O M E R S ? • W H AT M A K E T H E I R P R O D U C T D I S T I N G U I S H E S F R O M

T H E I R C O M P E T I T O R S ?

• A S S U M E T H AT T H E R E I S S O M E T H I N G W R O N G W I T H T H E W O R L D T H AT N E E D S C H A N G I N G , A N D D O E S Y O U R B R A N D C A N A D D R E S S T H E P R O B L E M ?

• W H AT D O E S Y O U R C O M PA N Y D O ? • W H O A R E Y O U R T Y P I C A L C U S T O M E R S ? • W H AT M A K E Y O U R P R O D U C T D I S T I N G U I S H E S F R O M

Y O U R C O M P E T I T O R S ?

• A S S U M E T H AT T H E R E I S S O M E T H I N G W R O N G W I T H T H E W O R L D T H AT N E E D S C H A N G I N G , A N D D O E S Y O U R B R A N D C A N A D D R E S S T H E P R O B L E M ?

“Your product is a … Your brand believes the world would be a better place if …”

“KODAK projector is a carousel. KODAK believes the world would be a better place if we could bring the most valuable memory back to people.”

“Your product is a… Your brand believes the world would be a better

place if …”

BIG IDEA TIME!

A S Y M B O L I C I C O N

A S Y M B O L I C I C O N

= A L O G O= A M E S S A G E

5 P R I N C I P L E S O F E F F E C T I V E L O G O D E S I G N S I M P L EM E M O R A B L E T I M E L E S S V E R S AT I L E A P P R O P R I AT E

S I M P L E M

E M O R A B L E M

T I M E L E S S S M

V E R S AT I L E S A

A P P R O P R I AT E A

S I M P L E M E M O R A B L E T I M E L E S S A P P R O P R I AT EV E R S AT I L E

PRACTICE TIME!

A N I M P R E S S I V E I D E N T I T Y

ELEPHANT

NANO.

T I T L E + S H A P E + B A C K G R O U N D

A BIGIDEA.

NANO COLLEGE

T I T L E + S H A P E + I M A G E + B A C K G R O U N D

A BIGIDEA.

NANO COLLEGE

T I T L E + S H A P E + I M A G E + B A C K G R O U N D ( H O R I Z O N TA L )

YOUR IDEA CAN ROCK THE WORLD.