„Our competitors, particularly digital native ones, treat platform innovation as a core function”

„Now any terrorist group can pinpoint targets with GPS devices they buy of Amazon.com”

DISRUPTION IS THE NEW

NORMAL

SPEEDING ADOPTION

BIG BANG DISRUPTION

DECREASING COMPANY LIFESPAN

11M+1 million guests per

month in 2014

0M

3M

6M

8M

11M

2008 2009 2010 2011 2012 2013 2014

Total Airbnb Guests

Wait + See =

Please make me irrelevant

technology irruption business disruption

Old disruption Digital disruption

10 X TheInnovators

1/10thThe costs

100 X The Power

„The single biggest reason for companies to fail, is that they overinvest in what is, as opposed to

„Institutions will try to preserve the problem to which they are the solution”

Is the obsession with the customer experience driving all your design decisions?

Are you fast enough to deal with the New Normal of digital disruption?

Can your company be as disruptive as a start-up?