DESIGNING A LOGOBy JEAN VAN WYK

WHAT IS A LOGO?• A logo is a symbol or image used to

represent something, e.g. a band or fashion designer

• Logos usually have a relation with the product, company, or organization, though this is just a general guideline

• Logos give something an identity; it is the first thing we think of, and gives the thing a form of unity or solidity

WHAT MAKES AN EFFECTIVE LOGO?

• Using a memorable image, usually relating to the product, company, band, etc.

• Should be aesthetically pleasing

• Not too elaborate in design, although there can be exceptions, it is better to go with a simplistic/minimalist design

• Flexible enough to place on business cards, t-shirts, posters, key rings, etc.

• May include the name, but can be represented through an image

HOW TO MAKE AN EFFECTIVE LOGO

• Logos are not ‘good’ and ‘bad’; they are ‘effective’ and ‘ineffective’

• Logos are all about memorability. Why waste time, effort, and money on a symbol no one will remember?

• Logos should be easy to picture. This is why elaborate designs can sometimes be tricky to produce.

• Brainstorm things that may relate to your product, company, organization, etc. to help produce interesting images.

• Try to make it relevant. You would not use a flaming skull for a charity to children in poverty. Why is this? What would be an appropriate logo?

• It is advised that you hire someone who can help, or produce an effective logo, if one is unable to produce an effective one.

Example of a bad logo; why is this

a bad logo?

LOGO EXAMPLESNote how each logo is presented, who it appeals to, why it is an effective logo, and why it is memorable

APPLE

ADIDAS

STARBUCKS

BLACK VEIL BRIDES

GOOGLE

HOUSE M.D.

CHANEL

TWITTER

DISNEY

CONCLUSION

• Logos are memorable images used to represent a group, product, etc.

• They can be simplistic or elaborate, but it is advised to have some connotation to the group, product, etc.

• Logos which are flexible are easier to distribute to the public, e.g. business cards, shoes, key rings, clothing

• If you wish to make a professional logo and do not have the ability to produce a logo, it is wise to seek professional help