IT DESIGNING LOGO

Logo CreationBy: GaryIT

Wednesday, December 14, 2011

Designing a LOGOCLIENT: SINARMAS

TIME ALLOWED: 5 WEEKS

UQ: HOW IMPORTANT ARE THE LOGOS OF A COMPANY?

SPECIFICATION AND LIMITATIONS:

-LAPTOP-SCANNER-PAPER (A4)-PENCIL/PEN W/ ERASERDESIGN MUST BE RELATED TO PRODUCT IN A WAY

DOCUMENTED EVIDENCE:

Your documented evidence is like a diary. You start it when you first start making your design and it doesn't end till you have finished making your product. Takes lots of photos, make notes on any modification and add sketches and diagrams.


INVESTIGATION


INTRODUCTIONMY CLIENT, SINARMAS IS A COMPANY OF

MANY BUSINESSES THAT IS LOCATED HERE IN INDONESIA. THEY HAVE BEEN OPERATING

SINCE 1962. THEIR PROBLEM IS THAT THEY NEED A NEW LOGO FOR THE AREAS OF

INTERACTION, IB LEARNER PROFILE AND DESIGN CYCLE. THEREFORE, THE LOGO MUST

BE ATTRACTIVE BUT AT THE SAME TIME CREATIVE. SINCE MY CLIENT, SINARMAS

THINKS THAT THE OLD LOGO FOR AREAS OF INTERACTION, IB LEARNER PROFILE AND

DESIGN CYCLE IS NOT SUITABLE FOR THEM, MY CLIENT WANTS THE LOGO TO REPRESENT “NEW AND IMPROVED” AND NOT GIVE A BAD IMPRESSION TO PEOPLE WHO DON’T KNOW

ABOUT IT. THEY WANT PEOPLE TO UNDERSTAND ABOUT THE AREAS OF

INTERACTION, IB LEARNER PROFILE AND DESIGN CYCLE FROM JUST “LOOKING” AT THE

LOGO.

THROUGHOUT THIS TERM, I AM GOING TO DESIGN AND CREATE A LOGO THAT MEETS ALL THE EXPECTATIONS

OF MY CLIENT, SINARMAS. TO MAKE A GOOD PRODUCT, I WILL HAVE TO GO THROUGH CERTAIN STEPS WHICH COME FROM THE IB’S DESIGN CYCLE. THESE STEPS ARE: INVESTIGATION, DESIGN, PLAN, CREATE AND

EVALUATE. I WILL INTERVIEW MY CLIENT, SINARMAS TO ASK THEM WHAT THEIR REQUIREMENTS ARE FOR THE LOGO THAT THEY WANT. I WILL PLAN MY STEPS

CAREFULLY USING THE GANTT CHART BEFORE I CREATE THE PRODUCT SO THAT I WILL KNOW WHAT I AM DOING AND WON’T MAKE A CARELESS MISTAKE. THE FINAL PRODUCT WILL BE CREATED BASED ON

WHAT THE CLIENT EXPECT AND OPINIONS ON DIFFERENT FACTORS SUCH AS STYLE, LOOKS, THEME

ETC.


AOI Areas Of Interaction

This project is related to the AOI, Human Ingenuity because Human Ingenuity is all about creativity and how it impacts upon society and how to influence

and transform the quality of life. I will also try to use my imagination to create the sense of “attractiveness” that every logo have. I will gather information

from interviews and research on techniques on how to make a logo look attractive. I will design the logo according to my client’s demands through my creativity. So therefore, Human Ingenuity best matches this project than the

other Areas of Interaction.


Client INTERVIEWQ1. WHAT KIND OF LOGO DO YOU THINK WOULD SUIT THESE THREE SYSTEMS?Q2. HOW WOULD YOU LIKE THE DESIGN TO LOOK LIKE?Q3. HOW COLORFUL DO YOU WANT IT TO BE?Q4. WHICH SOFTWARE DO YOU LIKE US TO USE WHEN CREATING THE LOGOS?Q5. HOW LONG DO YOU WANT THIS PRODUCT TO BE MADE?

A1: I THINK THAT A MORE STUDIOUS LOGO WOULD BE SUITABLE FOR THESE THREE “SYSTEMS”. I ALSO REQUEST IT TO BE A LITTLE BIT MORE INNOVATIVE BECAUSE IF IT’S A VERY SERIOUS DESIGN, I MEAN WHO WOULD BE

INTERESTED IN THEM.A2: I THINK THAT THE PERFECT LOOK FOR THE DESIGN IS TOO BE A SIMPLE DESIGN THAT USES SIMPLE PATTERNS OR SHAPES. IF IT IS COMPLICATED, THEN PEOPLE WILL FIND IT HARD TO SEE AND UNDERSTAND WHAT THE LOGO

IS ABOUT. SO IT WOULD BE BEST IF THE LOGO USES SIMPLE PATTERNS, AND ALSO HAVE IT SHOW THE SIGNIFICANCE OF WHAT IT REPRESENTS.

A3. I THINK THAT A CHEERFUL COLOR WOULD BE APPROPRIATE FOR THIS KIND OF LOGO BECAUSE SINCE CHILDREN OF ALL AGE IN THE SCHOOL USES THE AREAS OF INTERACTION, IB LEARNER PROFILE AND DESIGN

CYCLE EVERYDAY SO IT WOULDN’T BE DULL AND BORING.A4: I AM NOT PARTICULARLY SURE ON WHICH SOFTWARE BUT ANY SOFTWARE WOULD DO FINE IF THE FINAL

PRODUCT IS GOOD.A5: I THINK THE MOST APPROPRIATE DUE DATE FOR THIS LOGO MAKING PROJECT IS ABOUT 2-3 WEEKS BECAUSE

NOT ONLY WE NEED TO PLAN, WE ALSO MUST THINK ON HOW TO CREATE A LOGO THAT WOULD CAPTURE THE HEARTS OF MANY PEOPLE.


INTERVIEW SUMMARY

FROM THE INTERVIEW WITH MY CLIENT, I HAVE RECEIVED NECESSARY INFORMATION TO CREATE A “GOOD” LOGO THAT

FULFILLS THEIR EVERY REQUEST. I NOW KNOW WHAT THE CLIENT DEMANDS OF THE LOGO AND HOW IT WILL LOOK LIKE.

THE INTERVIEW WAS NOT VERY SPECIFIC THOUGH BUT NEVERTHELESS, THE INFORMATION THAT I GET IS SUFFICIENT.

THIS WILL HELP ME TO GET AN IDEA OF HOW TO CREATE A LOGO THAT CAN REPRESENT THE AREAS OF INTERACTION, IB

LEARNER PROFILE AND DESIGN CYCLE.


BrAiNStORmInG

LOGO THAT REPRESENTS THE AREAS OF INTERACTION, IB LEARNER PROFILE AND DESIGN CYCLE

CHEERFUL COLORSSIMPLE PATTERNS

SIMPLE SHAPES

STUDIOUS LOGO

UNDERSTANDABLE LOGO

ANY SOFTWARE


CASESTUDYLOGO 1. LOGO 2. LOGO 3.

1 2 3

Form Company Logo Company Logo Company Logo

Material Editing Software Editing Software Editing Software

Function To make people understand that this logo represent International Baccalaureate

To make people know that this logo symbolizes starbucks coffee

To make people know which company it is when they see it.

Target Audience Everybody Everybody EverybodyAesthetics Looks simple yet nice Looks classic and retro with the cool

mermaid designLooks simple and shows that it is Sinarmas group with the hidden “S” in the circles

Modifications It’s simple but it lacks information. The logo doesn’t show what International Baccalaureate really is.

The logo looks cool but it doesn’t really represent coffee if you take out the starbucks and coffee words on the logo. If someone who

doesn’t know starbucks sees this, I doubt he/she knows that it is for a coffee company

The design doesn’t look aesthetically good as logo 1 & 2. Need more simple design. Too much lines and doesn’t actually look

like it symbolizes anything

Style Modern Classic Use of shapes, creating patterns


CaseStudySUMMARY

WHILE RESEARCHING FOR 3 DIFFERENT LOGOS, I MAINLY FOCUS ON THE ONES THAT I THINK ARE UNIQUE AND INTERESTING. THIS HELP ME ON GETTING NEW IDEAS OF THE LOGOS THAT I WILL CREATE FOR MY

CLIENT LATER. FROM WHAT I HAVE SEEN, I CAN “COPY” THE STYLE OF HOW THEY MANIPULATE THE LOGO SO THAT IT’S EASY TO REMEMBER. I WILL ANALYZE ON THE THEME, FONTS AND ARRANGEMENTS TO SEE

WHAT MAKES THEM DIFFERENT FROM THE OTHER LOGOS.


Design BRIEFI WILL DESIGN A LOGO OF THE DESIGN CYCLE, AREAS OF INTERACTION AND IB

LEARNER PROFILE THAT WOULD SYMBOLIZES EACH OF ITS OWN CHARACTERISTICS. THIS PRODUCT WILL BE MADE THROUGHOUT THIS AND THE NEXT MONTH BY FOLLOWING THE 5 STEPS OF THE DESIGN CYCLE WHICH ARE:

INVESTIGATION, DESIGN, DESIGN, PLAN, CREATE AND EVALUATE. INVESTIGATION, DESIGN AND PLAN WILL BE DONE BEFORE CREATING THE

PRODUCT ITSELF BECAUSE THESE STEPS ARE ESSENTIAL WHEN CREATING THE PRODUCT BECAUSE WE WILL BE PREPARED AND KNOW WHAT TO DO FROM

THE INVESTIGATION, PLANNING AND DESIGNING. THE CREATE PART WILL BE DONE AT HOME AND AT SCHOOL. WHEN THE PRODUCT IS MADE, THE WHOLE

PROJECT WILL BE EVALUATED ON CERTAIN SPECIFIC POINTS. THEN THE PRODUCT WILL BE GIVEN TO THE CLIENT TO BE ESTABLISHED.


IMPACTS On The ENVIRONMENT & SOCIETY

When making an advertisement, I realize that it can affect the environment around it. For example, the laptop we use are made out of plastics which was generated by coal. These

plastics when discarded will someday be burned. When it burns, it will release deadly chemicals that destroys our own ozone layer that protect us from the harmful rays of the sun. But not only this affect the environment. The coal that was burned to produce this

releases the same dangerous gas plastics expose when they are burned.

The advertisement also affects the society. It may make people all over the

place change decisions and personal remarks on the logos and the “systems”

that the logos represent. Wednesday, December 14, 2011

SPECIFCATIONTitle Specification & Why Test

SoftwareAdobe Photoshop, because it is the most efficient editing

software that is currently available in the laptop.I will try to find out the advantages

of using Adobe Photoshop.

Time5 weeks, because my client have demanded the amount

of time needed to create the product they want.I will plan my create stage so that the

product can be made at 5 weeks exact.

SizeUnique use of shapes and patterns because I think that it

would add a unique sense of interest to the logo.

I will find different logos that manipulates shapes to create the effects that I think would be suitable

for this project and try to copy/analyze them.

AestheticsColorful and different pattern of colors so that it would be

interesting.I will find different logos that uses

different colors to manipulate their looks.

Target Audience

Everybody because the product the logo represent is used by everyone in my client’s school, SWA.

I will ask people whether or not the target audience that I am aiming for is

appropriate.

FunctionTo create a more interesting approach when using the

product that the logo is representing.

I will ask people whether or not they think that the current Design Cycle, Areas of Interaction and IB learner Profiles are interesting without the logos.

PurposeTo make the product that the logo represent more

interesting.


DurabilityIt will last for 1 year because my client will hire another client

next year to do the same thing to prevent “boredom”

I will ask people whether or not they think that the current Design Cycle, Areas of Interaction and IB

learner Profiles are interesting if kept the same logo for more than 1 year.


SuMMAry Of Investigation

The interview was done with my client to provide me with information on how to create their perspective of what suitable logos are for the Areas of Interaction, the IB Learner Profiles and

the Design Cycle. It gave me specific information about every detail I need to create the logos.

The case study on 3 different logos gave me a better view and perspective of how different logos and their different styles are unique. This also helped me in recognizing which unique

parts of them that made them “attractive” so that I can learn from that example.

Researching about how the advertisement affect the environment helped me realize about how big the impact of just creating a logo have on the environment.

The specification and testing is my guide when I am making the advertisement. Also, when I draw the design, I will evaluate each and choose the final design I want to create. The testing

part is so that I could make a good quality product that my client have requested.


BiBliOgRaPhY

"Welcome to IB Biology at HHS!" Hhsibbo. Web. 10 Nov. 2011. <http://hhsibbio09.wikispaces.com/>.

"PT. Asuransi Sinar Mas | Actuarial, Finance, Programmer, Auditor, Trainer | October 2011 | IndoJobNews." IndoJobNews. Web. 09 Nov. 2011. <http://indojobnews.blogspot.com/2011/10/pt-asuransi-sinar-mas-actuarial-finance.html>.

"Google Images." Google. Web. 09 Nov. 2011. <http://www.google.com/imgres?imgurl=http://gourmet-coffee-zone.com/images/starbucks-logo-current.jpg>.


http://hhsibbio09.wikispaces.com/

http://hhsibbio09.wikispaces.com/

http://indojobnews.blogspot.com/2011/10/pt-asuransi-sinar-mas-actuarial-finance.html

http://indojobnews.blogspot.com/2011/10/pt-asuransi-sinar-mas-actuarial-finance.html

http://www.google.com/imgres?imgurl=http://gourmet-coffee-zone.com/images/starbucks-logo-current.jpg




DESIGN


DeSiGn1PROS:

IT’S ICONIC AND IS RELATED TO THE THING IT REPRESENT:

INQUIRERIT’S SIMPLE AND EASY TO DO

IT’S EASY TO REMEMBER WHEN YOU LOOK AT IT

CONS:IT IS NOT REALLY VERY ARTISTIC

OR HAVE UNIQUE PATTERNSIT DOESN’T REALLY HAVE BRIGHT

COLORS (NOT SHOWN)


DeSiGn 2PROS:

IT IS ICONIC AS WELL AND SHOWS CLEARLY WHAT IT MEANS THROUGH

THE PATTERNS AND ARTIT IS SYMBOLIC

THE DESIGN IS ORIGINAL WITH BRIGHT COLORS (NOT SHOWN)

CONS:IT IS NOT REALLY SIMPLE AND IT

SHOWS MANY LINESIT MAY TAKE A LONG TIME TO

FINISH IT


DeSiGn 3PROS:

IT IS SYMBOLICIT IS SIMPLE AND PLAIN

IT “SHOWS” A LOT EVEN IF IT IS SMALL

CONS:IT IS TRICKY TO CREATE IT ON

PHOTOSHOP/ANY OTHER EDITING SOFTWARES

IT MAY TAKE A LONG TIME TO FINISH IT

IT MAY NOT HAVE BRIGHT COLORS (NOT SHOWN)


DeSiGn 4PROS:

IT IS SIMPLE AND SMALLIT HAVE BRIGHT COLORS (NOT

SHOWN)THE PICTURE “EXPLAINS ITSELF”

CONS:IT IS NOT REALLY THE BEST LOGO

IT IS NOT UNIQUE AND INTERESTING

IT MAY TAKE A WHILE TO PUT IN EFFECTS (NOT SHOWN)


DeSiGn 5PROS:

IT DESCRIBES THE EXACT MEANING FOR THE AOI THAT IT REPRESENTSIT IS SIMPLE AND COLORFUL (NOT

SHOWN)

CONS:IT DOESN’T LOOK AESTHETICALLY

GOODIT MAY NOT BE AN INTERESTING

LOGO THAT PEOPLE WANT FOR THE AOI


DeSiGn 6PROS:

IT IS SHARES A RESEMBLANCE TO THE THING IT REPRESENTS

THE DESIGN HAVE A CONCEPT OF FULLY REPRESENTING THE THING

THAT IT REPRESENTS

CONS:PEOPLE MAY NOT KNOW WHAT THIS

LOGO REPRESENTTHE LOGO ISN’T VERY CREATIVE

AND NOT COLORFUL


DeSiGn 7PROS:

IT IS EXACTLY DESCRIBES THE THING THAT IT REPRESENTS

IT IS SIMPLE AND “POWERFUL”IT HAS CHEERFUL COLORS (NOT

SHOWN)

CONS:IT MAY TAKE A WHILE TO CREATE

THIS LOGO


DeSiGn 8PROS:

IT IS SORT OF SIMPLEIT HAVE CHEERFUL COLORS (NOT

SHOWN)IT CLEARLY REPRESENT THE IB

LEARNER PROFILE

CONS:IT IS NOT VERY INTERESTING

IT MAY TAKE A WHILE TO FINISH


DeSiGn 9PROS:

IT SORT OF REPRESENT ITS LEARNER PROFILE

CONS:IT HAS DULL COLORS (NOT SHOWN)

IT IS NOT VERY INTERESTINGIT MAY TAKE A LONG TIME TO

CREATE IT


DeSiGn 10PROS:

IT REPRESENT ITS IB LEARNER PROFILE

IT IS EASY TO LOOK AT AND UNDERSTAND

CONS:IT MAY TAKE A LONG TIME TO

FINISH IT


DeSiGn 11PROS:

IT REPRESENT THE SPIRIT OF THE SCHOOL TEAM

IT HAS BRIGHT COLORS (NOT SHOWN)

IT HAS UNIQUE PATTERNSIT IS SIMPLE


CREATE


DeSiGn 12PROS:


IT HAS INTERESTING PATTERNSTHE LOGO IS SIMPLE


CREATEIT HAS COMPLICATED PATTERNS


DeSiGn 13PROS:


IT IS VERY DETAILEDIT IS SIMPLE

CONS:IT TAKES A LONG TIME TO CREATE

IT DOES NOT HAVE CHEERFUL COLORS (NOT SHOWN)


DeSiGn 14PROS:


IT HAS UNIQUE DESIGNIT HAS BRIGHT COLORS (NOT

SHOWN)

CONS:IT TAKES A LONG TIME TO CREATE


DeSiGn 15PROS:


IT HAS AN INTERESTING DESIGNIT HAVE BRIGHT COLORS (NOT

SHOWN)

CONS:IT WILL TAKE A LONG TIME TO

CREATEIT IS COMPLICATED


Evaluation Against Specification

=

I THINK THAT IZEA’S LOGO IS BETTER THAN MINE BECAUSE IT IS POLISHED WITH CHEERFUL COLORS. IF THERE WAS A

BILLBOARD WITH THE LOGO, THEN I WOULD BE PROBABLY ATTRACTED TO THE PRODUCT. BUT I THINK MY LOGOS ALSO

HAVE SOME BETTER POINTS. MY LOGOS LITERALLY SHOW THE MEANING OF WHAT IT REPRESENTS (INQUIRER & THINKER). IT IS ALSO SIMPLE WITHOUT WORDS TO EXPLAIN WHAT IT IS. IT BASICALLY SHOW WHAT IT MEANS UNLIKE IZEA WHICH IS A

SPONSORSHIP COMPANY. BUT, IZEA’S LOGO IS CREATED PERFECTLY AND SIMPLE LOOKING. SO IT IS BETTER THAN MY

LOGOS.Wednesday, December 14, 2011

SUMMARY of the DesignS

D1. IT IS SORT OF SIMPLE YET NOT REALLY ATTRACTIVE. IT COMBINES THE PROPERTIES OF “INQUIRER” INTO ONE DESIGN.

D2. THE DESIGN IS SORT OF UNIQUE BUT IS NOT REALLY CONSIDERED A GOOD DESIGN. IT SHOWS THE PROPERTIES OF “THINKER” PHYSICALLY.

D3. IT SORT OF SHOWS THE IMPORTANCE OF COMMUNICATE AS A “COMMUNICATOR”.D4. IT IS SIMPLE AND CHEERFUL BUT IT IS NOT REALLY INTERESTING TO LOOK AT. IT IS BORING IN A WAY

THAT PEOPLE WON’T UNDERSTAND WHAT IT MEANS.D5. IT IS NOT VERY GOOD LOOKING. IT SHOWS WHAT A “KNOWLEDGEABLE” PERSON IS BUT DOESN’T SHOW

IT IN AN INTERESTING WAY.D6. IT IS INTERESTING BUT MANY PEOPLE DON’T UNDERSTAND WHAT IT MEANS FROM JUST LOOKING AT

IT. IT SHOWS WHAT “PRINCIPLED” REALLY IS.D7. THE DESIGN IS SIMPLE AND CHEERFUL. BUT IT DOESN’T REALLY SHOW THE CONCEPT OF “CARING”.

D8. THE LOGO IS SORT OF INTERESTING BECAUSE IT SHOWS THAT THE PERSON IS OPEN MINDED LITERALLY.D9. THE DESIGN FOR “WELL BALANCED” IS NOT REALLY THAT INTERESTING. IT MIGHT BE EASILY KNOWN

BUT IT IS TOO COMMON.D10. “REFLECTIVE” IS SHOWN CLEARLY IN MY DESIGN AND IT EXPLAINS FULLY WHAT IS NEEDED TO BE A

“REFLECTIVE” PERSON.


SUMMARY of the DesignS

D11. THE DESIGN IS A LITTLE BIT UNUSUAL BECAUSE IT IS HARD TO DESIGN AN ICONIC ANIMAL AS A LOGO. THE DESIGN IS BASED ON ANOTHER “KOMODO

DRAGON” CARTOON.D12. THE DESIGN IS TAKEN FROM A CARTOON OF A “TIGER” WHICH WILL LATER BE

EDITED. THE DESIGN IS SIMPLE BUT THE PATTERNS ARE COMPLICATED.D13. THE DESIGN IS SORT OF MIXING SPORTS AND ANIMALS. IT SHOWS THE

DETERMINATION OF SWA TEAMS THAT WILL ALWAYS TRY THEIR HARDEST EVEN IF THEY ARE NOT “PERFECT”.

D14. THE LOGO FOR THE “MANTA RAY” IS LIKE D13. IT SHOWS THAT ANIMALS ARE STILL PLAYING SPORTS EVEN IF THEY ARE NOT “MADE” FOR SPORTS. LIKE THE

PREVIOUS DESIGN, IT SHOWS DETERMINATION.D15. THE DESIGN FOR THE SHARK SHOWS THE SPEED AND STRENGTH OF THE

SOCCER TEAM. WE CAN SEE THAT THE SHARK REPRESENT THE TEAM’S ABILITIES.


PLAN


SteP BY SteP

DESIGN EDIT DESIGN FIND PICEDIT PIC

CREATE FULL LOGOEDIT AGAIN EDIT NEW DESIGN FIND PIC

EDIT PICCREATE FULL LOGO EDIT AGAIN REPEAT AGAIN UNTIL YOU

HAVE DESIGNED 5 LOGOS


GanTTCharT


TOOLsName of

ToolPicture What is it used for?

Laptop The laptop is the main material to create the logo. I use it to open softwares that can help me create the logo digitally.

SafariSafari is one of the main softwares used to search for information and resources for the logos that I

am going to make.

PhotoshopPhotoshop is going to be one of the main elements in

creating the logos. It is used for editing pictures so that they look better.

TabletThe tablet is used to help make editing easier by using the pen instead of the

mouse.


EVaLuaTioNOF THE PLANMY PLAN IS SMART (SPECIFIC, MEASURABLE, ACHIEVABLE, REALISTIC AND FITS THE

TIME FRAME) BECAUSE: IT TELLS US WHAT TOOLS WILL BE USED FOR WHICH OCCASION, IT SHOWS THAT THE TIME FRAME IS ACHIEVABLE AND REALISTIC. I ALSO

PUT IN SOME EXTRA TIME FOR SOME CASES WHEN THE TIME I PREPARED ISN’T ENOUGH.

MY PLAN IS IN LOGICAL STEPS BECAUSE IT FOCUSES ON WHAT I WILL DO IN EVERY STEP IMAGINABLE. FROM TAKING PICTURES FROM THE INTERNET TO EDIT THE FINAL ROUGH COPY. I ALSO ANALYZED WHICH MATERIAL I WILL USE AND WHAT PURPOSE

DOES IT GIVE ME WHEN CREATING THE LOGOS.

I DIDN’T MODIFY MY DESIGNS BUT I THINK THAT IT WILL BE NECESSARY TO CHANGE THE DESIGN OF THE LOGO WHEN CREATING BUT CURRENTLY I WON’T CHANGE IT.

MY STEP BY STEP PLAN IS SORT OF SHORT BUT IT EXPLAINS COMPLETELY WHAT I MUST DO. AND SINCE MY GANTT CHART ALSO HAS DETAILED INFORMATION, PEOPLE CAN LOOK AT MY STEP BY STEP TO GET A CLEARER IDEA OF WHAT I AM GOING TO DO


CREATE


Documented EvidenceDAY - ONEIN THE FIRST DAY OF CREATING MY LOGO, I

HAVE STARED ON FINDING PICTURES OF THE ANIMALS ON THE INTERNET. I DECIDED TO DO THE MONKEY FIRST. I TOOK A PICTURE FROM

THE INTERNET, TAKE OUT UNNECESSARY PIXELS AND RECOLOR IT. THEN, I POSITION IT IN THE MIDDLE, WHILE I START CREATING THE BASKETBALL HOOP. I CREATED THE NET ONE PIXEL BY ONE PIXEL BECAUSE THERE ARE NO

BASKETBALL NET PICTURES ON THE INTERNET THAT BEST SUIT MY DESIGN. I MANIPULATED

THE HANDS OF THE MONKEY SO THAT IT WOULD LOOK LIKE ITS “DUNKING” THE BALL

INSIDE THE HOOP.


Documented EvidenceDAY - TWOI STARTED CREATING THE SHARK

LOGO WITH MY DESIGN DRAWING. I USED THE PENCIL TOOL TO DRAW IT

USING THE TRACKPAD. EACH PIXEL IS SELF-MADE BECAUSE THE DESIGN THAT I HAVE DOESN’T MATCH WITH ANYTHING ON THE ‘NET’ JUST LIKE

THE BASKETBALL NET OF THE ORANGUTAN. BUT THE ORIGINAL

DESIGN DRAWING IS TOO SMALL AND THE PICTURE GOT PIXELATED. AFTER FINISHING THIS LOGO, I STARTED ON THE TIGER LOGO. I TOOK A PICTURE

FROM THE INTERNET AND EDITED THE FACE OF THE TIGER FROM ITS BODY

AND CHANGED THE COLORS INTO THE SCHOOL TEAM’S COLORS. I THEN

POLISHED THE UNNECESSARY PIXELS ON THE SIDES TO SHOW THAT THE

LOGO CONSISTS ONLY THE FACE OF THE TIGER AND NOTHING ELSE.


Documented EvidenceDAY - THREEI THEN STARTED TO WORK ON ANOTHER LOGO

THAT I DRAW MYSELF, LIKE THE SHARK. ALTHOUGH IT ISN’T AS PIXELLATED, IT LOOKS

OBVIOUS THAT IT WAS MADE UN-PROFESSIONALLY. THE KOMODO LOGO TOOK ME 3

HOURS TO CREATE AND COLOR. I COPIED MY HAND DRAWN DESIGN AND MADE IT INTO A LOGO THROUGH PHOTOSHOP. I MANIPULATED THE PAINT

TOOL TO SHIFT THROUGH DIFFERENT TONES OF THE SAME COLOR SO THAT IT WOULD MAKE

EFFECTS THAT MAKES YOU THINK THE KOMODO DRAGON IS JUST LIKE A “REAL” KOMODO

DRAGON WITH THE SHADOWING AND OTHERS. I SHADED THE OUTLINE THICKLY BECAUSE THE

PIXELS WERE TOO SMALL TO CREATE A LINE AS THE OUTLINE.


Documented EvidenceDAY - FOURTHIS LOGO OF A MANTA WAS ORIGINALLY A

PICTURE OF A MANTA RAY THAT I TOOK FROM THE INTERNET. THEN I CHANGED ITS COLORS TO MATCH THE REAL COLORS OF A

MANTA AND THE SCHOOL’S SPORTS UNIFORM. I ALSO TOOK THE SCHOOL’S LOGO AND CHANGED ITS “DIMENSION” USING THE

DISTORT TOOL TO MAKE IT LOOK LIKE ITS ON A FLAT SURFACE BUT I FAILED TO WORK IT THAT WAY AND THE RESULT ISN’T VERY GOOD TO LOOK AT. I ALSO TOOK A PICTURE OF A BASKETBALL, EDITED IT AND PUT IT

BETWEEN THE MANTA’S “MOUTH” TO SYMBOLIZE THE SPORTSMANSHIP.


EVALUATION


EvALUATION PART 1INVESTIGATION: IN INVESTIGATION, I HAVE DONE RESEARCHES ABOUT THE DIFFERENT KINDS OF LOGOS AND HOW TO

MANIPULATE THEM TO MAKE THEM LOOK SIMPLE YET ATTRACTIVE. I ANALYZED DIFFERENT LOGOS TO LOOK AT THEIR PROS AND CONS AND TRY TO USE THE PROS AND FIX THE CONS ON MY LOGO. I INTERVIEWED MY CLIENT AND BRAINSTORMED THE IDEAS

THAT I GET FROM THAT INTERVIEW TO GET RELEVANT INFORMATION ON HOW TO CREATE THE “BEST” LOGOS. BUT WHEN I CREATE MY LOGOS, I CAN’T APPLY EVERYTHING THAT I LEARN FROM THE INFORMATION I INVESTIGATED SO IT WAS A LITTLE BIT USELESS.

DESIGN: IN DESIGN, I DESIGNED 10 LOGOS FOR THE IB LEARNER PROFILES AND ANOTHER 5 FOR THE SCHOOL SPORTS LOGOS. I ALSO COMPARED IT WITH A PROFESSIONAL LOGO SO THAT I CAN FIND THE DIFFERENCE AND TRY TO CHANGE THE LOGO TO

MATCH THE “PROFESSIONALISM” OF THE PROFESSIONAL LOGO. AFTER DOING ALL THAT, I SUMMARIZED WHAT ALL MY LOGOS MEAN. THE DESIGN PROCESS OF THIS PROJECT WAS A COMPLETE SUCCESS AND I CREATED MY REAL LOGO TOTALLY ACCORDING

TO THE LOGOS THAT I CREATED. IT HELPED ME IN A LOT OF WAYS BECAUSE I KNOW WHAT I AM GOING TO DO AND NOT WASTE TIME THINKING OF WHAT TO CREATE.

PLAN: IN PLAN, I HAVE PLANNED ON WHAT I AM GOING TO DO WHEN I ENTER THE CREATE STAGE. I USED STEP BY STEP TO SHOW CLEARLY WHAT I AM GOING TO DO AND I ALSO ADDED PICTURES TO SHOW HOW IT IS DONE. I HAVE ALSO USED THE GANTT CHART

TO SHOW THE TIME FRAME OF WHEN TO DO WHICH. AT THE LAST SLIDE, I EVALUATED ON MY PLAN AND IT HELPED ME UNDERSTAND HOW IMPORTANT MY PLANNING STAGE WAS.

CREATE: IN CREATE, I DECIDED TO DO 5 ANIMAL LOGOS INSTEAD OF 10 LOGOS OF THE IB LEARNER PROFILE. BUT, THE LEVEL OF DIFFICULTY IS JUST THE SAME. IT TOOK ME LONGER THAN I EXPECTED WHEN CREATING THE LOGOS BUT THANKS TO THE

PLANNING I MADE, I STILL HAVE TIME LEFT TO DO THE FINAL EDITING. I ALSO DOCUMENTED THE EVIDENCE OF ME WORKING ON MY LOGOS IT SHOWS THAT I HAVE USED TIME PERFECTLY AND I MANAGED TO FINISH IT ON TIME WITHOUT ANY MISTAKES. THE

CREATE STAGE IS USEFUL FOR ME BECAUSE I CAN SEE HOW I PROGRESS AFTER EACH CLASS IN IT.

EVALUATION: I THINK THAT THE EVALUATION OF THIS PROJECT IS NECESSARY FOR ME TO KNOW WHAT MY STRENGTH AND WEAKNESSES ARE WHEN CREATING LOGOS. IT MAINLY CONTAINS ALL THE EVALUATION OF EVERYTHING I HAVE DONE AND THE

EVALUATION OF THE PROJECT ITSELF.


MEETING SPECIFICATIONSTitle Specification & Why Test Successful or not?

SoftwareAdobe Photoshop, because it is the most efficient editing software that is currently available in the

laptop.

I will try to find out the advantages of using Adobe

Photoshop.√

Time5 weeks, because my client have demanded the

amount of time needed to create the product they want.

I will plan my create stage so that the product can be made at 5 weeks exact. √

SizeUnique use of shapes and patterns because I think that it would add a unique sense of interest to the

logo.

I will find different logos that manipulates shapes to create the effects that I think would be suitable for

this project and try to copy/analyze them.√

Aesthetics Colorful and different pattern of colors so that it would be interesting.

I will find different logos that uses different colors to manipulate their

looks.√

Target Audience

Everybody because the product the logo represent is used by everyone in my client’s school, SWA.

I will ask people whether or not the target audience that I am aiming for is

appropriate.√

Function To create a more interesting approach when using the product that the logo is representing.


√

Purpose To make the product that the logo represent more interesting.


√

DurabilityIt will last for 1 year because my client will hire another

client next year to do the same thing to prevent “boredom”

I will ask people whether or not they think that the current Design Cycle, Areas of Interaction and IB learner Profiles are interesting if kept the same logo for more than 1 year.

√


EvALUATION PART 2SUCCESSFUL POINTS: I THINK THE MOST SUCCESSFUL PART OF THIS PROJECT IS THE

PLANNING STAGE BECAUSE I PLANNED MY WHOLE MOVEMENTS THERE. IF I DIDN’T, THEN I WOULDN’T HAVE KNOWN WHAT TO DO WHEN I ENTER THE CREATE STAGE. IT IS

SUCCESSFUL BECAUSE I MANAGED TO COMPLETE IT AT THE DESIRED DATE THAT I HAVE PLANNED.

LEAST SUCCESSFUL POINTS: I THINK THE LEAST SUCCESSFUL PART OF THIS PROJECT IS WHEN I AM INVESTIGATING BECAUSE, AS I SAID BEFORE, EVERYTHING THAT I HAVE

INVESTIGATED DIDN’T REALLY HAD AN IMPACT ON MY DESIGNS OR CREATIONS. I COULD ACTUALLY APPLY ALL MY KNOWLEDGE GAINED FROM INVESTIGATING INTO THE PROJECT BUT I DIDN’T HAVE ENOUGH DETAILS TO CREATE THE DESIGNS WITH THE THINGS THAT I

HAVE INVESTIGATED.

PROBLEMS: THE ONLY MAJOR PROBLEM WHEN CREATING LOGOS IS THE UNFAMILIARITY OF THE PROGRAM ITSELF. SINCE I HAVE NEVER USED PHOTOSHOP BEFORE, I HAD SOME DIFFICULTIES IN KNOWING WHICH TOOLS ARE FOR WHICH. BUT, I ASKED A FEW EXPERTS

ON THIS AND CHECKED THE INTERNET FOR ANSWERS. BUT, I ALMOST WENT PAST THE DUE DATE BECAUSE OF THE LACK OF KNOWLEDGE OF HOW TO USE PHOTOSHOP.


EvALUATION PART 2IMPROVEMENTS/MODIFICATIONS: I THINK THAT I SHOULD IMPROVE IN KEEPING A TIME OF WHEN I

ANALYZE MY INVESTIGATION RESULTS AND APPLY IT TO MY DESIGNS/LOGOS WHEN CREATING THEM. I CAN ALSO IMPROVE THE FINAL PRODUCT BY GETTING TO KNOW HOW TO USE PHOTOSHOP AND TO USE A LARGE

PICTURE FOR A BASE BECAUSE OF “PIXELLATED ISSUES”.

CLIENT FEEDBACK: THE LOGOS THAT YOU HAVE DONE HAVE INDEED SURPRISED ME. ALTHOUGH IT MIGHT NOT FULFILL SOME OF MY REQUIREMENTS, IT STILL IS AESTHETICALLY NICE TO LOOK AT. I LIKE THE

MANTA LOGO THE MOST. IT SHOWS THE SCHOOL SPIRIT AND THE LOGO IS NICE LOOKING AND CUTE. IT ALSO HAS PERFECT CHEERFUL COLORS, JUST LIKE I HAVE DEMANDED AND IT LOGO IS UNIQUE THAN

OTHER LOGOS YOU HAVE MADE.

IMPACT ON SOCIETY: The advertisement also affects the society. It may make people all over the place change decisions and personal remarks on the logos and the “systems” that the

logos represent. IMPACT ON ENVIRONMENT:When making an advertisement, I realize that it can affect the

environment around it. For example, the laptop we use are made out of plastics which was generated by coal. These plastics when discarded will someday be burned. When it burns, it

will release deadly chemicals that destroys our own ozone layer that protect us from the harmful rays of the sun. But not only this affect the environment. The coal that was burned to produce this releases the same dangerous gas plastics expose when they are burned.


GRANDE FINALE

KOMODO

SHARK

MANTA RAYTIGER

ORANGUTAN


Date post:	22-Mar-2016
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IT DESIGNING LOGO

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