Date post: | 21-Apr-2017 |
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Government & Nonprofit |
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Designing Better Stewardship Events
1/29/15 1pm Eastern
The presentation will begin shortly.
Before We Get Started3
This presentation is being recorded!
The recording and slides will be emailed to you later this afternoon.
Please chat in any questions for our guest. We will answer them in the formal Q&A session
at the end of the presentation.
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Our guest presenter »Shanon Doolittle
An energetic and inspirational fundraiser with over 10 years of experience, Shanon is also a topic expert on CharityHowTo and is a recurring guest on Movie Mondays, a popular how-to video series for fundraising professionals. And when she’s not up to her do-gooding ways, you can find her chasing around her two young boys, reading a good book, or shopping for thank you cards.
DESIGNING BETTER STEWARDSHIP EVENTS
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QUESTION:
What is your number one question about today’s topic?
DESIGNING BETTER STEWARDSHIP EVENTS
WHAT YOU’LL LEARN TODAY:
• The differences between fundraising and stewardship events—and why they matter
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• How to develop and use an event donor persona
• How to use mission moments to create a memorable donor experience
• And answers to your questions too!
• Tips to keep the good vibes flowing post-event
DIFFERENCES BETWEEN FUNDRAISING AND STEWARDSHIP EVENTS
DIFFERENCES BETWEEN FUNDRAISING AND STEWARDSHIP EVENTS
FUNDRAISING EVENT:
EVENT STEWARDSHIP:
Strategic and small invitation list
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The more the merrier approach
DIFFERENCES BETWEEN FUNDRAISING AND STEWARDSHIP EVENTS
FUNDRAISING EVENT:
EVENT STEWARDSHIP:
Low key, low maintenance
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Expensive productions
DIFFERENCES BETWEEN FUNDRAISING AND STEWARDSHIP EVENTS
FUNDRAISING EVENT:
EVENT STEWARDSHIP:
Informal program, lots of social time
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Formal program, little social time
DIFFERENCES BETWEEN FUNDRAISING AND STEWARDSHIP EVENTS
FUNDRAISING EVENT:
EVENT STEWARDSHIP:
Easy peasy, low stress
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Time suck, high stress
DIFFERENCES BETWEEN FUNDRAISING AND STEWARDSHIP EVENTS
FUNDRAISING EVENT:
EVENT STEWARDSHIP:
No ask (And by no ask, I mean no ask)
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Ask for money
HOW TO DEVELOP AND USE AN EVENT DONOR PERSONA
HOW TO DEVELOP AND USE AN EVENT DONOR PERSONA
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Whenever possible, stewardship events should be designed for a specific donor segment.
And creating a donor persona to represent that segment helps to guide your event planning.
A persona is a semi-fictional representation of your donor.
HOW TO DEVELOP AND USE AN EVENT DONOR PERSONA
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Age: ?
Gender: ?
Family Status: ?
Attributes: ?
HOW TO DEVELOP AND USE AN EVENT DONOR PERSONA
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Age: 53
Gender: Female
Family Status: Married with college-aged children
Attributes: Works part-time, enjoys attending social and charitable events, lives in the Laurelhurst area
HOW TO DEVELOP AND USE AN EVENT DONOR PERSONA
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Age: 30
Gender: Male
Family Status: Married with a toddler-aged child
Attributes: Works full-time, enjoys the outdoors, die-hard Seahawks fan
HOW TO DEVELOP AND USE AN EVENT DONOR PERSONA
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HOW TO USE MISSION MOMENTS TO CREATE A MEMORABLE EVENT EXPERIENCE
Most stewardship events follow the same exact (yawnfest) formula. Food, program and socializing. Rarely does this add meaning or bring joy to the donor experience.
Instead, be creative and get your donors to interactive with your mission experientially.
HOW TO USE MISSION MOMENTS TO CREATE A MEMORABLE EVENT EXPERIENCE
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HOW TO USE MISSION MOMENTS TO CREATE A MEMORABLE EVENT EXPERIENCE
Domestic violence services
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ORGANIZATION:
EVENT:Galentine’s Day party
HOW TO USE MISSION MOMENTS TO CREATE A MEMORABLE EVENT EXPERIENCE
Wildlife rehabilitation
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ORGANIZATION:
EVENT:Bear release
HOW TO USE MISSION MOMENTS TO CREATE A MEMORABLE EVENT EXPERIENCE
Foster care
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ORGANIZATION:
EVENT:Gingerbread house decorating party
HOW TO USE MISSION MOMENTS TO CREATE A MEMORABLE EVENT EXPERIENCE
Hunger relief
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ORGANIZATION:
EVENT:Warehouse dance party
HOW TO USE MISSION MOMENTS TO CREATE A MEMORABLE EVENT EXPERIENCE
Healthcare
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ORGANIZATION:
EVENT:Sip and see
TIPS TO KEEP THE GOOD VIBES FLOWING POST-EVENT
There is no such thing as over-thanking.
TIPS TO KEEP THE GOOD VIBES FLOWING POST-EVENT
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TIPS TO KEEP THE GOOD VIBES FLOWING POST-EVENT
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Make a thank you call.
TIPS TO KEEP THE GOOD VIBES FLOWING POST-EVENT
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Mail a handwritten note.
TIPS TO KEEP THE GOOD VIBES FLOWING POST-EVENT
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Develop individualized follow-up strategies.
DESIGNING BETTER STEWARDSHIP EVENTS
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QUESTIONS?
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