Date post: | 27-Jan-2015 |
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Designing Design and Designing Media
Prof. Jurgen Faust, Designing Design and Designing Media
What is media design?
Prof. Jurgen Faust, Designing Design and Designing Media
What is media design?
Prof. Jurgen Faust, Designing Design and Designing Media
”Design is concerned with how things ought to be, with devising
artifacts to attain goals,”
(Herbert Simon)
Prof. Jurgen Faust, Designing Design and Designing Media
therefore we are designing,
whenever we change the current
situation into a preferred one
Prof. Jurgen Faust, Designing Design and Designing Media
Prof. Jurgen Faust, Designing Design and Designing Media
Trajectory of artificiality
ProductsUtilityFunctionalityUniversal aesthetics
Goods, Services and IdentitiesMarketabilitySymbolic diversityFolk and local aethetics
InterfacesNatural interactivityUnderstandabilityReconfigurability /adaptability
Multiuser systems/NetworksInformativenessConnectivityAccessability
ProjectsSocial viabilityDirectionalityCommitment
DiscourcesGenerativityRearticulabilitySolidarity
(Krippendorf 2006, The semantic turn)
Trajectory of artificiality
Prof. Jurgen Faust, Designing Design and Designing Media
Design Development
ProductsUtility
FunctionalityUniversal aesthetics
Goods, Services and IdentitiesMarketability
Symbolic diversityFolk and local
aethetics
InterfacesNatural interactivityUnderstandabilityReconfigurability
/adaptability
Multiuser systems/Networks
InformativenessConnectivityAccessability
ProjectsSocial viabilityDirectionalityCommitment
DiscourcesGenerativity
RearticulabilitySolidarity
design underlies a discourse
Prof. Jurgen Faust, Designing Design and Designing Media
design is discourse
Prof. Jurgen Faust, Designing Design and Designing Media
... engineering discourse,is informed by a rhetoric of design, that is, a rhetoric of
deliberation(Perelman)
Prof. Jurgen Faust, Designing Design and Designing Media
...while most humanistic discourses echo back to rhetoric of interpretation, judgment, and evaluation
(Perelman)
Prof. Jurgen Faust, Designing Design and Designing Media
discourse regulations
Prof. Jurgen Faust, Designing Design and Designing Media
A discourse is kept alive within a community of its practitioners. A discourse institutes its recurrent practices.A discourse draws its own boundaryA discourse justifies its identities to outsidersDiscourses are not merely written ore spoken, they are social systems with a life of their own.
Prof. Jurgen Faust, Designing Design and Designing Media
we are designing through discourse
Prof. Jurgen Faust, Designing Design and Designing Media
‘Discourses reside in the communities of people who collaborate in enacting what constitutes
their community, performing it, so to speak, and thereby creating everything that matters to the members of a
community as members.’
Prof. Jurgen Faust, Designing Design and Designing Media
H. Krippendorff
What is media design?
Prof. Jurgen Faust, Designing Design and Designing Media
“A medium may be a material, such as plaster, or a means, an agency, or an instrumentality,
such as the press.” (McCullogh)
Prof. Jurgen Faust, Designing Design and Designing Media
The characteristic of all media, means that the content of
any medium is always another medium.
(McLuhan)
Prof. Jurgen Faust, Designing Design and Designing Media
“For the message of any medium or technology is the change of scale or pace
or pattern that it introduces into human affairs”
(McLuhan)
Prof. Jurgen Faust, Designing Design and Designing Media
“The content of writing is speech, just as the written word is the content of print, and print is the
content of the telegraph.”
(McLuhan)
Prof. Jurgen Faust, Designing Design and Designing Media
so what do we design when we design
media?
Prof. Jurgen Faust, Designing Design and Designing Media
The graphic designer: layouts the written word,
composition and layout, application of type font, size, the width of the column, etc.
The writer, the journalist composes sentences, changes the length and the order of the sentences, the
composition, he creates an introduction, and summarizes the texts, to make the speech more
accessible as a written text.
Prof. Jurgen Faust, Designing Design and Designing Media
speaker (media: sound)writer (media: text)
graphic designer (media: image)
Prof. Jurgen Faust, Designing Design and Designing Media
media designer?
Prof. Jurgen Faust, Designing Design and Designing Media
media in the digital age
Prof. Jurgen Faust, Designing Design and Designing Media
media: images, texts and technical images
(Vilem Flusser)
Prof. Jurgen Faust, Designing Design and Designing Media
transition:images texts
technical images
Prof. Jurgen Faust, Designing Design and Designing Media
technical images: are an abstraction of
texts and not of reality
Prof. Jurgen Faust, Designing Design and Designing Media
technical images allow us any manipulation
Prof. Jurgen Faust, Designing Design and Designing Media
media design today:
technical image (image 3rd order)texts (image 2nd order)traditional image (image 1st order)
Prof. Jurgen Faust, Designing Design and Designing Media
The traditional media designer is rarely active designing media in the sense
that he is devising digital media into a preferred one, since the digital media is rarely redesigned or changed, and if, its
done by a programmer or engineer or by a new kind of designer
Prof. Jurgen Faust, Designing Design and Designing Media
Therefore we havedesigners of first,
second and third order
Prof. Jurgen Faust, Designing Design and Designing Media
image maker: 1st order designer
writer: 2nd order designer
programmer, engineer, or the new designer :
3rd order designerProf. Jurgen Faust, Designing Design and Designing Media
In the web 2.0 environment, the third-order designer
devises courses of action into a preferred one...
Prof. Jurgen Faust, Designing Design and Designing Media
traditional imagelikephotography
image 1st. order
image 2nd order
image 3rd order
texts
technical image
communication designergraphic designer etc.
writer, editor,programmer
engineer,programmerand ?
designer 3rd order
designer 1st order
designer 2nd order
conceptual design space
designers are responsible for the design process
they are working in teams
Prof. Jurgen Faust, Designing Design and Designing Media
Designing Media =
Designing Design
Prof. Jurgen Faust, Designing Design and Designing Media
Thank you!