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All design decisions should be made with your goals and audience in mind.

A balance between form and function is vital.

Good use of alignment creates visual lines for your eyes and establishes order and organization.

White space leads to cleaner design and focus on im-portant content.

In web and mobile design,typography can make or break your design.

Big blocks of text should try to stick to a width of 50-60 characters (including spaces).

Space between line-height/leading is usually too tight. Let your paragraphs breath.

Don’t be afraid of gray. Dark gray or black on a white background

should be the default for extended reading.

Icons save space and help users interact,

but should be used with good judgment and balance.

Contrast increases visual interest, variety, and focus. It breaks up

sections of a website and makes designs visually appealing.

In design, less is more. Strip away anything unnecessary because

“Simplicity is the ultimate sophistication.”

-Leonardo Da Vinci

Design is constantly evolving. Be familiar with current trends, because if a site

or app looks old, it loses credibility.

Be subtle in design. Subtle layer e�ects

e�ectively use depth and texture to draw attention,

without drawing too much attention.

“Delight” is equal parts happiness and surprise. Create delight

with a small detail on your website, app, or product and you will

improve user experience.

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