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DesignDesign
InnovationInnovation
Collective Journey of design toCollective Journey of design togive a better meaning.give a better meaning.January 14, 2012 1PGDS,NIFT-Mumbai
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Problem identifications and Brain stormingProblem identifications and Brain storming
We identified nearly 100 problems and deduce it to 10 selectedWe identified nearly 100 problems and deduce it to 10 selected
problems to identify the weak and solution areas in those problemsproblems to identify the weak and solution areas in those problems
in the specified areas or sectors and came out with one genuinein the specified areas or sectors and came out with one genuine
problem of :problem of :
Increasing rate of obesity and declining healthIncreasing rate of obesity and declining health
in corporate sector.in corporate sector.
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Corporate obesity and StressCorporate obesity and Stress--P
roblemP
roblemScenario building and MindScenario building and Mind --mappingmapping
Obesity is now considered an EpidemicObesity is now considered an Epidemic andand is now costingis now costing
employers over $120 billion each year.employers over $120 billion each year. 65% of Americans are65% of Americans areoverweight and about 1 in 3 are clinically obese.overweight and about 1 in 3 are clinically obese.
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WhyWhy ShouldShould YourYour CompanyCompany Care?Care?
ObesityObesity isis costingcosting youryour companycompany aa LOTLOT ofof moneymoney..
DirectDirect CostsCosts
HealthHealth insuranceinsuranceMedicalMedical costscosts andand claimsclaims
IndirectIndirect CostsCostsAbsenteeismAbsenteeismShortShort andand longlong termterm disabilitydisabilityWorkersWorkers compcomp claimsclaimsPresentersPresenters (workers(workers areare presentpresent butbut notnot fullyfully productive)productive)
DigestiveDigestive disordersdisordersMobilityMobility problemsproblemsBackBack painpain
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IfIf employersemployers DONTDONT implementimplement aa CorporateCorporate FitnessFitness
Program,Program, heresheres whatwhat theythey cancan expectexpect::
2020--4040%% healthcarehealthcare increasesincreases paidpaid outout annuallyannually toto theirtheirhealthhealth insuranceinsurance providerprovider..
LowLow energyenergy levelslevels andand moralemorale.. Especially,Especially, afterafter lunchlunch whenwheneyeseyes glazeglaze overover andand thethe wholewhole workforceworkforce seemsseems toto gogo intointo aafoodfood commacomma..
PoorPoor productivityproductivity && moremore absentabsent mindedminded mistakesmistakes.. ItIt takestakesmoremore efforteffort toto getget moremore donedone thesethese daysdays..
AbsentAbsent mindedminded mistakesmistakes costcost companiescompanies timetime andandmoneymoney..
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CONSEQUENCESCONSEQUENCES
Economic Consequences:Economic Consequences:
Direct medical costs mayDirect medical costs mayinclude preventive, diagnostic,include preventive, diagnostic,and treatment servicesand treatment servicesrelated to obesity.related to obesity.
Indirect costs relate toIndirect costs relate tomorbidity and mortality costs.morbidity and mortality costs.
Health consequences:Health consequences:
Coronary heart diseaseCoronary heart disease
Hypertension (high bloodHypertension (high bloodpressure)pressure)
Reduce life expectancyReduce life expectancy
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Corporate Obesity &Corporate Obesity &
StressStress
Want the easiestWant the easiest
way outway out
Want to get rid of itWant to get rid of it
CANT OR DONTCANT OR DONT
Help itHelp it
Aware aboutAware about
increasing weight.increasing weight.
Lack of energy andLack of energy and
enthusiasm toenthusiasm to
follow itfollow it
N no. of methodsN no. of methods
already available in thealready available in themarketmarket
As its a Vicious circleAs its a Vicious circle
of stress, lack of timeof stress, lack of timeetc.etc.
BUT
Still dont follow butStill dont follow but
WHY???WHY???
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Pilot studyPilot study Validation and deep existenceValidation and deep existenceof the problem identified in the corporateof the problem identified in the corporate
and offices culture.and offices culture.
Questionnaire and Analysis of the data collected.Questionnaire and Analysis of the data collected.Personal interviews.Personal interviews.
View points of Doctors, physiotherapists andView points of Doctors, physiotherapists anddieticiansdieticians
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SOURCES OF EMPLOYEE MOTIVATION FOR FITNESSSOURCES OF EMPLOYEE MOTIVATION FOR FITNESS
Advancement:Advancement: the sense that good performance will bethe sense that good performance will be rewarded by addedrewarded by added
responsibility, status or promotion in the organisation.responsibility, status or promotion in the organisation.Pride in organisation:Pride in organisation: Let people envy you.Let people envy you.
Challenge:Challenge: the sense that work activities will be excitingthe sense that work activities will be excitingand stimulating.and stimulating.
Financial reward: the sense that good performance will berewarded by greater financial benefits.
Growth and development:Growth and development: the sense that new capabilitiesthe sense that new capabilitieswill result from participation in fitness activities.will result from participation in fitness activities.
Intellectual interest: the sense that moving activities willcoincide with personal areas of interest.
Work environment:Work environment: the sense of wellthe sense of well--being produced bybeing produced bythe physical surroundings of the workplace.the physical surroundings of the workplace.
Achievement:Achievement: the sense that work will lead to fulfilmentthe sense that work will lead to fulfilment
through the accomplishment of calorie burn goals.through the accomplishment of calorie burn goals.January 14, 2012 9PGDS,NIFT-Mumbai
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CONCEPT
TRICKLE DOWN EFFECT
PHYSICALPHYSICAL
CONCEPTSCONCEPTS
PYHSCOLOGICALPYHSCOLOGICAL
CONCEPTSCONCEPTSFINANCIALFINANCIAL
CONCEPTSCONCEPTS
OTHERSOTHERS
The Concepts..The Concepts..
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1. Bicycle to generate energy1. Bicycle to generate energy
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SUSTAINABLE
CLASS AND STATUS
STORE AND USE
GO GREEN BE RESPONSIBLE
EXTRA CALORIE ELECTRIC ENERGYCONVERSION
FIT FUTURE
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2. Your Workstation is your Gym2. Your Workstation is your Gym
Workout while working
Walk while work
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3. Your path is your treadmill
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4. Office Drawers having Resistances.4. Office Drawers having Resistances.
Everything burns calories. Eating burns calories, sleeping burns calories, kissingEverything burns calories. Eating burns calories, sleeping burns calories, kissing
burns calories, everything burns calories. Your body can't do anything withoutburns calories, everything burns calories. Your body can't do anything without
burning calories.burning calories.
Weigh ResistancesWeigh Resistances
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5. FINANCIAL CONCEPT5. FINANCIAL CONCEPT
HOLIDAYHOLIDAY
CREDITSCREDITS
ENJOYENJOY
HARDWORKHARDWORK
SURPRISESSURPRISES
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CONCEPTSCONCEPTS
Dealing Psychological AspectDealing Psychological Aspect
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According to studies, the colour BLUEBLUEtendstends toto suppresssuppress appetiteappetite..
Vibrant colours like red and orange (found inmany fast food establishments) stimulate the
appetite.So wear blue and surround yourself with
blue.
Need some blue decorating ideas?Need some blue decorating ideas?
6. Feeling Blue?6. Feeling Blue?
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7.Corporate yoga reduces Stress7.Corporate yoga reduces Stress
The harder we work, the higher the stressThe harder we work, the higher the stresslevel is.level is.
Office workers can easily take a minute ofOffice workers can easily take a minute ofrelaxation with office yoga.relaxation with office yoga.
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8. CALORIES AND ACCUPRESSURE8. CALORIES AND ACCUPRESSURE
Our body consists of two forcesOur body consists of two forces-- positive and negativepositive and negative
which together create the electricity to sustain life.which together create the electricity to sustain life.
The palms and soles serve as the switchboard to the entireThe palms and soles serve as the switchboard to the entirenetwork of the nerves in the whole body.network of the nerves in the whole body.
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Other deduced ConceptsOther deduced Concepts
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9. Zero Calorie flavored cold Drinking Water, manual9. Zero Calorie flavored cold Drinking Water, manual
wending machinewending machine
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10. Fit to save the resources10. Fit to save the resources
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11. APPLE CALENDAR AND DART BORD11. APPLE CALENDAR AND DART BORD
An apple a day keeps aAn apple a day keeps acalorie awaycalorie away
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12. Healthy and positive living Cups, Calendar and12. Healthy and positive living Cups, Calendar and
screen savers .screen savers .
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Survey of 60 Respondents to get theSurvey of 60 Respondents to get the
feedback on the Concepts Made.feedback on the Concepts Made.Thorough Interview of 20 People from differentThorough Interview of 20 People from different
Background like:Background like:
MediaMedia
BankBank
AcademicsAcademics
IT SectorIT Sector
AnalyzeAnalyze the view points of every concepts.the view points of every concepts.
Research and test study on theResearch and test study on the
feasibilityfeasibility
Aesthetics andAesthetics and
worthiness , of each concept.worthiness , of each concept.
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Nature of AnalysisNature of Analysis
ObserveObserve-- Personal ObservationsPersonal Observations
TalkTalk Direct talks on Obesity issues, their working culture, theirDirect talks on Obesity issues, their working culture, theirhabits (personal/social) and on conceptshabits (personal/social) and on concepts
EngageEngage engagement in the actual environment or space is veryengagement in the actual environment or space is veryimportant. That also involves our working experiences in differentimportant. That also involves our working experiences in differentindustries.industries.
ThinkThink the Question WHY? , WHY NOT?the Question WHY? , WHY NOT?
ExploreExplore Secondary research and feasibility approach.Secondary research and feasibility approach.
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Top Ranked Products and ServicesTop Ranked Products and Services
1.1. Incentives Package ServicesIncentives Package Services-- Holidays,SurprisesHolidays,Surprises andand
other Bonuses.other Bonuses.
2.2. Conveyer belt Path Treadmill.Conveyer belt Path Treadmill.
3.3. Calories and AcupressureCalories and Acupressure..
4.4. Resistance DrawersResistance Drawers
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Service of Acupressure with IncentivesService of Acupressure with Incentives
Promotional and awareness posters andPromotional and awareness posters andcampaigning.campaigning.
Joint incentives on regular BMI check, whenJoint incentives on regular BMI check, whenemployee follow the services and the amount of Fatemployee follow the services and the amount of Fatburn and efficiency check.burn and efficiency check.
ComplementaryComplementary ACUKIT for the employees.for the employees.
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The principles on which Acupressure WorksThe principles on which Acupressure Works
Energy Inference: TheEnergy Inference: The imbalance of energy isisconsidered as a disease.considered as a disease.
When the different types of energies are in aWhen the different types of energies are in a
balanced state then only the body is said to bebalanced state then only the body is said to behealthy.healthy.
Imbalance means the energy is either excess orImbalance means the energy is either excess ordeficient. If we come to know in our body or anydeficient. If we come to know in our body or any
organ, which energy is imbalanced, excess ororgan, which energy is imbalanced, excess ordeficient due to which the disease has appeared, thendeficient due to which the disease has appeared, thenwe can easily balance the energy and treat thewe can easily balance the energy and treat theillness.illness.
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Acupressure points for Obesity :Acupressure points for Obesity :
To reduce AppetiteTo reduce Appetite
Regulates Water MetabolismRegulates Water MetabolismStimulate DigestionStimulate Digestion
Absorb Nutrients and help theAbsorb Nutrients and help the
body to relax.body to relax.
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Acupressure ProductsAcupressure Products
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Corporate Obesity &Corporate Obesity &
StressStress
Want the easiestWant the easiest
way outway out
Want to get rid ofWant to get rid of
itit
CANT OR DONTCANT OR DONT
Help itHelp it
Aware aboutAware about
increasing weight.increasing weight.
INTRODUCED ACUPRESSUREINTRODUCED ACUPRESSURE
No side EffectsNo side Effects
User FriendlyUser Friendly
Very less physical effortsVery less physical effortsrequired.required.
Repairs the body in and out.Repairs the body in and out.
Lack of energyLack of energy
and enthusiasmand enthusiasm
to follow itto follow itN no. of methodsN no. of methods
already available inalready available in
the marketthe market
As its a ViciousAs its a Vicious
circle of stress,circle of stress,lack of time etc.lack of time etc.
Concept Behind it:Concept Behind it:
To lure people to followTo lure people to follow
acupressureacupressure
To make it a FUN ACTIVITYTo make it a FUN ACTIVITY &&most talked about thing inmost talked about thing in
OfficesOffices
Make addiction like face bookMake addiction like face book
Then only the corporate willThen only the corporate will
be fit and finebe fit and fine
To make it POSSIBLE combinedTo make it POSSIBLE combinedit with incentives:it with incentives:
Workshops with prizesWorkshops with prizes
Financial incentives forFinancial incentives for
permanent memberspermanent members
Awarding the most regularAwarding the most regular
studentstudent
BUTBUT
Still dont follow butStill dont follow but
WHY???WHY???
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REFERENCESREFERENCES
http://www.newkerala.com/ushttp://www.newkerala.com/us--news.phpnews.php
http://www.getamericafit.org/statisticshttp://www.getamericafit.org/statistics--obesityobesity--inin--
america.htmlamerica.html
http://www.ncbi.nlm.nih.gov/pubmed/15591970http://www.ncbi.nlm.nih.gov/pubmed/15591970http://www.nature.com/oby/journal/v17/n5/full/oby20086http://www.nature.com/oby/journal/v17/n5/full/oby20086
53a.html53a.html
http://www.trendbuzz.com/health/13845/sittinghttp://www.trendbuzz.com/health/13845/sitting--downdown--inin--
thethe--officeoffice--maymay--bebe--contributingcontributing--toto--obesityobesity--rates.htmlrates.html
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Special Thanks to:Special Thanks to:
Mr. M.P.Mr. M.P. RanjanRanjan,, Design Thinker & Independent Academic,Design Thinker & Independent Academic,AhmedabadAhmedabad (NID, National Institute of Design, Design Head(NID, National Institute of Design, Design HeadProfessor.Professor.
Dr.Dr. ParulParul AgarwalAgarwal, Acupressure specialist., Acupressure specialist.
Dr.Dr. SeemaSeema NarangNarang, Physiotherapist,, Physiotherapist, KhargharKharghar,, NaviNaviMumbai.Mumbai.
And All the High officials of Corporate world for sincereAnd All the High officials of Corporate world for sincerehelp and corporation.help and corporation.
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Thanks:Thanks:
SumanglaSumangla DixitDixit
PGDS (MASTER IN DESIGNPGDS (MASTER IN DESIGN SPACE),SPACE),
33rdrd SemesterSemester
NIFT, Mumbai.NIFT, Mumbai.
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