Date post: | 21-Jan-2016 |
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DESKTOP PUBLISHING
Introduction to Type
Topics to discussHow type is presentedBasic design principleC.R.A.P. and type
Units of measurePoints are used to measure type
Measure from the top of the ascender to the bottom of the descender
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How type is presented
Units of measure: points
kj2 inches
144 points
How type is presented
Leading Space between the lines can be altered so that a given amount of type will take up less, or more space. Standard
leading is 5-10 percent over the size of the font
LeadingLeading
LEADING
Kerning Space between letters and words.
Can be altered to spread out type for effect or to take up, or remove space.
Kerning This is normal kerning
T h i s i s t y p e w i t h a l o t o f k e r n i n g
C. ContrastR. RepetitionA. AlignmentP. Proximity
Basic design principle
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Contrast. • Variations in sizes, weights and fonts can all give contrast to a design. • Contrast can help guide the reader around a design.
C.R.A.P. and type
Repetition. • Repetition within a document can help connect things that go together.
Alignment. Lining up objects can help help
provide order to a design
Proximity. Object placed near one another provides the logical connection that the items are of the same group.
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