DESTINATION AUDIT: A CASE STUDY BASED ON MAINAMATI.

NOW PRESENTINGUMMAY SALMA SOMAID NO: 91

Way to Mainamati,Comilla.

Tourists can easily go in the morning and could return at night.It is only 2 hours route.There are available luxurious bus and train for journey.

By Road: BRTC, Asia line, Star line, Tisha.

By Rail: Mohanagar Provati, Godhuli, Upokul express and other mail trains.

An Overview of Mainamati,comilla.Attractions

The most attractive place for tourist. A LandOf Archeological Heritage SHALBAN BIHARThe site is the symbol of ancient civilizationearlier than 3000 BC. Excavation work of thissite started in 1955 and was carried on till 1968Culture and Heritage.

This is a Land Of Ancient SymbolARCHEOLOGICAL MUSEUM,MAINAMATI KOTILLA MURA The museumwas established in 1965 at the southern side ofthe Shalban Bihar Established in 7th Century.The symbol of three parts of the Buddhist tri-Jem namely Buddha (Knowledge), Religion(Justice), Association (discipline) Culture andHeritage

An Icon of Role Model BangladeshAcademy for Rural Development ( BARD)BARD - originated in 1959 as a brainchildof Dr. Akhter Hamid Khan Culture andHeritage site.

A Land of Inspiration It is established on

5 acres of land within the Comilla

Cantonment area. The bodies of 737

soldiers of various ranks and

nationalities, who gave their lives for

their mother land during the Second

World War from 1939 - 1945 lies buried

here. COMMENWEALTH WAR

CEMETRY Culture and Heritage.

FOOD ANd DRINKS

In location:

In attraction place there is no residential hotel but food like chips, biscuit, cake water and drinks are available.

Others:

Bangla restora

Nurjahan hotel

Nil achol resturent

Bard cafeteria

NOW PRESENTINGJAED ABDUL ALIMID NO: 103

AccomodationHotel Facility Rate Food

Nurjahan,paduarbazar

2 Exclusive dinning halls250 persons12 rooms,5 are single,6 are double & 1 is VIP

single room-1500 tk, double room-2500 tk& VIP room-3000 tk

Bangla , Thai, Chinese, Italian foods are available here.

Hotel Red Roof Inn 7 air conditioned twins and couples bad rooms.Basement parking

Deluxe Twins: BDT Tk. 2,500 per night (Breakfast included)

Bangla , Thai, Chinese, Italian foods are available here.

Hotel Mainamati It provide low rates, no booking fees, no cancellation fees.

total room-35,rent upto 250-1200.

It provide all types of Bangla foods.

The Destination Management Organization

Destination management calls for a coalition of many organizations and

interests working towards a common goal. There are four goals of DMO

and those are….

Marketing Goal Leadership Goal

Infrastructure Goal Management Goal

DMO GOAL

Destination Audit of Mainamati

There is a single authority for shalban bihar and mainamati museum.

Rupban mura and kotali mura managed by Bangladesh Army.

BARD is a reputed and well managed authority.

Single authority for 2nd world war cemetery.

RECOMMANDATIONS

There has no single authority who mange the whole area so that it is necessary to form a local Destination management organization who provide and maintain the Marketing, leadership, infrastructure and Management goals.

Provide proper authority and allocate enough budget to run the activities.

Special security force to protect the tourist zone.

Heritage site Audit

The term heritage then covers both natural and cultural sites and could equally be applied to a built site such as Mainamati, or a natural one, such as the Galapagos Islands.

The heritage site is managed by Department of Archaeology Ministry of Culture.

Single authority for managing the Salban Bihar and Mainamati museum.

Cover the area under security.

Rebuilt the ruins site.

Well established management for 2nd world war cemetery.

Recommandations

Establish a local authority or local single destination

management organizations who

manage the heritage site.

Control the visitor behavior though

selective marketing,

Selective provision of strategic

information, pricing and

funding. Limited accessibility.

Provide standard transportation and support facility.

NOW PRESENTINGTANZIA SABRINID NO-72

TARGET AUDIENCE

Local tourists

Students from various institutions formed as a picnic group.

People who are interested and usually takes a test of family picnic.

Only the day visitor who are willing to pass a day trip in this site etc.

From the Pakistan period tourists specially from Buddhists countries like Myanmar,Bhutan are the focused group or target visitor of Mainamati.

SHOPPING FACILITY OF MAINAMATI

Some local shops are available in front of mainamati museum and shalbon bihar including having some showpieces, for sale and tourists buy this showpieces as

souvenirs of visiting mainamati.

They also buy clothes like popular tat shilpo and baticks and boutiques of comilla.

When tourists visit mainamati, shalbanbihar, kotebari,coacantonement, BARD they visit the comillatown as well and buy the most popular COMILLA KHADI,POPULAR MATRIVANDAR ROSHMOLAI etc.

NOW PRESENTINGMD. GOLAM RABBANIID NO-51

SUSTAIABLE TOURISM DEVELOPMENT MODEL

Sustainable tourism development manages the impacts of tourism on the destination’s environment, economy and community and maintains and enhances the destinations resources for the present and future needs of both tourists and the communities that host them.

Environment

And

culture

Visitor

CommunityIndustry

VICE model

• GUIDELINE FOR SUSTAIABLE TOURISM DEVELOPMENT

Economic Guideline

Social Guideline

Environmental guideline

Merge all the SMME business under a federation

Ensure local people involvement in SMME business.

Raising awareness among visitor and local community.

Enhance the local people involvement in decision making.

Conserve the heritage site.

Introduce local culture, norm and history to the visitor.

From a regulatory commission who manage the environmental issues.

Promote the handy craft and small industries

NOW PRESENTINGJAYANTI DAS JOYAID NO-57

Strength

*Strong heritage appeal

*Excellent geographic location and no seasonal problem.

* Unique attribute

* Ensuring maximum linkage

*Low price

Weakness

* Inadequate destination Management.

*Lack of marketing activities.

*Lack of transportation facility.

*Lack of visitor information center.

*Inadequate environmental practices.

Opportunity

*Develop SMME.

*Reducing poverty.

*Enrich nature and culture.

*Event tourism.

*Establishing competitive advantage between Dhaka-Chittagong tourist

destination.

Threat

*Loss of authencity.

*Safety and Security.

*Political Unrest.

*Community rivalry.

*Competition with other destination.

Swot

analysis

NOW PRESENTINGASIF MOHAMMAD RABBIID NO-22

Strength

*Conserve the heritage site.

* Divert USP to UEP

* Promote local investors.

*Diversify the tourism product.

*Human resource development.

Weakness

* Form a Local DMO who maintain the management and marketing

activity.

*Establish visitor information center.

*Arising environmental practices.

Opportunity

*Establishing tourism incubator.

*Involve local people in economic activity.

*Form regulatory to maintain the environment

*Establishing picnic spot and theme park.

Threat

*Give the actual taste of destination.

*Ensure safety.

*Local people involvement in decision making

*Branding and positing.

SWOT

Analysis

Recommendation

NOW PRESENTINGMOHAMMAD ZAHEDUL ISLAMNO-87

Funding Sources

Host Community

INVOLVEMENT AND

PARTICIPATION

BENEFITS BY HOST

COMMUNITY INVOLVEMENT