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Determining the Determining the Importance of the Importance of the
Horticulture IndustryHorticulture Industry
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Key QuestionsKey Questions
Why is the horticulture industry Why is the horticulture industry popular?popular?
Why is the ornamental horticulture Why is the ornamental horticulture industry important?industry important?
Why is the olericulture industry Why is the olericulture industry important?important?
Why is the pomology industry Why is the pomology industry important?important?
Why is the horticulture Why is the horticulture industry popular?industry popular?
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* The popularity of horticulture is due * The popularity of horticulture is due to both the free attitudes of people to both the free attitudes of people in the 1960s and 1970s …in the 1960s and 1970s …
Why is the horticulture Why is the horticulture industry popular?industry popular?
… … and the more environmentally and the more environmentally concerned people of the 1980s and concerned people of the 1980s and 1990s.1990s.
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The popularity of The popularity of horticulture has had many horticulture has had many
advantages.advantages. Increase in jobsIncrease in jobs Increase in food for humans and animalsIncrease in food for humans and animals Increase in aesthetic pleasureIncrease in aesthetic pleasure
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Careers in HorticultureCareers in Horticulture
What does a horticulturist do?What does a horticulturist do?– Involved in landscape horticulture, botanic Involved in landscape horticulture, botanic
garden management, plant breeding, and garden management, plant breeding, and molecular biologymolecular biology
- Work with plant agriculture:Work with plant agriculture:- Turfgrasses, nursery crops, greenhouse crops, Turfgrasses, nursery crops, greenhouse crops,
fruits, nuts, and vegetablesfruits, nuts, and vegetables
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Why is the ornamental Why is the ornamental horticulture industry horticulture industry
important?important? The horticulture industry is made up of two The horticulture industry is made up of two
important segments:important segments:
FloricultureFloriculture Landscape horticulture Landscape horticulture
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FloricultureFloriculture
The culture of flowersThe culture of flowers– International, multibillion dollar industryInternational, multibillion dollar industry– Includes the production, distribution, and Includes the production, distribution, and
processing of flowering and foliage plantsprocessing of flowering and foliage plants
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FloricultureFloriculture Floral production - The growing of flowering Floral production - The growing of flowering
or foliage crops to maturity.or foliage crops to maturity.– Mature plants can be sold as cut flowers or Mature plants can be sold as cut flowers or
foliage, potted flowering plants, foliage plants, or foliage, potted flowering plants, foliage plants, or bedding plants.bedding plants.
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Landscape HorticultureLandscape Horticulture
Producing and Producing and using plants to using plants to beautify the beautify the environmentenvironment– Billlion-dollar Billlion-dollar
industry in the industry in the U.S.U.S.
– Millions of people Millions of people value a beautiful value a beautiful outdoor outdoor environmentenvironment
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Why is the olericulture Why is the olericulture industry important?industry important?
Olericulture - the area of Olericulture - the area of horticulture that involves the horticulture that involves the production of vegetable food cropsproduction of vegetable food crops
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OlericultureOlericulture
Vegetables are not only important to Vegetables are not only important to our daily nutrition, they’re also our daily nutrition, they’re also important to the U.S. agricultural important to the U.S. agricultural economy.economy.
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OlericultureOlericulture
Vegetables make up over $14 billion of the $202 Vegetables make up over $14 billion of the $202 billion U.S. farm receipts.billion U.S. farm receipts.– Vegetables are a commodity both fresh and processed.Vegetables are a commodity both fresh and processed.
Vegetables are grown on 1% of the total cropland Vegetables are grown on 1% of the total cropland in the U.S.in the U.S.– This production of vegetables is steadily increasingThis production of vegetables is steadily increasing– The increase in production on virtually the same amount The increase in production on virtually the same amount
of land is the result of increased technology and more of land is the result of increased technology and more efficient production practices.efficient production practices.
Why is the pomology industry Why is the pomology industry important?important?
Pomology - the area of horticulture Pomology - the area of horticulture that involves the production of fruit that involves the production of fruit and nut crops.and nut crops.
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PomologyPomology
Fruits and Fruits and nuts, like nuts, like vegetables, vegetables, are also are also important to important to our daily our daily nutrition and nutrition and the U.S. the U.S. economy.economy.
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PomologyPomology
Fruit growing is a popular but labor-Fruit growing is a popular but labor-intensive industry.intensive industry.
Hundreds of thousands of people are Hundreds of thousands of people are employed in fruit and nut production employed in fruit and nut production jobs.jobs.
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PomologyPomology
The U.S. is one of the The U.S. is one of the world’s top producers world’s top producers of fruit and nuts.of fruit and nuts.– 10% of the world’s 10% of the world’s
apples, pears, and plumsapples, pears, and plums– 20% of the world’s 20% of the world’s
peaches peaches – 25% of the world’s citrus 25% of the world’s citrus
fruit fruit are produced in the are produced in the
U.S.U.S.
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