Determining Your

Personal Training

Business DNAThe Secret to

Success

Debra Atkinson, MS, CSCS

Prior Senior Lecturer, Kinesiology, IA State

Prior Personal Training Director, ARFC

Fitness Business Coach www.voiceforfitness.com

Who are your

BEST CLIENTS?Who do you serve

best? Who do you

serve better than

anyone else?

SINGLE or

MULTIPLE

•MARKET

•DELIVERY

•VENUE

MARKET• Post rehab

• Wt loss

• Sports performance

• Osteoporosis

• Functional fitness

• Parkinson’s Disease

• Seniors

• Pilates Reformer

• Frail elderly

• Runners

• Youth

• Menopausal women

• Older adults

• Pre/post natal

• Triathletes

• Yoga

DELIVERY•One-on-one

•Partner

•Small group

•Large Group/Boot Camps

VENUE•In home

•Club

•Online

•Corporate

•Retirement community

•After school programs

DNA Profiling

• OSTEOPOROSIS

prevention, post

diagnosis, education

• ONE-on-ONE, GROUPS,

SEMINARS

• OUTREACH, CLUB,

Limited IN-HOME

• Single or MULTIPLE?

• Single Or multiple?

• Single or multiple?

• Sports Enhancement

• Groups and Teams

• Fitness Center

• Single or Multiple

• Single or multiple

• Single or multiple

• Parkinson’s

Disease

• One-on-One,

groups

• Club, retirement

community,

med clinics,

conferences

• Single or multiple?

• Single or multiple?

• Single or multiple?

Evolution of Your DNA structure

• Trainers providing

service to

Parkinson’s Disease

survivors

• Groups

• Web, conferences,

books, dvds

• Single or multiple?

• Single or multiple?

• Single or multiple?

REVENUE $TREAMS

Marketing

Means

• How do you tell people

what you do?

• Do they “see you

everywhere?”

• Do they believe you’re

the expert?

Single

Or

Multiple?

Benefits vs. Features• Weight loss

• Education

• Speed

• Improved Sleep

• More Energy

• Strength

• Power

• Who are YOU?

• Are you

educated?

• How are you

qualifed?

• How are you

credible?

THE BIZ

CARD

QUIZ

ATTRACT vs.

RepelWHAT I WANT

• Weight loss

• Energy

• Wedding beautiful

• Time efficient

• Convenient

• To be Special!

WHAT I’M HEARING

• NSCA-CPT, CSCS

• ACSM, HFI

• PhD., CNS

• A.C.E. AFHS

• AFAA

• NASM

Market Right For Your Type

If they want something they don’t see or hear

from you …

Why will they choose you?

When locally there are dozens….

Virtually there are thousands….

Tell them YOU have what they want in the

way they want to consume it.

WWW.VOICEFORFITNESS.COM

debra@voiceforfitness.com