1. 2013 RI CONVENTIONDeveloping an Effective PR Planfor your RegionFIL Auditorium 3

2. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionModeratorHoward Tong, PDG D9940 Rotary Public Image Coordinator(South Pacific) Rotary Club of Port Nicholson(Downtown Wellington, New Zealand) 3. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your Region 4. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionTodays Panelists Stewart Gilbert Traditional Media Shirley Downie Effective Partnerships Joe Otin Social Media Jane Lawicki RI Resources 5. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your Region 6. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your Region 7. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your Region 8. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionStewart Gilbert, PDG D1100 Retired Daily Newspaper Editor Rotary Public Image Coordinator(Southern England) Rotary Club of Hereford Wye Valley(England) 9. 2013 RI CONVENTIONGilberts Theory of RelativityQPR= U + R 10. 2013 RI CONVENTION 11. 2013 RI CONVENTIONTelegraph 9th September website visits 12. 2013 RI CONVENTIONIrish Times, 24th September 13. 2013 RI CONVENTION 14. 2013 RI CONVENTIONThe Times 21st and 24th October(spike on 26th due to redistricting ) 15. 2013 RI CONVENTIONA5 Targeted Door drop 16. 2013 RI CONVENTIONDoor drop Results Increase in membership enquiries in the week of the door dropdistribution (peak on 19th/20th Oct when door drops hit) Direct responses (enquiries) lower than average response of 1- 2%but most leaflets usually have incentive, voucher or money off for thispercentage of response. 17. 2013 RI CONVENTIONMembership Inquiries ComparisonWere For Communities Campaign began on 15th June with PPCadvertising. Activity at its highest in Sept/Oct. 18. 2013 RI CONVENTION 19. 2013 RI CONVENTIONMeasurable outcomes 20. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionShirley Downie, PDG D9400 Public Relations Consultant Rotary Public Image Coordinator(South Africa) Rotary Club of Morningside(South Africa) 21. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionForm alocaldistrictcommitteeInvite PRSpecialiststo assistclubs inregionsOnespecialistlookingafter 4-5clubsMeet bi-annuallyDevelopa reporttemplate 22. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionAdviseTrainCommunicateStrategise 23. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionPlanGoalsettingMeasuresActionplanQuarterly& Year-endreportsKeyrelationshipsBudget 24. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your Region Television Talk shows Advertisements Radio Interviews Advertisements Print Build relationships with journalists Present a merit awardMedia coverage $US 32mMedia 25. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your Region Research core values and CSI focus Establish proposal criteria Showcase Rotary Projects Showcase Rotary Display their rewards 26. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionCommunications Email Facebook/Twitter/YouTube/Blogs General PR Tips Media strategic plan templates Media lists: TV/Radio and Print Fundraising proposal templates 27. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your Region 28. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionJoe Otin Social Media/ New Media Consultant Rotary Public Image Coordinator RPIC(East Africa) Member, RI Communication Committee Rotary Club of Nairobi-East (Kenya) @joe.otin 29. 2013 RI CONVENTIONRotary Club of Nairobi East Facebook page 30. 2013 RI CONVENTIONRotary Club of Nairobi East Facebook page 31. 2013 RI CONVENTIONRotary Club of Nairobi East Facebook page 32. 2013 RI CONVENTION Reaching members and potential members with relevantmessages/content A record of our activities telling the Rotary story Build awareness telling the world who we are and whatwe do Site where journalists can review live content fromRotarians Our updated content is attracting new audiences including 3 new members recruited from Facebook!Facebook Benefits 33. 2013 RI CONVENTIONWorld Polio Day in Africa 34. 2013 RI CONVENTION Gamification Change avatar to polio ambassador 14,000 people shared pasted avartars 3.5 million people with opportunity to viewWorld Polio Day in Africa 35. 2013 RI CONVENTIONInternet users as a percentage of the population 36. 2013 RI CONVENTION http://www.flickr.com/photos/tanaka/3212373419/The original idea of the web was that it should be acollaborative space where you cancommunicate through sharing information.Tim Berners-Lee 37. 2013 RI CONVENTIONIts about building relationships 38. 2013 RI CONVENTIONWe are moving a lot more to consumer engagement asopposed to simply television advertising .Whether you like it or not, consumers are in a way playing abig role in content management.Joseph V. Tripodi, Coca-ColaChief Marketing & Commercial Officer 39. 2013 RI CONVENTIONand today, Id sayour home page isnt justcoke.com, it isgoogle.com andhyves.nl andtwitter.com andyoutube.com andfacebook.com andstudiVZ.net 40. 2013 RI CONVENTIONFacebook RelationshipsTwitter BroadcastFlickr Photo sharingContent is king!Social media platformsYouTube Video sharingBlogs Multimedia 41. 2013 RI CONVENTIONDeveloping an Effective PR Plan For Your RegionJane Lawicki Manager, Public and External Relations,Rotary International Public Relations and Journalism 42. 2013 RI CONVENTIONRotarys Media Center (www.rotary.org/mediacenter) 43. 2013 RI CONVENTIONDigital Assets for Download 44. 2013 RI CONVENTIONAd Placements 45. 2013 RI CONVENTIONNew Versions Coming Soon!(Training Materials)(Promotional Materials) 46. 2013 RI CONVENTIONendpolio.org 47. 2013 RI CONVENTIONendpolio.org 48. 2013 RI CONVENTIONGet us overthe finish line.endpolio.org 49. 2013 RI CONVENTIONOpen Forum: Q & A with the panelists