Date post: | 15-Jan-2015 |
Category: |
Business |
Upload: | heathercoleman |
View: | 419 times |
Download: | 1 times |
Developing Your Personal Developing Your Personal BrandBrand
Written by: Heather E. ColemanWritten by: Heather E. ColemanEdited by: Ron MarshallEdited by: Ron Marshall
Ferndale Career CenterFerndale Career Center713 East Nine Mile Road713 East Nine Mile Road
Ferndale, MI 48220Ferndale, MI 48220248.545.0222248.545.0222
www.ferndaleschools.org/fccwww.ferndaleschools.org/fccwww.facebook.com/ferndalecareercenterwww.facebook.com/ferndalecareercenterwww.linkedin.com/in/ferndalecareercenterwww.linkedin.com/in/ferndalecareercenter
LinkedIn Group: Ferndale Career CenterLinkedIn Group: Ferndale Career Centerwww.twitter.com/ferndalecareerwww.twitter.com/ferndalecareer
Ferndalecareercenter.wordpress.comFerndalecareercenter.wordpress.com
Revised 5.31.2011Revised 5.31.2011
Businesses Build Brands
Businesses build strong brands that encourage people to align themselves with what makes the brand valuable and uniquely relatable for them.“It’s No Longer About What You Know or Who You Know…” by Terry Bean, Founder of Motor
City Connect http://vimeo.com/8867681
“OPBs” – Other People’s Brands in Metro Detroit
@CharlieCurve Detroit, Michigan
Chief Troublemaker at Curve. I know a thing or two about marketing. I
love shiny objects, bacon & business. I'm on a
mission to rekindle the fire in your belly.
@terrybeanDetroit
I am far more interested in you
than I will ever be in me. Author. Pro
Speaker. Trainer. Coach. @MotorCity Founder. Lumbee
Indian. Detroit Lover. 248.224.1326
@HeatherEColeman Metro Detroit
Career Coach | Speaker | Social Media Vixen | Innovative
Leadership | #MIsuccess | Blended Families | BioStepMom | www.leadswag.com | Married to
@PaulWVosslinkedin.com/in/heatherecoleman
@Ron_MarshallA round, profound noun:
speaker, creator, motivator. My team puts entrepreneurs and small businesses in the game, on the Web, and in the
money. #FLinT #Ferndale
www.ronmarshalljr.com
@DaveMurr Troy, MI
Director, Social Web Communicationsfor @regrou
pincSpeaker #Tedx #unGeeked #BWENY #140c
onf. Foodie & blogger w/ @thehungrydudes. Movies and sleep rule.
http://www.themurr.com/
@theblisslady Bliss is everywhere
Bliss Ambassador and Chief Visionary Officer at
TheBlissNetwork.com also a writer, creator,
producer, humanitarian, Self love and Miracle Box
Workshopshttp://
theblissnetwork.com
Who Do Other People Think I Am?
1.
2.
3.
4.
5.
6.
What are your passions?What are your passions?
Personal branding is much more Personal branding is much more than your previous or current job than your previous or current job title. It is about your greatest title. It is about your greatest strengths, your career passions and strengths, your career passions and what makes you uniquely qualified.what makes you uniquely qualified.
What is a What is a personal brandpersonal brand??Personal branding Personal branding typically begins with establishing an inventory of your typically begins with establishing an inventory of your core competencies, expertise, demonstrated abilities, and existing level of core competencies, expertise, demonstrated abilities, and existing level of recognition. recognition.
Who needs to know about you, what need are you best-positioned Who needs to know about you, what need are you best-positioned to fill, and what differentiates you from others in your field or to fill, and what differentiates you from others in your field or space?space?
Personal Branding consists of three elements: Personal Branding consists of three elements: 1.1.Value PropositionValue Proposition: What do you stand for? : What do you stand for? 2.2.Differentiation:Differentiation: What makes you stand out? What makes you stand out? 3.3.Marketability:Marketability: What makes you compelling? What makes you compelling?
Source: http://personalbrandingwiki.pbworks.com/FrontPageSource: http://personalbrandingwiki.pbworks.com/FrontPage
@HeatherEColeman@HeatherEColemanJuly 2010July 2010
•Career and Personal Branding CoachCareer and Personal Branding Coach•Community RelationsCommunity Relations•Social Media SpecialistSocial Media Specialist•Speaker/TrainerSpeaker/Trainer•LeadershipLeadership•MotivationMotivation•PR Gal for @thesaints_bandPR Gal for @thesaints_band
What is What is YOURYOUR personal brand?personal brand?
@HeatherEColeman’s Brand@HeatherEColeman’s BrandJune 2011June 2011
• Career Coach• Speaker• Social Media Vixen• Innovative Leadership• #MIsuccess• Blended Families• BioStepMom• www.leadswag.com
• Married to @PaulWVoss
Group Break-OutGroup Break-Out
Discuss each person’s talents and Discuss each person’s talents and abilities, what they loved best about abilities, what they loved best about previous jobs, passions and so forth. previous jobs, passions and so forth. Identify 6 categories per person. Identify 6 categories per person.
What is your personal brand?
What do you think your personal brand is now, at this moment?
1.
2.
3.
4.
5.
6.
Other People’s Branding Statements
“Training Michigan clients to achieve career and business success.” @HeatherEColeman
“Completely committed to collaboration, community, coaching, creative content, conversation and conversions.” @Ron_Marshall
“Foodie! Sometimes sarcastic, always looking to help others.” @DaveBenjamin
“SENSITIVE? DON'T FOLLOW ME -- Feel free to criticize me in public!” @animal
“Love instigating leadership. Driven to explore, learn, play music and ski.” @SusanMazza
“The Perfect Career Guy, Connector, Recruiter, Entrepreneur, Blogger, Arsenal Fan, Sports
Junkie, Coffee Drinker, Mountain Biker, Runner! Best of all, Dad.” @leecoopers
Personal Branding Personal Branding StatementStatement
Create the sentence that best Create the sentence that best illustrates who you are and what you illustrates who you are and what you are about.are about.
““__________________________________.”__________________________________.”
Follow these great personal Follow these great personal branding folks on Twitter:branding folks on Twitter:
@williamarruda@williamarruda@MAltaee@MAltaee@HeatherEColeman @HeatherEColeman @Ron_Marshall@Ron_Marshall@RyanRancatore@RyanRancatore@JorgenSundberg@JorgenSundberg@DanSchawbel@DanSchawbel@ChrisBrogan@ChrisBrogan@equalman@equalman
Get Connected Today!Get Connected Today!HeatherEColemanHeatherEColeman
facebook.com/HeatherEColeman facebook.com/HeatherEColeman twitter.com/HeatherEColemantwitter.com/HeatherEColeman
linkedin.com/in/HeatherEColemanlinkedin.com/in/HeatherEColemantwitter.com/LeadSwagtwitter.com/LeadSwag
facebook.com/LeadSwagfacebook.com/LeadSwag
RonMarshallRonMarshalltwitter.com/Ron_Marshall twitter.com/Ron_Marshall facebook.com/ronmarshall facebook.com/ronmarshall linkedin.com/in/ronmarshalllinkedin.com/in/[email protected] [email protected]
romacoma.comromacoma.com
Ferndale Career CenterFerndale Career Centerferndaleschools.org/fcc ferndaleschools.org/fcc
twitter.com/ferndalecareertwitter.com/ferndalecareerfacebook.com/ferndalecareercenterfacebook.com/ferndalecareercenter
linkedin.com/in/ferndalecareercenterlinkedin.com/in/ferndalecareercenter
Twitter Hashtags: #MIsuccess #FerndaleCCTwitter Hashtags: #MIsuccess #FerndaleCC