ITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 2006

International Telecommunication UnionITU-T

Development trends from NortelDevelopment trends from Nortel

Dr. Ghassem KoleyniDr. Ghassem KoleyniNortel NetworksNortel Networks

Tel: +1 613 763 4154Tel: +1 613 763 4154Fax: +1 613 765 6295Fax: +1 613 765 6295ghassem@nortel.comghassem@nortel.com

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Content

o IPTV•What is IPTV?•Example – Voice & Text Communication •IPTV Offerings•Nortel IPTV architecture•Nortel IPTV evolution•Solution Elements

oVoIP and Multimedia solutions

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IPTV specifies the medium of communication of pictures and sound that operates over an IP network

What is IPTV?What is IPTV?

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Is IPTV Just TV?

o SDTVo HDTVo VoDo File sharingo Web enablemento Voiceo Musico Home networkingo Emergency serviceso Interactive information

o Interactive advertisingo Community serviceso Gamingo Shoppingo Directory serviceso Video communicationso Information serviceso Wireless integrationo Content portabilityo etc, etc…

IPTV is the integrated entertainment and communication medium

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Example: Voice And Text Communications

o Voice services (call back, call to v-mail)o Messaging services (text messaging, IM)o Personal address book

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New integrated services represent the real opportunity for service providers to differentiate their offer

Integrated Communication & Entertainment services

o The intersection of any of these domains creates new services opportunities• Increases services value• Increase customer loyalty• Increases ARPU

Video/ televisionservices

Voiceservices

Data services

Web and PC on TVVideo on

PC

VOIP

MCS

Voice services on TV

Video phone

ICE

What does the right IPTV offer deliver?

The Integrated Future of Broadband Services

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Content and ServicesEntering an age of Mass Customization

o Delivery of a wide spectrum of services to any device anywhere on the network or in the home• Triple play and quadruple play

evolving rapidly to multiple services, multiple devices

• Should focus on owning the customer, not a service location

o Build service differentiationo Direct revenue from simple serviceso Dashboard reuse for other offers

like home network, Wire line/ Wireless integration

Service Provider focus changes to owning the Customer, NOT a service location/device

Service Provider focus changes to owning the Customer, NOT a service location/device

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End-to-End Triple Play Solutions

Content & Video Headend

Strategic Partners

• Encoders• Middleware• VoD servers• Content Aggregation

Transport, Voice, and Core

Complementary Nortel products

• Optical Metro• Ethernet Routing

Switch 8600• MPE• Voice • MCS

Competitive Portfolio

• DSLAMs• UB DLC• PON• Access Gateway

Local Content

ContentManagement

VOD /Middleware

Digital Content

Internet

Voice Services

SubscriberPremises

Access Infrastructure& Aggregation

Industry-leading Partnerships

• Residential gateways• Modems• Set-top boxes• IADs

Nortel provides the end-to-end solution!

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Solution Elements - 1

oIPTV middleware•controls service delivery, provides interactivity with on-screen programming guide

oVideo-on-demand (VoD) servers•provide VoD capability including pause, fast forward, rewind functions

oConditional access systems•encrypt content such that it is only viewable by authorized customers

o Video encoders•digitize, compress and encapsulate video content into IP for broadband delivery

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Solution Elements - 2

o Digital program insertion systems• insert content such as ads and overlay

graphics into the TV streamo Emergency alert systems

• provide regulator-mandated support for emergency alerts and weather warnings

o Set-top boxes• reside in the home and provide the primary

subscriber interface to the IPTV system and services

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Nortel IPTV Key elements

BroadbandNetwork

VoDTV

Set-TopBox

Net

wor

kM

iddl

ewar

e

EAS

Encode /Groom

IRD /Demod

Ad Insert

Real-TimeEncrypt

EASReceive

Groom

VoDStore

IRD

Groom

Pre-Encrypt

EthernetSwitch

1. Content Acquisition2. Signal Processing3. Middleware4. Content Security5. Ad Insert6. VoD • 200 Digital Channels

• Premium Channels• Video on Demand• Music Channels• Standard & High Def

Channels

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Key Nortel Differentiators

o Enabling services• Richest set of possible services – selected based on provider ARPU bad

differentiation requirements • Leverage Nortel’s market leading multimedia solutions• Most scalable and flexible middleware

o Modular architecture• Functional separation for flexibility, scalability, and cost effectiveness • Independently add solution elements when ready within the realities of

existing architectureso Security, reliability, and quality of experience

• Security – leverage Nortel best-in-class products built for the most security intensive environments

• Reliability –solution level availability and device and network level redundancy based on Nortel aggregation and routing switch

• QoE – analyze video subscriber’s quality of experience requirements and translate to end-to-end architecture and network element performance and QoS requirements to insure best-in-class video experience

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Getting Competitive FastSingle contact for complex IPTV ecosystems

Nortel turns challenges into opportunities:

o MSO / CLEC competitors stealing customers

o Lack of an IPTV service offering to drive up ARPU / reduce churn

o Need to accelerate IPTV / Triple Play time to revenue

o Availability of skilled resources to deploy an IPTV solution quickly and cost effectively

o Having confidence in a single point of contact to deliver

Consult & Design

DSL & IP core audit for video, E2E IPTV

network design

Interoperate & Validate

Multi-vendor, system level T/V, &

acceptance test

Deploy & Turn-up

IPTV componentengineering, install

& config

IntegrateVideo Head End

component OSS/BSSintegration

Operate & Maintain

Resell IPTV partner product support

& manage network

TIME TO MARKET

Relying on the comprehensive Nortel ecosystem for IPTV services lets you compete sooner and without the headaches

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Nortel VoIP and Multimedia Solutions

MS

TDMPeripherals

Hybrid Interworking

IP to othercarriers

SuperclassSoftswitch

MultimediaCommunication

ServerMedia Server

ElementManagement

SS7Network

CS 2000Series

MCS5200 MS

2000 IEMS

IWGateway

MG 15000

MTA

IAD

CMTS

MCS Client(multimedia)

IP lines(Centrex IP)

IntegratedAccess Device

VoBBCableLegacy Peripherals

and remotesTR-08, GR-303, LCM/RLCM

TDM TrunksCarrier or Enterprise

Standard Line InterfacesPOTS, xDSL, video

AccessGateway

TrunkGateway

IP PBXKey SystemH.323 Terminal

(VoIP VPN)

H.323 SIP

Border Control Point

AviciRouter

H.248TGCP H.248

H.248MGCP

SIP

NCS

SIPUnistim

IP NetworkSIP

MG9000

ENET

Class 5

Class 4 Long Distance

Enterprise

IP Phones

UniversalSignaling

Point

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It’s only a few clicks away

Need more information?

oDocumentation – nortel.com/documentation•Nortel Technical Publications (NTPs) •Bulletins•Other Technical Documents

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Acronyms

CLEC Competitive Local Exchange Carrier

DSL Digital Subscriber LineDSLAM DSL Access MultiplexerEAS Emergency Alert SystemIAD Integrated Access DeviceICE Integrated Communication

and EntertainmentIM Instant MessageIMS IP Multimedia SubsystemsIP Internet ProtocolIPTV IP TelevisionMCS Multimedia

Communication ServerMSO Multiple Systems

Operator

NTP Nortel Technical Publication

PON Passive Optical NetworkSDTV Standard Definition

TelevisionSIP Session Initiation

ProtocolSTB Set-Top-BoxUBDLC Ultra Broadband Digital

Loop CarrierV-mail Voice mailVoBB Voice over BroadbandVoD Video o DemandVoIP Voice over IP

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Thank you for your attentionThank you for your attentionThank you for your attentionThank you for your attention