ITU-T Workshop on “Next Generation Networks“Hanoi, Vietnam, 15-16 May 2006
International Telecommunication UnionITU-T
Development trends from NortelDevelopment trends from Nortel
Dr. Ghassem KoleyniDr. Ghassem KoleyniNortel NetworksNortel Networks
Tel: +1 613 763 4154Tel: +1 613 763 4154Fax: +1 613 765 6295Fax: +1 613 765 [email protected]@nortel.com
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Content
o IPTV•What is IPTV?•Example – Voice & Text Communication •IPTV Offerings•Nortel IPTV architecture•Nortel IPTV evolution•Solution Elements
oVoIP and Multimedia solutions
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IPTV specifies the medium of communication of pictures and sound that operates over an IP network
What is IPTV?What is IPTV?
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Is IPTV Just TV?
o SDTVo HDTVo VoDo File sharingo Web enablemento Voiceo Musico Home networkingo Emergency serviceso Interactive information
o Interactive advertisingo Community serviceso Gamingo Shoppingo Directory serviceso Video communicationso Information serviceso Wireless integrationo Content portabilityo etc, etc…
IPTV is the integrated entertainment and communication medium
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Example: Voice And Text Communications
o Voice services (call back, call to v-mail)o Messaging services (text messaging, IM)o Personal address book
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New integrated services represent the real opportunity for service providers to differentiate their offer
Integrated Communication & Entertainment services
o The intersection of any of these domains creates new services opportunities• Increases services value• Increase customer loyalty• Increases ARPU
Video/ televisionservices
Voiceservices
Data services
Web and PC on TVVideo on
PC
VOIP
MCS
Voice services on TV
Video phone
ICE
What does the right IPTV offer deliver?
The Integrated Future of Broadband Services
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Content and ServicesEntering an age of Mass Customization
o Delivery of a wide spectrum of services to any device anywhere on the network or in the home• Triple play and quadruple play
evolving rapidly to multiple services, multiple devices
• Should focus on owning the customer, not a service location
o Build service differentiationo Direct revenue from simple serviceso Dashboard reuse for other offers
like home network, Wire line/ Wireless integration
Service Provider focus changes to owning the Customer, NOT a service location/device
Service Provider focus changes to owning the Customer, NOT a service location/device
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End-to-End Triple Play Solutions
Content & Video Headend
Strategic Partners
• Encoders• Middleware• VoD servers• Content Aggregation
Transport, Voice, and Core
Complementary Nortel products
• Optical Metro• Ethernet Routing
Switch 8600• MPE• Voice • MCS
Competitive Portfolio
• DSLAMs• UB DLC• PON• Access Gateway
Local Content
ContentManagement
VOD /Middleware
Digital Content
Internet
Voice Services
SubscriberPremises
Access Infrastructure& Aggregation
Industry-leading Partnerships
• Residential gateways• Modems• Set-top boxes• IADs
Nortel provides the end-to-end solution!
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Solution Elements - 1
oIPTV middleware•controls service delivery, provides interactivity with on-screen programming guide
oVideo-on-demand (VoD) servers•provide VoD capability including pause, fast forward, rewind functions
oConditional access systems•encrypt content such that it is only viewable by authorized customers
o Video encoders•digitize, compress and encapsulate video content into IP for broadband delivery
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Solution Elements - 2
o Digital program insertion systems• insert content such as ads and overlay
graphics into the TV streamo Emergency alert systems
• provide regulator-mandated support for emergency alerts and weather warnings
o Set-top boxes• reside in the home and provide the primary
subscriber interface to the IPTV system and services
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Nortel IPTV Key elements
BroadbandNetwork
VoDTV
Set-TopBox
Net
wor
kM
iddl
ewar
e
EAS
Encode /Groom
IRD /Demod
Ad Insert
Real-TimeEncrypt
EASReceive
Groom
VoDStore
IRD
Groom
Pre-Encrypt
EthernetSwitch
1. Content Acquisition2. Signal Processing3. Middleware4. Content Security5. Ad Insert6. VoD • 200 Digital Channels
• Premium Channels• Video on Demand• Music Channels• Standard & High Def
Channels
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Key Nortel Differentiators
o Enabling services• Richest set of possible services – selected based on provider ARPU bad
differentiation requirements • Leverage Nortel’s market leading multimedia solutions• Most scalable and flexible middleware
o Modular architecture• Functional separation for flexibility, scalability, and cost effectiveness • Independently add solution elements when ready within the realities of
existing architectureso Security, reliability, and quality of experience
• Security – leverage Nortel best-in-class products built for the most security intensive environments
• Reliability –solution level availability and device and network level redundancy based on Nortel aggregation and routing switch
• QoE – analyze video subscriber’s quality of experience requirements and translate to end-to-end architecture and network element performance and QoS requirements to insure best-in-class video experience
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Getting Competitive FastSingle contact for complex IPTV ecosystems
Nortel turns challenges into opportunities:
o MSO / CLEC competitors stealing customers
o Lack of an IPTV service offering to drive up ARPU / reduce churn
o Need to accelerate IPTV / Triple Play time to revenue
o Availability of skilled resources to deploy an IPTV solution quickly and cost effectively
o Having confidence in a single point of contact to deliver
Consult & Design
DSL & IP core audit for video, E2E IPTV
network design
Interoperate & Validate
Multi-vendor, system level T/V, &
acceptance test
Deploy & Turn-up
IPTV componentengineering, install
& config
IntegrateVideo Head End
component OSS/BSSintegration
Operate & Maintain
Resell IPTV partner product support
& manage network
TIME TO MARKET
Relying on the comprehensive Nortel ecosystem for IPTV services lets you compete sooner and without the headaches
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Nortel VoIP and Multimedia Solutions
MS
TDMPeripherals
Hybrid Interworking
IP to othercarriers
SuperclassSoftswitch
MultimediaCommunication
ServerMedia Server
ElementManagement
SS7Network
CS 2000Series
MCS5200 MS
2000 IEMS
IWGateway
MG 15000
MTA
IAD
CMTS
MCS Client(multimedia)
IP lines(Centrex IP)
IntegratedAccess Device
VoBBCableLegacy Peripherals
and remotesTR-08, GR-303, LCM/RLCM
TDM TrunksCarrier or Enterprise
Standard Line InterfacesPOTS, xDSL, video
AccessGateway
TrunkGateway
IP PBXKey SystemH.323 Terminal
(VoIP VPN)
H.323 SIP
Border Control Point
AviciRouter
H.248TGCP H.248
H.248MGCP
SIP
NCS
SIPUnistim
IP NetworkSIP
MG9000
ENET
Class 5
Class 4 Long Distance
Enterprise
IP Phones
UniversalSignaling
Point
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It’s only a few clicks away
Need more information?
oDocumentation – nortel.com/documentation•Nortel Technical Publications (NTPs) •Bulletins•Other Technical Documents
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Acronyms
CLEC Competitive Local Exchange Carrier
DSL Digital Subscriber LineDSLAM DSL Access MultiplexerEAS Emergency Alert SystemIAD Integrated Access DeviceICE Integrated Communication
and EntertainmentIM Instant MessageIMS IP Multimedia SubsystemsIP Internet ProtocolIPTV IP TelevisionMCS Multimedia
Communication ServerMSO Multiple Systems
Operator
NTP Nortel Technical Publication
PON Passive Optical NetworkSDTV Standard Definition
TelevisionSIP Session Initiation
ProtocolSTB Set-Top-BoxUBDLC Ultra Broadband Digital
Loop CarrierV-mail Voice mailVoBB Voice over BroadbandVoD Video o DemandVoIP Voice over IP
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Thank you for your attentionThank you for your attentionThank you for your attentionThank you for your attention