5271 Argosy Avenue, Huntington Beach, CA 92649 (714) 891-7797 • 1-844-822-DEZI(3394) • fax (714) 891-2478 • www.dezihome.com PRESS RELEASE Contact: Mary Beth Duehr, d u e h r & a s s o c i a t e s 1902 Wright Pl, Ste 200, Carlsbad, CA 92008 tel 760.918.5622, fax 760.918.5505 [email protected]Dezi® Home Alchemi® Series Transforms Ordinary Bathroom Accessories into the Extraordinary The centerpiece of the Alchemi Series is a “multi-function rail” that redefines the utilitarian towel bar by offering the ultimate in flexible storage and a unique contemporary look (Huntington Beach, CA, May 10, 2016) Alchemi is one of Dezi® Home’s seven series of thoughtfully shaped, clutter-free bath accessories designed as much for dazzling display as for everyday use. A simple, elegant oval that hangs seamlessly on the wall, the “multi-function” rail is the versatile focal point of the Alchemi Series, which includes a range of bath accessories, from towel bar, towel ring and frosted glass shelf to soap dish and tumbler. Featuring a liquid metal-like radiance, the multi-function rail redefines the commonplace towel bar while enhancing your bath décor with elegant style. The Alchemi multi-function rail not only functions as a towel bar, it also enables you to arrange and organize your accessories in it. By artfully displaying and organizing everyday necessities to meet personal preference, the multi-function rail makes everyday bathroom routines faster and more efficient. For example, he may choose to outfit his multi-function rail with a tumbler to hold his shaving brush and razor, a soap dish to place his shaving cream, and use the remaining space to hang a hand towel. Meanwhile, she can arrange her multi-function rail with a tumbler to hold her toothbrush and toothpaste, makeup brushes, and use a few soap dishes for cosmetics and a place to hold her everyday jewelry. But the series’ versatility doesn’t stop there. The Alchemi multi-function rail can be taken down and hung vertically to handsomely display rolled guest towels. Mounted horizontally, the Alchemi® Series “multi-function” rail can be organized to meet personal preference
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5271 Argosy Avenue, Huntington Beach, CA 92649 (714) 891-7797 • 1-844-822-DEZI(3394) • fax (714) 891-2478 • www.dezihome.com
PRESS RELEASE
Contact: Mary Beth Duehr, d u e h r & a s s o c i a t e s1902 Wright Pl, Ste 200, Carlsbad, CA 92008tel 760.918.5622, fax [email protected]
Dezi® Home Alchemi® Series Transforms Ordinary Bathroom Accessories into the Extraordinary
The centerpiece of the Alchemi Series is a “multi-function rail” that redefines the utilitarian towel bar by o�ering the ultimate
in flexible storage and a unique contemporary look
(Huntington Beach, CA, May 10, 2016) Alchemi is one of Dezi® Home’s seven series of thoughtfully shaped, clutter-free bath accessories designed as much for dazzling display as for everyday use. A simple, elegant oval that hangs seamlessly on the wall, the “multi-function” rail is the versatile focal point of the Alchemi Series, which includes a range of bath accessories, from towel bar, towel ring and frosted glass shelf to soap dish and tumbler.
Featuring a liquid metal-like radiance, the multi-function rail redefines the commonplace towel bar while enhancing your bath décor with elegant style. The Alchemi multi-function rail not only functions as a towel bar, it also enables you to arrange and organize your accessories in it. By artfully displaying and organizing everyday necessities to meet personal preference, the multi-function rail makes everyday bathroom routines faster and more e�cient. For example, he may choose to outfit his multi-function rail with a tumbler to hold his shaving brush and razor, a soap dish to place his shaving cream, and use the remaining space to hang a hand towel. Meanwhile, she can arrange her multi-function rail with a tumbler to hold her toothbrush and toothpaste, makeup brushes, and use a few soap dishes for cosmetics and a place to hold her everyday jewelry. But the series’ versatility doesn’t stop there. The Alchemi multi-function rail can be taken down and hung vertically to handsomely display rolled guest towels.
Mounted horizontally, the Alchemi® Series “multi-function” rail can be
5271 Argosy Avenue, Huntington Beach, CA 92649 (714) 891-7797 • 1-844-822-DEZI(3394) • fax (714) 891-2478 • www.dezihome.com
“If Alchemi were an animal, it would be chameleon. It gives you the unique ability to organize your bath accessories at will. Like a chameleon, it can conform to however you wish to arrange your bathroom,” states Noah Taft, Co-Founder of Dezi Home. “Dezi Home is all about turning the ordinary into the extraordinary, about evolving a formerly mundane accessory into a more innovative accessory that is also a design statement.”
In addition to its unexpected versatility, the beauty of Alchemi and the entire Dezi Home collection resides in the smallest details. “Thought went into every last feature, those you see, and even those you don’t see,” says Taft, who points to unseen details such as concealed screws for a clean look.
Though the multi-function rail is the heart of Alchemi Series, the bath products collection encompasses all the necessary bath accessories, plus offers a complete assortment of table top pieces, including soap dispenser, toothbrush holder, tumbler and cotton ball set. Available in a choice of four distinctive finishes—bright Polished Chrome, warm Polished Nickel, soft brushed Satin Nickel and classic Old World Bronze—Alchemi’s elegantly crafted circle, curve and oval designs have a sensual appeal that is aesthetically practical.
“Like the rest of the Dezi Home collection, the Alchemi Series was inspired by the latest European designs,” says Jeff Silverstein, Co-Founder of the Dezi brand. He explains that the solidly crafted accessories, featuring distinctive shapes, textures, and materials, were molded into a one-of-a-kind collection that, in addition to eliminating clutter, defines the bath’s décor. “By considering design from a fresh, functional and playful new angle, Dezi Home has managed to elevate bathroom accessories to a higher level of design innovation and sophistication,” concludes Silverstein.
5271 Argosy Avenue, Huntington Beach, CA 92649 (714) 891-7797 • 1-844-822-DEZI(3394) • fax (714) 891-2478 • www.dezihome.com
About Dezi® HomeRethink ordinary. That’s the philosophy of emerging lifestyle brand Dezi® Home. By taking a step back and looking at design from a fresh, functional, and playful new angle, Dezi Home has redefined the formerly commonplace and utilitarian bathroom accessory. After breaking down elements, such as the simplest towel bar or the most basic soap dish, into their most fundamental function, Dezi Home infuses them with inspiration gathered from eclectic sources, including geometrics, nature, and various cultures around the world. The process turns the most ordinary bathroom accessory into an extraordinary design statement. Dezi Home speaks to those who believe that, when it comes to bathroom accessories, design and quality matter, and beauty is in the details. Wholly owned by custom faucet leader California Faucets, Dezi Home offers cutting-edge products manufactured to the highest industry standards for the residential and hospitality sectors. For more information about Dezi Home, call 1-844-822-DEZI(3394) or visit www.dezihome.com
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