Experience Quality Coffee

Unparalleled Service

“Coffee is very much a social experience.”

Sachin Sabharwal

Managing Director – Di Bella India

THE CLIMATE CONNECTION

Platform : Mobile App

THE CLIMATE CONNECTION

Platform : Mobile App

INTRODUCING

Coffee is strongly linked to Mood Weather is strongly linked to

TIMING MATTERS…

Doesn‟t it happen that when we see an ice-cream commercial

on a scorching summer noon, we develop a temptation of the

flavor and sometimes even go ahead and grab one? The idea

behind this concept is to evoke a temptation for coffee

through an irresistible description, visual and a direct

connection with the weather.

The Climate Connection App does just that.

A right tip at the right time can do the trick.

Imagine ….

..a steaming cup of coffee

…on a freezing winter

morning

The App analyzes the weather or the

temperature by asking the user

enter the place and time as soon as he

downloads it

….and suggests the coffee type that suits the current weather the most

If during the day there‟s a drastic change in the

weather

…… there‟s another prompt that puts it to the user that he should try another

flavor.

HOW THIS APP WORKS…

Some more examples…for better understanding

•On a winter morning, when the temperature is around 12 degrees, the App buzzes the user to try a steaming cup of Mocha with chocolate glaze. This would tempt even non-coffee drinkers to take a sip.

•Or during monsoon, when it suddenly rains, the App senses the sudden change in the weather and suggests a Gingerbread Latte to compliment the weather.

We can also add a little, tempting description of the coffee suggested. Like Gingerbread Latte- a tantalizing blend of steamed milk, espresso, gingerbread syrup, topped with a pinch of nutmeg, cinnamon, and vanilla powder.

The Next Step…

After the coffee suggestions of the day, the person is asked his views about the

blend suggested…

Share

We just suggested „Gingerbread Latte‟ to you. Let us know

your thoughts about it.

LIKE

Type Your Comment Here….

TWITTER TRENDING

#

Taking the social connect idea further, the mobile app will give coffee lovers a chance to

initiate twitter trending with their favorite flavor. For e.g.:- if they like

Iced Coffee Deluxe, they can start trending under name:

#mydibellaflavouroftheday Iced Coffee Deluxe wid my favorite Chocolate cookies.

The trending name can be changed according to flavors as well. For e.g.. -

#dibellaicedcoffeedeluxe it is yummy!! Try it with chocolate cookies..

INTEGRATING Twitter/Facebook WITH DI BELLA WEBSITE

All the „LIKES‟, comments, tweets received

through Climate Connection Mobile app will be

showcased in the microsite. For e.g. we can have

the live tweets on Di Bella flavors shown in a

window like the one given here.

The TOP 2 Tweets/Comments of the day will

feature in the upper space while running

Tweets/Comments will feature in bottom section

(as shown here).

(Please note, the attached picture is only for

indicative purpose only.)

My Coffee Table Pals… (an extension to Mobile App)

Sipping coffee alone is boring. One definitely needs something alongside it. My

Coffee Table Pals is a way to relish the best (and sometimes, the weirdest) coffee-

snack combinations. If the user wants to suggest a combination of his own, he is

more than „Welcome‟ to do so.

Some examples,

-Strong filter coffee with Banana Chips or

-Espresso with Nachos

-Nescafe Instant with Sev

User can share it with friends and ask them to vote for it. The most voted can later

be featured as the “Coffee Table Pals” on the Di Bella website (along with their

photos).

The Website Connect… (Microsite Extension)

There is more to „Coffee‟ than just flavors. A dedicated space in the Di Bella

website (a microsite) can be created to educate viewers about various aspects of

Coffee.

The Microsite will hold the following elements :

A. Details of all the Di Bella flavors

B. Coffee blends found across the world.

C. Coffee blends found in India

D. Inviting innovations/novelties to the regular blend

E. Facts about Coffee

F. Coffee hang-outs in your city

G. Health benefits of coffee

H. Link to the best of Koffee ka Krishma (Refer to Slide17-19)

Adding to the LIST…

COFFEE MASTER

The Game

There are a number of elements scattered on the

console. The elements may or may not go well with ‘Coffee’.

The challenge is to mix and match the ingredients to make

a ‘wonder blend’.

There’ll be a ‘Wow Meter’ which marks you on your

recipe.

The social connect buttons will again help you share your

recipe with friends on Social Media.

SOMEWHAT LIKE THIS …

WOW Meter

78%

Hey! You Scored 78% on WOW Meter!!!Wanna share this recipe with your friends?

Share Tweet

THE USPs OF THE CONCEPT

Arouses the ‘go-grab-a-cup’ temptation

Works even for non-coffee drinkers

Endorses flavors from around the world

Vouches for ‘coffee’ as a brand

Keeps the users interested as after every buzz there’s an innovative brew to try.

Makes you not only a coffee drinker, but also a coffee enthusiast.

Exploits the potential of Social Media and starts a trend by the name of Di Bella

PlatformFacebook

Page/Microsite

REV-UP YOUR RIGHT BRAIN

Calling all the creative wiz-kids (poets,

designers, painters, photographers,

bloggers, novel writers, play writers etc.)

to showcase their karishma.

Share stories behind their masterpieces.

Get recognized and rewarded.

The masterpieces in the form of blog

posts, paintings, sketches, doodles,

stories, craft-work, photography can be

shared on the Di Bella FB page.

The best entries will be featured on the

Di Bella Microsite or even on the packs

of the brand.

BEANS, BAATEIN AUR BAHUT KUCH…

Platform : Microsite

INTRODUCING

The 360 degree approach to „Coffee‟.

From engagement perspective, the existing Di Bella website suffers heavily.

It fails to deliver the experience, it should be offering otherwise.

Following elements can be incorporated in the existing website/microsite to

make it more livelier, more engaging and more informative.

Different Di Bella Coffee flavors etc.

Coffee blends found across the world.

Coffee blends found in India

Inviting innovations to the regular blend

Little known facts about Coffee & its various health benefits

Coffee hang-out spots in your respective city

Link to the best of Koffee ka Karishma (Refer to Slide 17-19)

And much more …. Di Bella Wonder Blend Game (Refer to slide 14, 15)

Cup aur Kismet

Platform : Facebook/Mobile App

INTRODUCING

• For most of us, reading the horoscope of the day is the first thing done in the morning.

• Although, we don‟t believe most of what is written, we still read and try to relate the predictions to our lives

• The elements such as lucky color of the day and lucky stone of the day adds to the interest factor.

• This is an interesting App wherein

the users will be able to predict their

day ahead/ future by reading their

coffee cup

• Tasseography is the astrological

science of predicting the future by

reading the residuals of the

tea/coffee cup. It is practiced in

Turkey.

• The person is asked to drink the

(Turkish) coffee. Turkish coffee is

not strained, so they leave the

residuals behind.

• The pattern made in the cup by the

coffee residuals are read and

interpreted to predict the future of

the person.

The Cup aur Kismet App works

like this-

The user is asked to shake/flip

his cup (graphically) on the

mobile/website. Every time,

there is a set pattern of coffee

residuals on the cup. He will be

asked to read his cup and match

his interpretation with the

system‟s.

We can end the prediction on a

„coffee note‟, by suggesting the

„lucky coffee of the day‟ to the

user. A new recipe/blend of

coffee everyday!

Your Lucky Coffee of the DayGingerbread Mochatantalizing blend of steamed milk, espresso, gingerbread syrup, topped with a pinch of nutmeg, cinnamon,and vanilla powder.

Let the user start their day with Di Bella-style horoscope

Element of interest (introduction of Tasseography) which is relatively a new concept to the Indian audience

Personalization

Element of surprise and uncertainty

A unique aspect to ‘Coffee’ is discovered

A new recipe following each day’s predictions

The USPs of the concept