George Feast

Diary logs week 17

The 17th week of my advanced portfolio was effectively used to send out surveys to my audience. This was followed by an analysis of the 7 questions I asked them. These questions allowed me to have an impression of who they

are, what they expected and what they liked. This influenced my poster significantly and the success of my product would rely on how I diverted or conformed to my audiences expectations.

This process was repeated for my radio advert and equally allowed me to have an idea of what this alternating audience was like. Due to the oral nature of the radio advert I decided to create a YouTube video detailing my analysis

instead of writing it. The 7 questions were also considered and significantly influenced the creation of my product.

Following the breakdown and analysis of my survey I instigated a task oriented on categorizing my audience how the conglomerate Empire do. This allowed me to create an analogy which describes my target audience. This allowed me to be able to specifically target this kind of person with my final product.

The amalgamation of these tasks influenced me to make checklists of conventions which would appeal to my audience for both products.

George Feast