Different Types of Advertisement 2

Humour• Humour makes adverts

more memorable.

https://www.youtube.com/watch?v=40DykbPa4Lc

Shock Tactics• Charity and health adverts tend to use

shock tactics to grab the attention of the audience and get a serious message across to the audience.

https://www.youtube.com/watch?v=Bxs4Pwn6f9c

Intertextual References (Parody)

• Using other texts to create or add meaning to an advert. Adverts often use parody or pay homage to existing texts.

Surrealism• Audience are not too sure what

the product is

• Plays on being different and away from the ‘norm’

https://www.youtube.com/watch?v=Wy52yueBX_s

Codes & Conventions• Advertisements are used today to promote and sell a product/service to the audience.

Advertisements have strong messages to the audience, this being serious, funny or something which relates to them. Advertisements are used everywhere to make people aware of what is on the market and this is shown through TV adverts, Billboards, posters etc. TV adverts are the most popular and are most popular during the evening as this is when majority of people are free to watch TV after work.

• The main conventions used in Adverts today are:• Camera angle and Shot• Iconography• Editing• Lighting• Sound• Music• Computer Graphics• Specials Effects (SFX)