Digital

Loving digital*Brussels, February 25th

* making it work for you in Public Affairs

DigitalToday

1.EP Digital Trends

2.Doubts & stumbling blocks

3.Real world stuff

Digital

2nd European Parliament Digital Trends Survey

DigitalHow frequently do you use the following online tools/resources for research or other daily legislative work?

Search engines 99%

Online versions of traditional newspapers 99%

EU focused online media 97%

Blogs 75%

Wikipedia 91%

Websites of interest groups 95%

DigitalWhen conducting research online, what are you looking for?

Stakeholder content: summary of position 80%

Stakeholder content: detailed information (e.g. position papers)

73%

General content (stakeholder or other): summary of all positions

91%

Media coverage of the issue 85%

DigitalHow useful can the following methods of stakeholder communication be in informing your thinking on policy issues?

Blog 80%

Twitter feed 47%

Organisation website 95%

Specific issue website 96%

Events 73%

Position Papers 91%

Personal contact 99%

Digital

2. Doubts & stumbling blocks

Digital

Resources

Digital

Internal support

Digital

IT won’t let us

Digital

Angry people...

Digital

I can’t measure success

Digital

We already have information overload

Digital

How do I make sure I reach my audience?

Digital

3. Real world stuff

DigitalContent (blog): Plane Talking

DigitalContent (video): Pesticide Information

DigitalContent (report): EP Trends

DigitalContent: Guardian crowdsourcing

DigitalContent: Wikipedia - Bisphenol A

DigitalEngagement: Neelie on Twitter

DigitalEngagement: JetBlue on Twitter

DigitalEvents: Future of Rural Energy in Europe

DigitalSearch: PayPal

DigitalCrisis mitigation: Dell Hell

DigitalMobilisation: Hank

DigitalMobilisation: Fix Housing First

Digital

4. A final note

DigitalHeard at the European Parliament

“I hear what you’re saying

but my constituents don’t care”

DigitalThe constituent consumer

1. What’s in it for me? 2. What matches my values?

DigitalPA in context

Communications

Public affairs

Government relations

Public affairs = communications that seek to influence the opinion and/or actions of policymakers

Tactic

Audience

Affecting change

DigitalFuture?

Government relations centric model

• Reactive

• Short term• Problems• Business costs• Tactic dependent• Issue management• Trade associations• Knowledge holders• Implementation• Local/regional

Public affairs centric model

• Proactive• Long term• Solutions• Business growth• Tactic agnostic• Campaigns• Coalitions• Advocates• Strategy • Global

DigitalThink like a campaigner

Think public opinion / big perception shifts

DigitalBe a media company

Digital

Thanks

DigitalDigital checklist

Where do you appear in Google (you and your issue(s))

Your competitors?

Is your company/issue(s) Wikipedia page appropriate?

How many people are visiting your issue Wikipedia page

(www.stats.grok.se)

Do you appear elsewhere i.e. 3rd party content?

Are people tweeting about you? (www.backtype.com)

For your issue, do you know the top 5 best blogs & Twitter feeds

(www.twazzup.com)

Email: steffen.thejllmoller@fleishman.com Blog: steffenmoller.wordpress.com