| Scripps Networks Digital1
Food Network: Digital StrategyDigiday MobileDecember 2012
| Scripps Networks Digital2
Intense Competition Across Platforms
| Scripps Networks Digital3
Dominates Social Media with 7M+ Fans
Well Positioned in Mobile
Powerhouse Cross Platform Machine
Food Network
| Scripps Networks Digital4
MISSIONConnect people to the power and joy of food wherever they are.
STRATEGYBuild closer relationship with the consumer:• Grow digital experience to match brand promise• Leverage programming across platforms• Extend content strategy across platforms• Test new platforms
| Scripps Networks Digital5
Current Mobile Initiatives
| Scripps Networks Digital6
Extend the Brand
| Scripps Networks Digital7 | Scripps Networks Digital7
Leverage Content Strategy
| Scripps Networks Digital8 | Scripps Networks Digital8
Leverage Popular Programming & Customer Feedback
| Scripps Networks Digital9
Make Content Interactive and Shareable
| Scripps Networks Digital10
Test New Platforms