Colour:The obvious use of colour hear is again red, similarly to the poster and the music video we wanted this to reflect how important it was to connect all three products and what the colour symbolises, which is anger and passion these are used in the music video and also justifies the band passion for the music. The red used is bright this makes the package more noticeable and eye catching for the audience so they feel more interested in the product and noticeable.

Font & Text:We used this passage from a song from the album wall of arms, the title of the song that this passage is the wall of arms, we used this as we felt it was important as it links the idea of arms and hands together, which features regularly on the album and video. The text is similar to the front of the digipak and its looks like handwriting that would feature for a set list. It does this but also gives the audience an idea of what it is going to be on the album, this is important

Images/Photographs:The middle image is of the doll that appears in the video, when the consumer buys the cd and takes the cd out of the case, this photograph will startle them and is also a good image to use at it links the products together again. It also links with the story on the right side as if the doll is looking over the story and showing its dangerous side, this also links with the colour t-shirt that the doll is wearing. The images on the right panel have a homemade effect or scrapbook effect this is used in the video when she sticks up pictures of her and the boy and the doll. It also is relevant to the bands target audience and our target audience as people that listen to this music often keep a scrapbook of things they like.