Digital Asset Management

Using Microsoft SharePoint 2013

skarthick6@gmail.com

Requirements

A single and central storage where they can share all Sales & Marketing Team artifacts

Ability to

Upload, categorize and store in respective locations

Tag the content with a global set of keywords / terms

Search the content using these tags to locate desperate content

Quickly locate the desired information through the categories created

Search within the contents of files and locate the desired files quickly and easily

Support MS Office files, PDF files, Pictures and Videos

Solution Approach

Implement a Digital Asset Management Solution using Microsoft SharePoint 2013

Leverage the capabilities available Out of the Box with SharePoint

Create Custom Components where appropriate to extend the Out of the Box Capabilities and thus provide an effective solution

Solution

Customization

OOB Capabilities

What is an effective DAM Solution?

A digital asset is an image, audio, or video file, or other reusable rich content fragment that an organization uses in applications across the enterprise

An effective solution for managing digital assets specifies the following: Local and Enterprise metadata to provide for each kind of asset.

The amount of storage space that is required for the assets, and the performance issues to consider for serving the assets to users.

Where to store assets at each stage of the life cycle of an asset.

How to control access to an asset at each stage of its life cycle.

How to move assets within the organization as team members contribute to creation, review, approval, publication, and disposition of assets.

Which policies to apply to assets so that asset-related actions are audited, assets are retained or disposed of correctly, and assets that are important to the organization are protected.

How assets are treated as corporate records, which must be retained according to requirements and corporate guidelines.

Typical Users of an DAM System

Asset creators. This includes people who create individual assets, such as marketing copyrighters, graphic artists, video producers and who submit assets to the asset library. For example, a graphic artist staff might create a product logo in multiple resolutions and sizes, and in both color and black and white, and then upload all versions of the logo to the asset library for use by other members of a product marketing team.

Asset managers. This includes people who manage the assets in the library. They are in charge of the end-to-end workflow from the time that an asset is first submitted, through publication, to the time when an asset expires. They are also in charge of managing and organizing assets in the library. For example, an asset manager might take multiple versions of a product logo and categorize them appropriately in the library, add important metadata such as keywords, and set a date after which the asset cannot be used.

Asset consumers. This includes people who have to find and use assets from the library to create other work products. For example, web designers can use a product logo from the asset library when they create marketing pages for product websites.

Why SharePoint for DAM?

Microsoft SharePoint is the world’s leading Collaboration Application

Well Designed and Suited for Document Management, Digital Asset Management or Content Management

Has capabilities to store, add metadata, tag, enable workflows, provide permissions and search, locate the desired content easily

Ability to create re-usable templates in the form of Content Types: Combination of Files and Metadata

In SharePoint Server 2013 you use an asset library to store and share digital assets with users. The asset library is a SharePoint Server 2013 library template that is customized to use content types designed specifically for storing and cataloging rich media assets.

Features of the Asset Library

Thumbnail–centric views    By default, the Asset Library uses a Thumbnails view, which displays small thumbnails of the assets in the library. This view makes it easy to quickly browse for images and video files.

Overlay callouts    In Thumbnails view, the name of the file is shown on a black overlay at the bottom of the thumbnail. When you move your pointer over the thumbnail, this overlay scrolls up, covers the thumbnail, and reveals clickable buttons. One button lets you select the files, and the other opens a detail panel with more options.

Podcasting support through RSS    You can use the RSS feature of the asset library to set up podcasting for audio or video files that are stored in Asset Library. Site users can subscribe to the RSS feed for the library to receive new content as it is added via podcast. To learn how to add audio or video to a newsfeed post, see Add features to a newsfeed post.

Digital asset content types    The Asset Library is pre-configured to support content types for image, video, and audio files. These content types include columns that enable you to track metadata that is specific to rich media assets. To learn more about content types, see Introduction to content types and content type publishing

Automatic metadata extraction for image files    When you upload image files to an Asset Library, any existing metadata for the file is extracted and promoted to any available corresponding columns in the library. Automatic metadata extraction is supported for the following image file types: BMP, GIF, ICO, JPEG, PNG, and TIFF.

Why SharePoint?

Content Management Features such as Libraries Creation, Pages Creation, Publishing Content, Embedding Tables, Pictures, Videos are available

Content Authors can quickly create pages and insert content and present them as links to Content Consumers

Seamlessly integrates into your corporate Intranet Portal

In the future, share your content with external consumers as well through Extranet

Content Lifecycle

Search

AUTHOR ITERATE FINALIZE PROMOTE Search Access

Video Features Can upload from your computer

Can embed and play from YouTube

HTML5 Player

Adding related files to your video and seeing them along the video itself

Social Video Experience

http://blogs.office.com/2013/03/08/enhanced-video-experience-in-sharepoint-2013/

SharePoint 2013 with BLOB Cache supports better video streaming and performance

http://technet.microsoft.com/en-us/library/dn169054(v=office.15).aspx

Can be integrated with third party streaming solutions http://www.ramp.com/integration/ramp-for-sharepoint-online-and-2013/

Azure Media Services (from Microsoft)

SpotForge

Implementation Approach

Requirements Study

Architecture Design & Planning

Implementation

Configuration

Customization

Internal Testing

Client Validation

Training, Documentation & Going Live

Architecture Design & Planning

Identifying roles for managing digital assets

Analyze asset types / categories

Plan organization of asset libraries

Plan content types

Plan content governance for digital assets

Plan workflows

Plan policies

Demo

SharePoint Marketing Site

Document Libraries

Picture Libraries

Digital Asset Libraries

Local and Enterprise Metadata

Information Management

Content Type

Search

Q&A