Digital Business Entrepreneur Aviva UK Insurance company Play to win Romain Dumas Inside view of motorsports with French auto driver Romain Dumas Up! Start Three examples of successful startups around the world Interview Pierre- Yves Meert Tips & Buzz ALD Automotive Luxembourg and Portugal 01 Automotive - November2017 -How to sell my idea to the automotive industry; -ADAS? who’what is this?; -Tesla Motots! -Ionity -Bike Sharing Gamification Ford and Toyota strategies Fréderic Stiernon “After working in several idustries it was time to work by my own”
Transcript
Digital BusinessEntrepreneur
AvivaUK Insurance company
Play to win
Romain Dumas
Inside view of motorsports with French auto driver Romain Dumas
Up! StartThree examples of successful startups around the world
InterviewPierre- Yves Meert
Tips & Buzz
ALD Automotive Luxembourg and Portugal
01 Automotive - November2017
-How to sell my idea to the automotive industry;-ADAS? who’what is this?; -Tesla Motots!-Ionity-Bike Sharing
GamificationFord and Toyota strategies
Fréderic Stiernon “After working in several idustries it was time
to work by my own”
2
Contents
Inside View: Racing cars with Ro-main Dumas08
03 Interview
Pierre-Yves Meert, ALD Automotive
Luxembourg.
Featured Topic
14 TIPS & BUZZ
How To Sell My Idea To The Automotive Industry?; ADAS? Who/What is this?Tesla MotorsIonity Bike Sharing
18 Start Up!Neteera, Ridecell and Veniam are shaking the digital business in automotive indus-try.
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GamificationReal cars for Virtual life? Toyota’s Game of LifeAviva: Play to Win
06
Fréderic StiernonCarPay-Diem
business model
05 ALD Portugal
Patricia Sanches explains the portu-guese side of ALD
Automotive.
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Pierre-Yves Meert“Our purpose is to provide the right transport at the right
time and in the right moment”
Founded in 1946, ALD Automotive offers full service leasing, fleet management, outsourcing solu-
tions and it can buy companies’ cars and lease them back to them with ‘sale and lease back’ service. ALD Automotive is present in 43 countries including Luxembourg. Pierre-Yves Meert is the Marketing and Innovation manager of ALD Automotive Luxembourg as well as the coordinator of ALD Automotive Benelux, which includes Luxembourg, Belgium and Neatherlands. In 2014 ALD Automotive won the Best Leasing Company and Best Custom-
er service categories on the Fleet Awards. In 2015 was the winner of the Digital Service Award, the Fleet Innovation Award and the Small and Medium enterprises category of the Luxembourg Quality and Excellence Award. Car sharing is a trending move for new type of transportation. Do you think car sharing is a threat for ALD?-Car Sharing is definitely a new player on the mobility market. We don’t see them as competitors but as partners. Our customers have different mobility needs and car sharing can only an-swer part of them.
ALD Automotive Marketing and Innovation Luxembourg manager, Pierre-Yves Meert, doesn’t see “car sharing as a competitor but as a partner”.
The French fleet managing and car leasing company is number 1 in Europe and represents 3rd place worldwide. With 1.4. million vehicles, ALD Automotive expects to conquer the market even more.
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“In a growing com-plexity of the mobility sector, digital solutions can help us to explain things...”
Do you think digital helps connecting your customers with your business? How?It can create additional touchpoints with the customer and can, although this sounds strange, improve communi-cation. By 2025 75% of the active popu-lation will be millenialls, the connected generation. We need to adapt our ways to communicate with them. Is digital helping ALD in internal management? To improve sales, for example?In a growing complexity of the mobility sector, digital solutions can help us to explain things, to give appropriate advices and identify the right solutions. Your digital integration is really strong among your service. Do you think digital businesses are now more important than ever? Why?Yes, i think digital is important to upgrade every business. It can help us connect with customers and know their opinion in what we have to change or not. Even for us, ALD Automotive, is easier and faster to explain our service with digital help. Digital business is also becoming more complex, what is making it difficult to insource, certainly for smaller companies. The customer behavior and society behavior has changed immensely. Technology has evolved, digital is now a part of everybody’s life and cars are more autonomous each day. Do you think artificial intelligence will evolve so rapidly and consistently that services like ALD would be no longer needed? ALD will change mobility. Transitioning to a fully autonomous world will take some time as it’s not always clear what infrastructure will be needed to facil-itate this evolution. A big part of our business is the funding, this will still be
needed on autonomous cars and we’ll do everything to be part of it. Auton-omous cars will impact the operating services but there is a big potential for new ones. The use of electric cars on your fleet management was your need or your cus-tomers demand? Is it more requested? It’s the customer who decides which car (s)he’ll take, we advice him/her on the needs In Luxembourg you have a bike’s and scooter’s leasing service launched this year. Is this service contrasting with ald automotive main focus “using telemat-
ics to offer a better experience to the driver”? Our purpose is to give the right trans-port mean at the right time at the right moment. The bike is part of the mobility ecosystem and contributes to a great customer experience. What kind of digital innovations is ALD doing internally? Is ALD considering integrate Virtual reality?
I n order to analyse customer needs we build together with other ALD entities of the group a fully digital
Mobility experience integrating serious gaming and virtual reality.
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ALD Automotive is present in 43 countries around the world. Por-
tugal is one of them. Repre-senting the market leader in their core business, ALD Au-tomotive Portugal is the only company in the portuguese market offering car sharing services. According to Patricia sanches, Marketing and communications manager of ALD Automotive Portugal, the technological and digital advances ALD has to offer doesn’t see car sharing itself as a threat. “Our service, ALD Sharing, is a solution that allows companies to have vehicles for corporate sharing among their employees, monitoring and optimizing travel costs, such as specific mobility needs, taxis, short-term rentals and mileage costs, providing transport on a professional and even personal need. The digital investment and development has been ALD Automotive Modus Operandis. The fleet car company understands the growing need of interact and clear their customers with more informations about their services and offers. ALD Automotive is continu-ously searching more ways
to please their clients and also to understand its con-sumers’ behavior “the great momentum of the digital era in which we live, with fleet managers seeking more and more information online, which enabling them to have knowledge about their fleet and to allow an on-the-spot consultation or decision, in particular through their smartphone”, explained.ALD Automotive is fighting against the normal and con-sensual strategies to engage and attract their normal and potencial clients. Their digital platforms such as ALD Mo-bile, ALD net and soon MY-ALD portal “that will allow a greater interaction with both sides: the Fleet Manager and the driver”., enable people to have proximity to the brand in an interactive and innova-tive way. Another technique used by ALD Automotive to engage their audience is gamification. “ALD Automotive offers an eco-driving app, ALD ecodrive, to analyze drivers’ behavior in real time and has recently been updated to include a simple gamification strategy, using mechanics and game dynamics to captivate drivers.
ALD Automotive Portugal
“Our drivers, improve their learning and motivate environmental actions
and behaviors”. Their concern about the environment issues is transversal to the whole business. The use of electric cars is also a concern that ALD Portugal cannot be indifferent. “ we believe that electric vehicles had to be part of the future of the sector, but of course, also conditioned by the awak-ening of this need in the market. Combining these two conditions with the strong environmental concern that characterizes us, ALD Auto-
motive Portugal started the development of its Renting product for electric vehicles”. In the future, ALD Automo-tive Portugal identifies the total online selling process as a unique and effective innovation for the sector. “We think that the digital path in the automotive market will go through the process of selling totally online. In the specific case of Renting, the construction of a customized proposal, and the consequent completion of the contract, all online, will be the biggest digital step in the market.
ALD Automotive
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Virtual Reality is the next step to connect customers and prod-
ucts. iPhone x have done it in a partnership with Sweden IKEA, where the customer can chose ikea products and put them in their own living room through their phone. The American Ford is now testing and developing a vir-tual and augmented reality by creating virtual holograms for the virtual reality experience. The goal is to allow custom-ers and potential clients to try their cars, without leaving their homes. “It is easy to imagine that someone who wants to buy an SUV could experience taking that car for a test drive over desert
dunes without leaving the comfort of their home,” said Jeffrey Nowak, global digital experience chief, Ford Motor Company. According to Sheryl Con-nely, Ford global trend and futuring manager, “Products and services are adapting to accommodate a ‘sampling society’ that prioritizes trying over buying.” Ford have already imple-menting virtual reality in their internal production process through designers. For the all-new Ford Fiesta, designers were able to expe-rience and confirm location of vehicle controls, dashboard layout and seating positions.
Real cars for vir-tual life?
Toyota’s ‘Game of Life’
When Toyota launched its new Toyota Prius C hyrid
in 2012, its goal was based on millennia and generation Y. According to the Japanese brand, “the Prius c campaign recognizes the fact that buy-ing a car is a great decision as well a new experience for many in this demographic group, “said Bill Fay, vice president of marketing group, Toyota.” We wanted to give our customers something fun and engaging but familiar, they could identify with introducing a vehicle to help them navigating this exciting new chapter in their lives. “
Inspired by the first board game of the popular Amer-ican “The Game of Life,” Toyota could take a different and creative approach to its customers. The board game simulates the life of college players for retirement. Toyota’s goal in this board game is to incor-porate another great decision into everyone’s life: choosing and buying a car. “The Prius c campaign recognizes the fact that buying a car is a great decision as well as a new experience for many in this demographic,” said Bill Fay, group vice president, market-ing, Toyota.
Gamification
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Aviva is the UK’s largest insurance company with more than 30 million customers. Avi-
va provides insurance, savings and investment products. It also covers life insurance, general insurance and asset management businesses.
Aviva launched a gamification strategy to its consumers promoting obviously its brand but also safe and conscientious driving habits. The ‘Aviva drive’ app is available for every avi-va client and it’s free. How does it work? The user, once he completed 200 miles, the app
will score his driving skills, out of 10, through cornering, braking and acceleration. Those who score more than 7.1 save an average of 150€ in Aviva car insurance. With ‘Aviva drive’ app you can view your jour-ney driving progress through a built-in map function. The app will also record your whole journey, present you with badges and will engage you to fight for a leaderboard position for the best drivers. All of these features can be shared on facebook and twitter.
Aviva is an insurance company which uses gamification to engage custom-ers. They can win prizes or have a discount on their insurance plan.
Play to win!
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INSI
DE V
IEW
: Rac
ing C
ars
ROMAIN DUMAS IS GOING TO RUN FOR WOLKSWAGEN IN 2018, FOR PIKES PEAK INTERNATIONAL. KNOWN FOR ENDURANCE RACING, THE FRENCH AUTO DRIVER SHARES HIS POINT OF VIEW ABOUT DIGITAL IN MOTORSPORTS.
It was in the 90’s when the big digital revolution in automotive sports started.
First we had the radio as a communica-tion strategy between the pilot and the engineers. It was revolutionary step for the industry. Then, a few years ago, the computers starting to do all the work. Within the true insight of professional auto driver, Romain Dumas, we’ll take you on a ride through motorsports industry. With 20 years of experience, Romain Dumas is now starting a new generation of drivers. Starting with Karting, at 1992, this French pilot has developed his skills in other types of racing tracks. He run for
24 hours lemans, 12 hours of Sebring, in 2016 he won FIA Words Endurance cham-pionship and this year he won Pikes Peak International. Known for endurance races, that could long 24 hours, Romain Dumas is now fo-cused on electric cars. Next July 2018, he will run for Pikes Peak International Hill climb, the first hybrid competition where he will run with a wolkswagen hybrid car.Sponsored by Audi, Porsche and, in 2018, by Volkswagen, Dumas has also being a test driver. According to his experience, the projection and building racing cars process have changed a lot.
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Inside View
Racing CarsTechnology is now disrupting this sports’ industry by being
able to, with a lot less human resources, make the same or even better things. “Before, the process was all human. The engineers built a car, with specific features according the goal, (more speed, less weight, specific suspensions),and then I would test them. Now, the process is different. With digital help, engineers project the car in a platform and just then the car is built.”, explained Dumas. The technological revolution has started with telematics. This field is responsible for developing technology able to make communications easier inside a car to the exterior. “I’ve been through two types of technological revolutions. One, 15 years ago, was the telematics through radios, and now, the second one, is the digital and electric part. I cannot start my car with-out being plugged in to a computer”, claim.In one hand, brands like Nvidea are connected to this project to develop and be ahead in technology racing cars technology; Porsche is involved to put some of this technology in their product cars. The digital revolution is changing the concept of motorsport process industry. “Even the way of finding new drivers changed a lot”. Since a few years, drivers driving tests are made virtually. They don’t test and show their driving skills on a track, but in a digital virtual reality simulator. “The drivers are now selected with a simulator. If they make it they join the team”.
“The digital presence in motorsports is more than obvious”.
The digital presence in motorsports is more than obvious. The process, the engagement, the team management and
even the competitions organization are completely established by digital platforms. The audience presence has been decreas-ing year after year. In F1, for example, there is no more noise in races. The cars were completely changed to be silenced. At lest not that particular sound F1 has familiarized us. “Digital has definitely helped drivers improved their score in their races. There are so many data given by digital that can help us prepare to a race. It’s unbelievable”, confess Dumas. The fans are now confortable in their homes watching the races through their devices in real time transmissions. “People are starting to stay at home because the tickets are not exactly cheap and obviously because of technology improvements by providing them new types of experience. They can stay comfortably ate home watching the race through their device, gadget or plasma TV screen”. UK pay-TV F1 broadcaster Sky claimed that while 1.7 million viewers watched last year’s final race, “online video views surpassed 12 million, and on-demand downloads were over 700,000”. In F1, for example, the audience has been decreasing since 2008. The quitter engines, ticket prices, and lack of technological variety are the main reasons people are loosing interest. The challenge is to change the game and develop a new inter-est in motorsport. Maybe Roborace can be the answer.
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Announced in 2015, the partnership between British start-up and Formula E is making
efforts to bring it to the market in the next years. The new project was made with 5 lidar sensors, 2 radar sensors, 18 ultrasonic sensors, 2 optical speed sensors, 6 AI cameras and satellite posi-tioning information to know where the car is and navigate its route. With Nvidia’s Drive Px2, the self-driving electric car can predict its behavior when he is approaching some obstacle. It can detect what is around it and in front of it. Roborace, during its testing races, can complete the lap in about 1 minute and 40 seconds. That’s less than 30 seconds off the pace that the Formu-la E drivers set during their race. According to roborace CEO, driver Lucas di Grassi, “The true purpose of roborace is not to replace motorsport it’s to go behond where motorsport can go.”
The goal is to create an independent and au-tonomous race competition with self-driving cars. The motorsports will continue to have the same structure and purpose but with one more race variant, where roborace will be included. ”The future will be electrical and autonomous and motorsport cannot be fully electric and autono-mous. Either because is too extreme or because it doesn’t suit the spirit of motorsport”, explained. To achieve their goal, roborace will “Invite key people from the industry, manufacturers, forward thinking drivers to understand how we can imple-ment road-relevant autonomous technology” , said Grassi. Roborace was thinking about being present in 2017/2018 season but there is going to take a while until updates and changes for the best elec-trical self-driving car performance be available.
A show car of the Robocar on display at the 2017 Berlin ePrix.
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Fréderic Stiernon“As a driver you want to be free and be able to take fuel in
various networks”
Carpay-diem is a digital platform that allows customers to refuel their car through a device or a
connected vehicle. Frédéric Stiernon, CEO and Founder of CarPay-Diem explains CarPay-Diem business model in an interview for Digital Business Entrepreneur. . How Car-pay diem was born? After working in several idustries it was time to work by my own and to develp my own business. I wanted to find business where the user experience could be drastically improved and
where transactions are recurrent. The fuel industry was the place to launch something. It took about 9 months to analyze and understand the entire ecosystem and to find a business model that would suit to this very particular world. In May 2016, I incorporated KWALYO S.A. and started to develop CarPay-Di-em together with IT partners (Nowina, SimpliCIT and mi8). Today, CarPay-Di-em is expanding in Belgium, France and UK. We’ll be present in Germany during first quarter of 2018.
Founded by Fréderic Stiernon, Carpay-Diem allies the best of two worlds: fuel industry and electronic payments systems. Available in France, UK and Belgium, in 2018 the platform will add Germany to its strategy.
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“In a growing com-plexity of the mobility sector, digital solutions can help us to explain things...”
How does it works? CarPay-Diem allows any mobile app or connected car to connect
with any fuel pump and to manage the payement without leaving the car. The user experience is just great. When the driver stops at the pump, his display of his connected car automatically switch-es on and asks him to select a pump. When he places the nozzle back on the pump, he instantly receives the receipt on his device. CarPay-Diem has man-aged the payment and has also send a commercial offer to the driver to make him buy something at the gas station. What’s the need of having a service for refuelling your car?In a growing complexity of the mobility sector, digital solutions can help us to explain things, to give appropriate advices and identify the right solutions. Your digital integration is really strong among your service. Do you think digital businesses are now more important than ever? Why?Drivers are fully captive regarding fuel. When the level of fuel is too low, they have to go to the fuel station and usu-ally they have to wait before being able to pay. Different studies in Europe and in the USA confirmed that drivers want a better and faster user experience. The problem is that fuel retailers also make money out of the stuffs bought in their shops, so they want to drivers enter in their boutiques. As a driver you want to be free and be able to take fuel in various networks without being obliged to download a specific app per network.What about electric vehicles (EV)? How can you add them in your strategy? Electric cars is part of our roadmap. We’ll have some connections with EV different charging poles in the next months. Electric vehicle represents less than 1% of the total cars currently on the roads and the cost of a “battery
refill” is much lower than the cost of a fuel refill so we don’t expect that this will generate revenue in short term but we must be present in that field as well. Does your experience with digital wallets helped you build CarPay-Diem payment system? Yes! When we launched FLASHiZ early in 2012, (mobile payment company Fréderic launched), we made lots of mistakes in terms of market positioning, product pricing, corporate growth strat-egy, investor management and so on. It is easy to say it now after it is closed. It took me several months to understand
where we were wrong and why we failed with FLASHiZ.Don’t get me wrong, I don’t say that this was a negative experience at all. It was a great adventure with very enthusiastic people and a great solution. The truth is that the solution didn’t answer to a real problem. Did you ever worked with any fuel company or have a fuel business back-ground? Yes, during the FLASHiZ period I partic-ipate to a fuel mobile payment project covering UK and Belgium. It was finally
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never launched in production but it al-lowed me to understand the complexity of the fuel industry. Do you think automotive is an industry that has much to more to explore? Automotive is probably the industry that is changing more rapidly. Carmak-ers and OEMs are working in projects that will completely change the way we move in cities and elsewhere. It is all about new mobility, automotive service marketplaces, connected cars, autono-mous cars, multi-modal solutions etc The future is bright and it isn’t too far from us. Do you agree with those who claime that this era is the end of automotive? Not at all. There will be drastic changes in the way we use our cars, or others cars. In cities, people will less and less own their car but they will share it or rent it on the spot. In rural regions, cars will remain the most appropriate solu-tion to move from one point to another.Cars will evolve and will consume less and less fuel. There will be more elec-tric cars over the time but it will take many years to completely change the way we move today. What were your difficulties imple-menting such an innoative business as CarPay-Diem? We faced several difficulties. The first one was the understanding on the relationship existing between the par-ticipants of the fuel ecosystem and the role they play in that game. Then, we had to design and develop a technical platform able to cope with very old ma-terial (more than 20 years) and a new one from various brands and countries. Finally, we had to convince the « Fuel Dinosaures » that CarPay-Diem is the future of their business. It was very difficult for them to understand and to accept that (and still today, some of the big players don’t accept it) but after several months, several fuel retailers from different countries have started to integrate CarPay-Diem and will commu-nicate in due time about the possibility to take fuel in their fuel station thanks to a mobile phone or a connected car. They will lead the change in their industry and will probably see a pos-itive market share evolution because millions of drivers will arrive in their stations thanks to CarPay-Diem and
without the need for them to spend money in marketing campaigns. What about artificial intelligence? Have you developed or are thinking about developing an artificial intelligence mechanism? Yes. AI is part of what we’ll implement in future releases of CarPay-Diem. We’ll use AI to make sure that the commer-cial offer presented to the driver will be the best one based on all the data we own (context, weather, shop, product in the shop, driver profile time of the day, social media etc). CarPay-Diem is between millions of driver and fuel stations, this means that we’ll have tons of data to feed an AI engine. Present-ing the best offer to the drivers will allow the fuel stations to increase their revenues.
“In a growing com-plexity of the mobility sector, digital solutions can help us to explain things...”
CarPay-Diem won 2017 runner-up Smart Mobility Start-Up of the Year Award, this month at Fleet Europe Awards 2017.
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Ford of Germany and Deutsche Bahn Connect GmbH, a subsidiary of Deutsche Bahn AG are now collaborating in mobility services with bike sharing. This year, there will be 3,200 FordPass bicycles available, in Germany. Ford of Germany becomes the first car maker to help deliver a bike sharing service in Europe. Its process is really simple. The user will be able to download FordPass app to register for call a bike, find one near by and then pay online.
“The use of bikes for getting around in our cities and the trend towards sharing will gain increasingly in importance in the years to come. With the new service to be offered in Düsseldorf and Cologne, we are extending the public transport services we provide for our customers with an extremely environmentally friendly mode of transport ,” said Sylvia Lier, chair, Board of Management, Deutsche Bahn Connect .
Ford and Deutsche Bahn Connect have since 2013 collaborated on a car sharing service, and in August this year, Ford announced 100,000 free one-year Call a Bike memberships for its customers.
Tips & Buzz
Bike SharingBike Sharing is now available in Germany. The new mobility trend was developed by Ford and Deutsche Bahn Connect GmbH
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Tips & Buzz
Trendy movesADAS? Who/What is this?
A dvanced driver-assistance systems (ADAS), used to control vehicles by generating sound and visual signs to warn the
drivers about dangers on the road, is now more used than ever and is going to be what everybody is talking about before the phenomenon self-driving cars takes place. ADAS is responsible for generating a warning signal when there is a risk of colision to vehicle ahead by calculating dis-tance and relative speed. It also can generate an audible signal in the vehicle departs from the lane while driving above the set speed value. Usually with a camera, raddar and ultrasound equipment ADAS technology is being developed and upgraded to the new-est cars. With Blind spot monitoring, intersection assistance, auto-parking, adaptive cruise control, trafic sign recognition, night vision, driver monitoring, drowsiness detection, automatic breaking system, forward colision warning, collision detective systems and adaptive high beams, ADAS is the inception of self-driving cars. BMW, Mercedes-Benz, Cadillac, Tesla and Volvo are the brands with the most innovative and upgraded ADAS system in the market.
T he future is going to be completley autonomous self-driv-ing cars but, for now, and the next years, until 2020 (pre-
dictions for self-driving cars be in the market), ADAS will be the acronyms everybody wants to learn about.
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Tesla is one of the most recognized names in the automotive industry around the world. Elon Musk, CEO of Tesla Motors, has build
an ecological and environment-friendly brand for car lovers. Although the automotive industry is not the only business of Tesla Motors, it is because of that Tesla has achieved the market leadership, in 2003. Tesla is a statement for environment concerns and the world’s well being. It is not just a brand, it is a lifestyle. According to Musk believes, the unprofitable, (so far), car brand has conquer a niche where its community is established and share the same ideals .Destination Charging is an example of how to gather Tesla and these chosen businesses’ target. “Destination charging” allows Tesla owners to charge their cars in about 100 specific hotels, restaurants and resorts, spread all over the world.
The goals is to provide to local businesses a charger for electric cars without spending a dime. Tesla will assure all the costs. The only thing busi-ness owners need to do is to accept Tesla terms and conditions. Once again, Tesla is not interested in making money. These partnerships between Tesla and these facilities make the charging process easier and quicker for those who travel long miles to work or just for vacations. These electric stations can offer twice the power a normal electric charging station can do. “By offering convenient destination charging services to Model S owners, these hotels and resorts are replicating the convenience our owners have become accustomed to at home,” said Tesla spokesperson Alexis Georgeson. The idea is to build even more electric charges across United States.
Destination Charging by Tesla Motors
Tips & Buzz
Tesla Motors! The electric cars company has protocols with restau-rants, hotels and resorts to offer to their customers§
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Tips & Buzz
Ionity Ionity is a “network of reliable and powerful charging stations along major routes across Europe.”
Ionity is a project of charging electric cars stations that is forms by BMW group, Daimler
AG, Ford Motor Company and the Volkswagen Group with Audi and Porsche.
This company offers, through Europe, “relia-ble and powerful charging stations along
major routes across Europe”. The stations have a capacity up to 350kW. By 2020, Ionity wants to implement about 400 fast charging stations in Europe. There are already 20 charging stations build, started in 2017. This year, will be launched in the major roads of Germany, Norway and Austria, at intervals of 120 km,
through partnerships with “Tank & Rast”, “Cir-cle K” and “OMV”.
These charging stations are Multi-brand compatibility with current and future gen-
erations of electric vehicles through Combined Charging System. “The first pan-European HPC network plays an essential role in establishing a market for electric vehicles. IONITY will de-liver our common goal of providing custom-ers with fast charging and digital payment capability, to facilitate long-distance travel,” said Hajesch, the leading joint venture chief executive officer.
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This tiny device can be adapted and used to detect guns incorporated in a 3D cape (plastic is not detected by
average gun detectors), control your vital signs inside a car, or even help to catch a criminal through his sweat and movement.In automotive, this Neteera technology can control your vital signals when you are driving or when you are just being drive.Neteera technology can help detect drivers’ physical crisis, fatigue or stress as well as the occupants’ well-being. It also alerts for potential rescue services in case a passenger should need assistance during their ride.
Start to Shake Things Up!Neteera, Ridecell and Veniam. The three
innovative businesses in automotive
Veniam is a mobile and data solutions to mobility. Founded aims that connected vehicles can gather Terrabytes of data for smart and safe cities. The goal of Veniam is to build a total connected city using vehicles as a wi-fi hot spot that will allow user communication, without barriers. The IOT technology will turn data share process easier and will avoid some breaks that nature or even human behavior can cause.
StartUp!
R idecell is a mobility platform, founded in 2009, for leading automakers and transit providers. With a
car and ride sharing service, multiservice sharing and autonomous operations, the San Francisco based com-pany platform integrates “end-to-end automation covers onboarding new riders, checking IDs, dynamic pricing, driver-rider matching, ride scheduling, payment processing, demand-supply balancing, personalized settings, and even referral programs and promotions.”
The Digital Business Entrepreneur founder claims that digital can help people to con-nect with vehicles in a personalized way.
In automotive, there is a mith that technology and digital platforms are trying to re-place human workers and human skills through innovative technologies. That is not true. Digital is helping us achieve what in other way we can’t. It brings data to improve human skills, takes meticulously and speed to some procidures.
With 7.2 billion gadgets and more mobile phones than people, the world has never been this connected. By 2020, there will be more than 28.1 billion connected devices. The automotive industry should adapt to the cutomers demands and social needs. Connected cars were the first step, and now ADAS, (Advanced driver-assistance systems), is raising the bar to develop the most precise, helpful and technologically advanced vehicle.
Brands are re-inventing themselves to connect with these digital changes. Tesla is more awake than ever and electric cars are making their path. Cities are way more smart each and every day and it will make the big entrance for autonomous cars in a near future.
D avid Iachetta is a Belgian entrepre-
neur with 17 years of proven track record in digital business.
“I believe digital can help everyone doing their job better. In sports there are no exceptions. Automotive sports, for exam-ple, have been introducing digital platforms and virtual reality to complement their human skills”.
