http://www.forthebridemag.com/sweepstakes.asp

WEB-based DMEasy to test, and adjust mid-stream

Relatively low-cost, especially CPR

Direct can lead to viral

Wide reach

Consumer convenience

Consumer interaction

Lots of competition

Consumers feel overwhelmed

Easy backlash

Unregulated

Lack of control

Privacy concerns

Need technical expertise / support

DM websitescampaign specific

unique domain name

subscribe, sign up, pass on, buy

step 2 or even 3 in a DM campaign

VITAL Aspects of a DM Website?VITAL Aspects of a DM Website?The product

The offer

Call to action

The terms

Appeal(but which one?)

http://www.itsnopicnic.tv/

email

campaign specific

timing is key!

click, pass on, buy

step 1 usually

offer

product

search

ppc (listings + banners)

maps

Heat map reporting demonstrates areas of high visual concentration on web pages.

SocialTwitterYouTubeFacebookFoursquareKlout / Peer Index, etc.Groupon

http://youtu.be/e91c0mWP960

http://youtu.be/YekTIVcXf60

http://youtu.be/5Smi3TuY5Lg