Digital Drivers

1

How digital technology is transforming our world

Digital Disruption

SAP Digital Report 2016

2

The Journey to Digital

Transformation

Whatrsquos driving this enormous shift and how can companies be prepared to take advantage of the vast opportunities that this progression will present Also how will businesses prepare for the inevitable risks that come along with change of this magnitude We hope you will find some of those answers in this eBook

This report is a unique opportunity to learn about digital transformation from some of the top companies in the technology and consulting industries today It is produced by SAP and includes a compilation of some of the latest thought-leadership perspectives from a variety of industry-leading SAP partners such as Accenture Capgemini Cisco Deloitte EY Hewlett Packard Enterprise IBM Intel PwC T-Systems and Wipro This eBook is aimed at helping business leaders navigate their organizations through this technical shift in order to become leading digital enterprises

Therersquos no doubt the business world is rapidly

changing It is racing at breakneck speed toward

a digital economy in all sectors ndash not just high-

tech Several technology and business drivers are

propelling this evolution and the massive digital

gtlt+8=09lt7+gt398gt2+gt3=-ltlt8gt6C8ltA+CA366+H-gtbusinesses and consumers right across the globe in

multiple sectors and in everyday life

Digital transformation is the use of new

digital technologies to enable major business

improvements such as enhancing customer

experience streamlining operations or creating

new business models

Big amp Fast Data The Rise of Insight-Driven Business Capgemini

3

Digital FoundationsThe underlying framework enabling digital technology to advance at its current rate This framework includes Hyperconnectivity and Cloud Computing

Digital DriversThe technology factors driving the exponential growth in digital computing These include Data and Analytics The Internet of Things (IoT) and Cyber Security

Business DriversThe areas of business directing this digital shift and the market and competitive forces that traditional businesses are facing in the digitally connected world These include the areas of Customer Engagement Business Innovation Internal Process Changes IT Transformation and Digital Ecosystems

Becoming a Digital EnterpriseHow to transform your business for success in the new digital economy

1

2

3

4

In compiling this report several megatrends emerged that are playing key roles in enabling this major digital shift across the enterprise landscape These megatrends include the following categories

The Megatrends Driving

Our Digital World

4

Digital FoundationsEnabling Digital Transformation

Digital Foundations are the underlying technology

factors enabling digital transformation to progress at

its current rate

This fundamental digital framework includes

1 Hyperconnectivity

2 Cloud Computing

Companies are currently only scratching the surface when it comes to realizing the full potential of the networked economy As digital ecosystems develop and the Internet of Things drives the need for more interconnectedness businesses in every sector are moving toward hyperconnectivity where everything and everyone is digitally connected

Expansion of the already hyperconnected world is possible because of cloud computing Hyperconnectivity enabled by cloud computing is rapidly accelerating business and product expansion into previously unknown ndash and some still to be discovered ndash areas and capacities

This fundamental technology framework is a key factor allowing businesses gt9lt+63Dgt29==3363gt3=+8gtlt8Fgt=90313gt+6gtlt+8=09lt7+gt398+-lt9==the entire enterprise

ldquoThe technology is available the possibilities are

endless but the adoption is just at the beginningrdquo

Bob Parker IDC Research on SAP Radio Hyperconnectivity Reinventing the World Economy

5

The GDP related to the Internet is worth

over $4 trillion US 35x more than the oil

and gas industry SAPDigitalReportShare This

HyperconnectivityEveryone has access to everything

Hyperconnectivity describes the rapid growth of interconnectedness between people objects and technology People have access to more data and information than ever before and they have the ability to develop and maintain more social and business connections across the globe than at any other time in history

The Evolution of Hyperconnectivity

Hyperconnectivity has come about thanks to three phases of technological advancement

1 The Internet enables all computers to connect on a single platform Without the Internet we wouldnrsquot be digitally connected

2 Mobile Technology continues to grow exponentially which accelerates hyperconnectivity worldwide

3 The Internet of Things is the next wave of advancement and will take interconnectedness to an unprecedented level

The Economist Intelligence Unit Hyperconnected Organisations

Learn how the issues and opportunities of

2Clt-988-gt33gtC+H-gtgt2-9897C38gt23=video from the Economist Intelligence Unit

Economic Impact of Hyperconnectivity

With mobile technology at an all-time high and the Internet of Things on the upsurge the economic impact of hyperconnectivity on gross domestic product (GDP) is rising A recent study using data from the World Economic Forum and other sources concluded that in the G20 countries the GDP related to the Internet or digital activity is worth approximately $42 trillion US roughly 35 times more than what the oil

Economist Intelligence Unit The Economic Impact of Hyperconnectivity

6

and gas industry generates Growth is at about 8 in developed countries growth in developing countries is escalating even faster at roughly 18Economist Intelligence Unit The Economic Impact of Hyperconnectivity

$28Fgt=90Clt-988-gt977lt-

For business hyperconnectivity means quicker easier global connections and innovation throughout the entire business ecosystem in todayrsquos networked economy

Businesses that successfully incorporate hyperconnectivity into their strategy are more likely to experience the following results

bull 9lt H-gt3 -966+9lt+gt398 +-lt9== 33=398=M 191lt+23=M +8business networks including suppliers and customers

bull New data-driven organizational approaches

bull Accelerated business processes

Clt-988-gt33gtC]97381gt9+88=gtltC+lt)9

If you think your industry hasnrsquot been touched by hyperconnectivity ndash think again While some industries such as retail publishing travel music and media have completely transformed with the digital shift +6lt+CM7+8C 38=gtlt3=A366 6356C8lt19=3183F-+8gt-2+81= 38 gt2coming years because of the hyperconnected economy

8=gtlt3==-2+=F8+8-M-98=7lt199=M+89gt2lt=lt3=5-97381irrelevant if they donrsquot take action and start capitalizing on technology advancements including analyzing and acting on the valuable data that they most likely already possess Hyperconnectivity allows many industries to expand beyond their traditional boundaries ndash and increases competition from entirely new quarters

313gt+6+ltA383=7N+gt381gt9Clt-988-gt33gtC

313gt+6 +ltA383=7 2+= 8 F8 += gt2 lt+ 38 A23-2 gt-289691Cand society are evolving faster than businesses can naturally adapt In light of this itrsquos promising that a global survey of 561 executives by The Economist Intelligence Unit revealed that

bull Eight out of ten respondents believe hyperconnectivity has been 8F-3+609ltgt23lt9lt1+83D+gt398

bull 69 of business leaders believe their companies are adapting well to hyperconnectivity

bull 47 say business processes have accelerated as a result

bull 45 say collaboration both within and between divisions has improved because of hyperconnectivity

bull Only one-third say it presents more threats than opportunities

More than a technological trend

hyperconnectivity is a cultural condition to which

businesses must adapt SAPDigitalReportShare This

Todayrsquos businesses operate in a digital

world ndash one thatrsquos faster and more volatile

than ever before Accenture How high velocity enterprises are changing the game

The Hyperconnected Economy The Economist Intelligence Unit

7

8gt2G3=3Mǖ90=38== 6+lt==+C gt2C2+Blt38-notable competitive pressure from digital products launched by established companies in their industry Despite this growing competitive pressure only 19 believe they will need to radically restructure their business in response to growing hyperconnectivity

313gt+63=ltgt9lt=+ltF8381gt2=38==+8=-+

Those companies that are willing to radically transform and disrupt their 38=gtlt3=+lt=381==gt+8gt3+68Fgt=L3=ltgt3gt-289691C63538[memory computing and digital accelerators like social mobile analytics and cloud computing can create faster smarter more agile and better connected enterprises

Companies that are quick to adopt digital technology and become disruptors in their industry are reaping rewards such as

bull 3183F-+8gt6Clt--9=gt=

bull Quicker time to market

bull Increased customer satisfaction

bull Competitive advantage

Learn how to become a high velocity enterprise

in the Accenture video Architecting the High

Velocity Enterprise

8

Clt-988-gt33gtCNBgtgt=

If your company is lagging behind the digital disruptors in your industry itrsquos time to catch up ndash while you still can Accenture outlines what companies should do to become a hyperconnected high velocity enterprise

bull Ensure your company has solid Enterprise Resource Planning (ERP) =C=gt7=386+-gt97+8+1+8+gt97+gt+-5[9I-08-gt398=

bull Incorporate advanced technologies such as in-memory computing cloud computing and Big Data

bull Extend your digital capabilities with social media mobility and analytics

bull Collaborate with business partners for process and product innovation

bull lt+gt8A38=gtltC[=-3F-=96gt398=

Learn more in the Accenture report

How high velocity enterprises are

changing the gameHow high velocity enterprises are changing the game Powered by a new role for their enterprise systems

The (Hyper) Connected CarSAP and BMW show you whatrsquos possible with connectivity

and the cloud

An Age-Old Industry Uses New-Age TechnologySee how farming is being transformed by hyperconnectivity

Making Digital Real With Hyperconnectivity

9

Cloud Computing Connecting in the Cloud

Cloud computing enables the growth of hyperconnectivity by allowing GB36M=-+6+6-988-gt398=gt976gt36+63-+gt398=L

2+gt3=c$269dT

+ltgt8lt =+lt-2 F8= -69 -97gt381 += + =gtC6 90 -97gt381 38which scalable and elastic IT-enabled capabilities are delivered as a service using Internet technologies1376CgtM3gtb=+GB36A+C09lt=38===to access the technology they need when they need it without having to own and maintain their own servers and other hardware1SCN Blog A Brief History of Cloud Computing Source Gartner

69$-289691C+8lt3-=N$2lt+gt+63Dlt=

Cloud technology is a great equalizer for organizations whether a company is a huge enterprise or a small start-up Companies of any size can now access technologies that may have been previously unattainable such as advanced predictive analytics and jumpstart their ability to disrupt the =gt+gt=9+8lt+3-+66C+H-gtgt2-97gt3gt36+8=-+L

Cloud has the power to fundamentally shift

competitive landscapes by providing a new

platform for creating and delivering business valueIBM The Power of Cloud

9Agt2699lt5=

Deployment models are how cloud infrastructure is supplied to customers There are basically four types

1 Private Cloud This is when the cloud infrastructure is supplied to a single tenant (organization) with multiple end-users It may exist on- 9lt9H[=3gt+87+C7+8+1C+gt23lt[+ltgtC89lt

2 Community CloudN76gt3[gt8+8gt =96gt398 09lt + 1lt9 9lt =-3F-community (industry) that has shared software andor platform use

3 Public Cloud Provisioned for open use by anyone or any organization

4 Hybrid Cloud When the cloud infrastructure is a combination of two or more distinct cloud models

Service ModelsF8gt2gtC90-++363gt3=lt93gt9gt28[=ltMand how they are delivered These generally include three types

1 Software-as-a-Service (SaaS) Users can access the providerrsquos applications which run in a cloud-based infrastructure

64 of SMBs already use cloud-based

software and 88 expect to in the next 2-3

years SAPDigitalReportShare This

Forbescom Roundup of Cloud Computing Forecasts and Market Estimates Q3 Update

2015 Source The small business revolution trends in SMB cloud adoption

10

2 Platform-as-a-Service (PaaS) Gives consumers the ability to deploy applications onto the cloud infrastructure using programming languages services and tools supported by the provider but the customer does not own manage or control the underlying infrastructure

3 Infrastructure-as-a-Service (IaaS) Provides the capability for the consumer to provision access to fundamental computing resources within a cloud-based infrastructure Many companies choose IaaS to maintain control of their overall infrastructure and automatically deploy servers processing networking and storage capabilities 691N2+gt3=gt2F83gt39890+69T

2C9gtgt269T

The cloud is changing the structure of the enterprise software market Individual companies are looking to partner with the strongest cloud providers to secure their long-term growth potential With cloud solutions companies arenrsquot bound by the limitations of traditional systems so growth and scalability are limitless for any size or type of business This is enabling companies to innovate faster increase revenue and adopt new technology quicker and easier

There are some key areas where adopting cloud technologies can reveal -6+lt8Fgt=N

1 Optimizing servers With the cloud you only select and pay for the capacity you need when you need it which can reduce corporate costs

2 Dynamic scalability The ability to scale up or down quickly is a big F8+8-3+6+8-97gt3gt3++8gt+109lt7+8C-97+83=

3 Shorter implementation time Traditional business implementations or IT requests could take weeks or months That can be reduced to minutes or even real-time responses with the cloud

4 Maintenance and reliability Traditional maintenance and regular updates can be a time consuming and expensive process These areas are taken care of automatically in the cloud

5 Financial upside Cloud service economies of scale can reduce 9lt+gt398+6 -9=gt= +8 =3183F-+8gt6C lt- -+3gt+6 B83gtlt=by eliminating the need for large capital expenditures in servers hardware backup systems and disaster recovery functions not to mention the space required for on-site servers and even additional expenses such as power and cooling systems needed for on-premise data servers SAP Digitalist How to Assess Your Cloud Migration Opportunities

Globally cloud apps will account for

90 of total mobile data traffic by 2019

SAPDigitalReport Share This Forbescom Roundup of Cloud Computing Forecasts and Market Estimates Q3 Update 2015

9lt-N3=-9amp3=+6gtA9lt53818BN69+6936+gt+$lt+I-9lt-+=gt+gtM]L

By 2018 at least half of IT spending will

be cloud based SAPDigitalReport Share ThisIDC FutureScape Worldwide IT Industry 2016 Predictions

11

8Fgt=+83=5=906997gt381

As with any major business decision you need to consider both the 8Fgt=+8lt3=5=L973===gt9-98=3ltA3gt2-69-97gt38138-6N

Security and privacy Make sure your cloud provider understands and is able to reinforce your privacy security and compliance requirements You should also ask if end-to-end encryption is available

Data location and ownership In your mutual cloud agreement ensure you understand who owns the data and where it will be stored geographically

Disaster recovery Back up and disaster recovery capabilities +86+8=7=gtlt3F09lt=318381+8+1lt78gtA3gt2+8Ccloud provider

Long-term cloud partnership Understand that this will be a long-term partnership so ensure you select a stable reliable lt93lt+8=318+7gt+6+1lt78gtgt9+==7gt28Fgt=and risks involved

=gt398=09lt)99gt9gt269

If you are thinking about cloud adoption consider the following key =gt398=Flt=gtN

By 2018 over 50 of enterprises will create

andor partner with industry cloud platforms

to distribute their own innovations or source

othersrsquo solutionsIDC FutureScape Worldwide IT Industry 2016 Predictions

5Questions

Will a move to the cloud meet and improve your business needs If so specify how

Does the business need to meet any regulatory compliance or industry requirements that make cloud computing impractical or unsuitable

What are the cost implications

Do you have buy-in from your employees ndash particularly the IT department

Which business areas are most suitable for cloud migration and how should they be prioritized

1

2

3

4

5

SAP Digitalist How to Assess Your Cloud

Migration Opportunities

12

699gt398NBgtgt=

Once yoursquove answered these questions yoursquore ready to embark on your journey to the cloud

bull Determine what is core and non-core to your company

bull -3 30 gt2 =+7 3===A366 -9lt gt9 C9lt -97+8C F C+lt=from now (what is core now may change as the company evolves and GB36-69-++363gt3=-+8++gtgt9gt2+gtV

bull Re-evaluate your business model and identify what you need to maintain and control from a competitive standpoint and what you donrsquot

bull Evaluate business processes from top to bottom including applications and infrastructure

bull Take advantage of the lsquoSMACrsquo advanced technology forces Social Mobility Analytics and Cloud

bull Select a reliable scalable cloud model that has a pay-as-you-go (PAYG) model The Truth About Cloud Economics Harvard Business Review Wipro perspective

To learn more about the business

8Fgt=]+89gt8gt3+6lt3=5=ndash of cloud adoption read How

to Assess Your Cloud Migration

Opportunities

Making Digital Real With Cloud Computing

Accelerating Fan EngagementSee how the National

Hockey League (NHL)

is changing the game

for their fans with SAP

HANA Cloud

Transforming Tradition Learn how one of

the worldrsquos oldest

industries is using some

of the newest cloud-

based technology

Rapid Response to Disaster ReliefLearn how cloud-based

technology is helping

Plan International

coordinate disaster

response plans

13

Digital DriversTechnology is driving

digital transformation

Digital Drivers are the technological forces driving

digital transformation in the world today

Three technology forces are shaping the digital shift

1 Data and Analytics

2 The Internet of Things (IoT)

3 Cyber Security

The amount of data created every day is astounding The already vast amount of data at our fingertips is growing larger every minute thanks to the proliferation of connected sensors in products machines and monitors linked to the massive expansion of the Internet of Things (IoT) This is leading to some major challenges with cyber security as every new lsquosmartrsquo product or device connected through the Internet creates a new avenue for hackers to infiltrate the system and put your companyrsquos information at risk

These three elements of technological change are keeping business leaders on their toes as they navigate their companies through the digital obstacle course and strive to surpass their competitors

53 of executives expect to face

increased competition from start-ups

enabled by data SAPDigitalReportShare This

Big and Fast Data The Rise of Insight-driven Business Capgemini

14

Data and AnalyticsData is driving competitive business and positive outcomes

Data and Analytics encompass the collection management and interpretation of internal and external data on a large scale that can be used to dramatically alter or improve organizational performance

9A8+6Cgt3-=9lt5=

Advanced analytics is a grouping of analytical techniques used to model the past respond to present events and predict future outcomes Predictive analytics includes statistics data mining modeling and machine learning These tools analyze current and historical data for informed projections about future behavior or events

The Evolution of Data

The term Big Data encompasses the vast petabytes of data streaming from our computers mobile devices social networks and machine sensors

==gt2+8FC+lt=+19M31+gt+A+=gt2912gt90+=++gt+7+8+178gtchallenge Today supercomputing power is everywhere microprocessors are in every device computers can be scaled as needed and in-memory real-time computing solutions like SAPreg S4HANA and SAP HANA Voratrade are revolutionizing business software As a result data volumes are expected to grow to six billion petabytes including unstructured data such as social networking and low-level IoT data

64 of executives say Big Data is changing

traditional business boundaries and enabling non-

traditional providers to move into their industryBig and Fast Data The Rise of Insight-driven Business Capgemini

Within the next three years the data

created by IoT devices will reach 403 trillion

gigabytes annually SAPDigitalReport Share This

691N 38[69A381 +C= gt2 313gt+6 -9897C 3= 2+81381 gt2 gtlt 90Business Source Cisco Global Cloud Index

15

97gt3817+ltgtltA3gt2+8-8+6Cgt3-=

In 2015 an executive survey by The Economist Intelligence Unit (EIU) set out to assess trends in market-facing analytics The EIU surveyed =839lt B-gt3= 38=3+[ +-3F-M 9ltgt27lt3-+M=gtlt8 lt9Mand Latin America The report Competing Smarter With Advanced Data Analytics revealed that companies using analytics initiatives reaped 76gt368Fgt=L

In addition to cost-reduction users experienced increased revenue new business opportunities and the ability to cross-sell existing products to customers The keys to their success Finding the right 383gt3+gt3M 79363D381 +63F lt=9886M +8 =6-gt381 gt2 lt312gtsoftware and technologies

+gt+[+=8=312gt=63lt$+8136=38==8Fgt=

Capgemini and EMC conducted a separate study with over 1000 business executives from nine regions and found similar results The study found data-based insights are driving competitiveness and can 6+gt9=3183F-+8gt=38==+63809lt7+38+lt+=N

1 9ltI-38gt=38==9lt+gt398=

2 Enhancing current revenue streams

3 Enabling entirely new revenue streams

4 Monetizing data itself through buying selling or trading data

3gt398+68Fgt=90+8+6Cgt3-=38-6=gtlt981lt-=gt97lt38=312gt=Mgt9[line growth higher margins and more product innovation as companies can gather feedback on a large scale and streamline that information into gt2lt9-gt6978gtlt9-==L$23=3=+8I-38gt+8-9=gt[H-gt3way to test innovative new products

To learn more download The

Economist Intelligence Unit

report Competing Smarter with

Advanced Data Analytics

See more in the Capgemini

video or full report Big and Fast

Data The Rise of Insight-Driven

Business

Big amp Fast Data The Rise of Insight-Driven BusinessInsights at the Point of Action will Redefine Competitiveness

An report by the Economist Intelligence Unit

Competing smarter with advanceddata analytics

Sponsored by

16

=)9lt+gt+gt9lt397gt3gt3+8gt+1

It appears that many business leaders understand the importance of analytical insight but they donrsquot know how to address it within their own organizations Studies show that many enterprises are still crippled by technology challenges and unable to tap into the wealth of their data ndash which leads to untold opportunities for those companies that are data driven

Some business leaders are still intimidated by data because there has traditionally been a gap between the sheer volume of fairly unstructured data streaming in from multiple sources compared to the structured data readily available in company databases

Another big challenge of data management for many companies is that analytics initiatives have traditionally been driven by lines of business U9=VM=-3F-gt9gt23lt9A88=L$23=2+==gt+63=2+gt+=369=A3gt238organizations which create major obstacles when trying to create a company-wide data and analytics strategy

$+5gt2BgtgtN69963=gt3-+gt+gtlt+gt1C

Creating a company-wide data and analytics strategy is a necessary step as entire industries move forward with digital transformation Get started by enlisting multiple stakeholders within your organization to establish priorities and address these questions

1 What results or insights do we expect from analytics

2 How do I build this into my business plan

3 What practical steps does my organization need to take

4 Is my CIOrsquos team capable of delivering on this or do I need to involve others

5 Technology architecture and platforms are important but what other capabilities do we need

6 What about ROI When should I expect to start seeing returns on this and where will they come from

7 How do I build a culture of data-driven decision making Getting Value From Big Data Focus on The Opportunities Not the Obstacles SAP

Only 42 of companies say they know how to extract

meaningful insights from their data SAPDigitalReport

Share This+-gt=98gt2gtlt90=38==38gt2313gt+6-9897CM9lt-NB09lt-98973-=M9lt509lt-

90 of companies think advancedpredictive

analytics is important but lt30 have deployed them+-gt= 98 gt2 gtlt 90=38== 38 gt2313gt+6 -9897CM9lt-N+82366lt=8ltBenchmark Study Reveals Trends in Advanced and Predictive Analytics in BI

Where Does Your Business Stand Find out where you are on your data

journey and how to move forward

Download the SAP whitepaper Getting

Value from Big Data

17

Making Digital Real in Healthcare Analytics

Improving Patient Quality of LifeReal-time data improves patient outcomes at Dartmouth-

Hitchcock Medical Center

Analyzing Patient Data in Real Time Seoul National University Bundang Hospital uses big data

analytics to improve patient care and help doctors retrieve key

data in real time

ldquoThe Internet of Things will increasingly connect people and

businesses to everything else to become in essence the very

fabric that supports a new networked economy When these

changes are coupled with improvements in infrastructure data

analytics and smart applications ndash all connected in the cloud ndash

businesses will enter the era of true hyperconnectivityrdquo

Thought Leadership Paper SAP Brings You the Internet of Things for Business Connect

Transform and Reimagine Business in a Hyperconnected Future

Thought Leadership Paper SAP Brings You the Internet of Things

for Business Connect Transform and Reimagine Business in a

Hyperconnected Future

Smart World - The Internet of ThingsYour fridge knows what you want for dinner

The Internet of Things (IoT) includes the billions of current and future smart devices products and machine sensors that are connected to the Internet IoT applications can continuously generate data-driven intelligence from connected things people and devices to optimize business processes and automate operations

Discover how to connect

transform and reimagine business

in a hyperconnected future in the

SAP thought leadership paper

SAP Brings You the Internet of Things for BusinessConnect Transform and Reimagine Business in a Hyperconnected Future

ŀ

9lt+8

+I

63+gt-97

+8CL66lt312gt=lt=ltL

18

9A$28gtlt8gt90$2381=U9$V9lt5=

There is a lot more to IoT technology than product and machine sensors An entire infrastructure needs to be in place in order to capture and securely use the data streaming from millions or billions of devices

This infrastructure must address a wide range of issues including security and privacy data integration management and analytics governance data transportation in-memory computing and the power needed to keep all these devices operating

For an in-depth look at how IoT technology

works view this Intel chalk talk video

+5381gt28gtlt8gt90$2381=+6

In the year 2000 there were about 200 million things connected to the Internet In 15 years this number has increased to approximately 8 billion and industry experts estimate that number will increase to approximately 75 billion connected things by 2020

Connecting information people and things is the greatest resource ever to drive insightful action The Internet of Things is relevant to every industry or sector because IoT is not about ldquoThingsrdquo Itrsquos about what the Things can do to radically transform business processes

Image from ASUG Webcast Series on IoT Episode 1 Making the Internet of Things Real

Learn how to make IoT real in the ASUG webcast

series on the Internet of Things

19

2+gtb=A9gt9$T

The Internet of Things is not a new idea In fact SAP has been working on IoT innovation since the 1990s in major sectors such as manufacturing oil and gas logistics and transportation industries

What is new about IoT are the factors that are allowing this growth to happen1

1 8B8=3 =8=9lt= The cost of product sensors has dropped dramatically allowing even start-ups to easily create innovative IoT product applications

2 gtlt981lt -97gt381 9Alt Analytics and in-memory computing solutions like SAP HANA and SAP HANA Vora enable the computing power necessary to gain insightful meaning from Big Data and data lakes in real time

3 Internet Protocol IPv6 The new Internet Protocol IPv6 enables immense IoT expansion by increasing IP addresses from 32 bits to 128 bits which could support up to 78 octillion2 Internet addresses +669A381 38F83gt6C 79lt 96M lt9-===M +gt+M +8 gt2381= gt9 connected to the Internet

1ASUG IoT Webcast Series Episode 1 Making the Internet of Things Real 2 SCN Blog ldquoCyber Insecurity Trying to Waterproof a Sieverdquo

Cisco calls the next wave of growth the ldquoInternet of Everythingrdquo (IoE) ndash a term coined to describe ldquothe convergence of people process data and things to make networked connections more relevant and valuable turning information into actions that create new capabilitiesrdquo3=-923gt+ltN7lt+-381gt28gtlt8gt90ltCgt2381$9+gtlt)9lt2+lt90ǍL$lt366398

Forget about the Internet of Things The

next wave of growth is the Internet of

Everything SAPDigitalReportShare This

To learn more about the Internet of Everything

(IoE) see Ciscorsquos video Visualizing IoE

20

$2=38==8Fgt=909$

In a 2015 Forrester Research study of global IoT leaders almost half of the respondents say that IoT innovations enable businesses to operate more I-38gt6C+82682+8--=gt97ltBlt38-=Llt+gt23lt383-+gtthat IoT technologies enable new business models such as usage-based pricing rather than selling the product

2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=

IoT makes it possible for companies to do something unprecedented continually monitor the status of their products and services in real time ndash as customers or other users are still using them ndash and make automatic changes to the performance or delivery of those items instantly

Think of what this could mean for your business ndash on the construction =3gtM38gt29I-M38lt79gtlt+8-2=9ltlt79gt+==gt69-+gt398=M38ltgt+369gt6gt=M98gt27+80+-gtlt381G99ltM738C9ltlt9-gt=M+8gt2list goes on

Organizations that manufacture or operate large equipment energy systems transportation systems cargo ships and even commercial gtlt-53819lt+gt398=-+8lt+76gt368Fgt=0lt979$+63-+gt398=L

Retailers consumer goods companies and hospitality industries can also use product sensors in a variety of ways such as wearables store beacons and clothing sensors to enhance customer experiences predict customer behavior and keep supplies stocked properly

Read more in the SAP Community Network

Blog Why the Internet of Things (IoT) is a

Really Big Thing

Learn more in the Forrester Report

The Internet of Things Has the

Potential to Connect and Transform

Businesses

The Internet of Things will have a potential

economic impact of $4 trillion to $11

trillion a year in 2025 SAPDigitalReport Share This

+-gt=98 gt2gtlt90=38== 38 gt2313gt+6-9897CM9lt-N-38=CE97+8CMUnlocking the Potential of the Internet of Things

21

2+gt296C=38==99gt9$T

Think about how the Internet of Things could transform the way you do business SAP has a maturity curve for IoT that many early adopters are following

gtNgt-988-gt Consider how your business can take advantage of IoT innovation and tap into the network of connected things

gtNgt97+gtC9lt=38== Transform the way you make decisions and take action by executing operational processes through predictive and automated response all the way to the edge of the network

gtN37+138C9lt-=gt97ltb=Blt38- by enabling innovative new business models value-added services and customer responsive products

ASUG IoT Webcast Series Episode 1 Making the Internet of Things Real

$3=gt9gtgt+ltgtA3gt29$

Some business leaders are still hesitant to jump into IoT and get their feet wet but many of their competitors are already waist-deep According to an Economist Intelligence Unit study ldquoDeveloping Smart Productsrdquo 74 of US and European retail healthcare and manufacturing companies have already developed smart products

Through workshops with IoT industry leaders Deloitte devised steps to help initiate a revenue-generating IoT solution for your business

1 Start small The less you invest the less you have to lose Start small and expand from there

2 Experiment Perform trial runs with a few base options and use them as test beds Experiment and see what works

3 Start with consumers Targeting consumers is a relatively easy and cost-effective way to gain traction Then use that momentum to bridge to the enterprise

By 2025 the total worth of the Internet of

Things (IoT) technology could be $62 trillion

ndash most of that value is healthcare ($25 trillion)

and manufacturing ($23 trillion)

+-gt=98gt2gtlt90=38==38gt2313gt+6-9897CM9lt-N8gt6M+3gt9gt2Internet of Things

22

4 Start with younger generations They may have less disposable income but younger consumers tend to be more innovative and less concerned with glitches when experimenting with something new

5 Find valueL3=-9ltA2+gt96F8+6+68912 gt9+C 09ltMand expand in that area

6 Develop partnerships Find a way to build partnerships and alliances That way companies can focus on their strengths and share the risk IoT experts say this last point ndash forming partnerships ndash is vital

$279ltgt+8-909$ +ltgt8lt=23=

The development of vital partnerships between IoT providers and third-party suppliers as well as cross-functional alliances between suppliers will likely be the driving force behind streamlining processes and developing industry-wide standards in the IoT market in the future

9lt7381+ltgt8lt=23=-+83I-6gt09lt=97-97+83=gt2+gt+lt=to working on their own because there are many challenging details to

work through such as contractual agreements ownership and security issues While it may not feel natural for separate entities to work as a team IoT experts say itrsquos the best way to minimize the risk of producing complex IoT solutions

9$lt9A381 +38=

Partnerships are not the only challenge when it comes to the rapid expansion in the IoT market Today the relatively young IoT market is complex and fragmented and industry-wide standards still need to be established These issues are expected to grow along with the growth in the industry

8193819$2+6681=

1 Complexity By 2020 the level of complexity in the IoT market is going to be massive with an estimated 25 billion people connected on social networks 75 billion connected devices and a projected $65 trillion in global business trade

2 Data-Driven Enterprise Data volumes and types have changed dramatically and data is the new goldmine for competitive business strategy

3 Digital Enterprise The entire digital ecosystem will need to undergo significant changes in order to streamline the process and become a networked economy

ASUG IoT Webcast Series Episode 2 From Big Data to Smart Data (IoT)

+lt8gt25CF8381=0lt97gt2Deloitte Internet of Things Grand

Challenge Workshop

23

$2311=gt2+6681909$T

Perhaps one of the biggest challenges of IoT expansion is the increased cyber security risk Each new IoT device or sensor will have its own IP address and with thousands of IoT products continually coming online it presents a multitude of opportunities for hackers

Business leaders need to take cyber security into consideration from the beginning when developing new IoT innovations See the next portion of the eBook for more on cyber security

Making Digital Real in IoT

Transportation See how sensors are

helping the trucking

industry improve

I-38-CM=+money and help the

environment

Retail Hospitality What does the IoT have

to do with beer Find

out in Intelrsquos video Draft

Beerrsquos New Best Friend

ManufacturingDaikin Applied is

transforming the

HVAC industry with IoT

innovation

The use of sensors will grow 700000 by

2030 SAPDigitalReport

Share This+-gt=98gt2gtlt90=38==38gt2313gt+6-9897CM9lt-N 8gtlt09lt=38==Insight 2015 Calculation based on SPB Global A trillion sensors is the equivalent of 150

sensors per human on earth

24

Cyber SecurityHigh-powered security needs to be the norm

Cyber security is the ongoing attempt to secure computer systems and networks and protect the information being contained within and distributed to or from these networks Cyber security aims to prevent theft of or damage to hardware software and information and prevent the disruption of any services provided

9AClt-lt3gtC9lt5=

IT security is based on three elements

1 Securing information Addressing data privacy in the cloud and safeguarding information

2 Securing interaction Providing a secure on-premise landscape when it is integrated with cloud and mobile technologies

3 Securing identities Addressing identity management and single-sign-on (SSO) capabilities in hybrid infrastructures

These three elements form the key pillars for establishing a secure business application architectureSAP CIO Guide IT Security in Cloud and Mobile Environments

$296gt39890Clt-lt3gtC

Cyber criminals arenrsquot the hackers that used to breach a system just to =30gt2C-9693gtL$9+CM7+8C90gt2=23126C38gt66318gt9H8lt=+lt 9lt1+83DM +gt38gtM +8 A66[08M A3gt2 gt2 7+8= gt9 H-gt36Ccompromise large-scale networks

They also donrsquot just target the weakest link anymore Now instead of considering a targetrsquos weakness cyber attackers focus on the targetrsquos potential often with damaging results as seen in recent headlines

SCN blog The Enterprise IT Security Threats Companies Face Nowadays

Learn more about cyber attackers today Watch

the EY video CFO Need to Know Cybersecurity

25

$2lt9Agt290Clt3=5=

Every business is at risk of a cyber attack every day The results could have devastating impacts on your companyrsquos customers bottom line reputation and potentially its very existence No company is immune to a cyber attack According to the Identity Theft Resource Center security breaches reached a record high in the US last year involving +lt9B37+gt6C 13 7366398 F6=L lt ǖ 90 gt2= lt+-2= 23gt gt2=38===-gt9ltM38-63812312[lt9F6=38===63537+8+lt-=MGoodwill Industries and Dairy Queen SCN blog Data security breaches the ugly truths exposed Source Identity Theft Resource Center

The threat of cyber security breaches will only increase as the Internet of Things (IoT) wave of connected applications enters the marketplace The potential weaknesses of each new sensor device application or system can expose the entire network and business operation to a security breach The EY report Cybersecurity and the Internet of Things puts it this way

ldquoThere is no single object that can be described as the IoT infrastructure mdash there are many disparate and uneven networks hellip Additionally the number of connected devices in circulation being used for the vast amount of interactions has created further challenges in data privacy data protection safety governance and trustrdquo

Despite the risks the majority of businesses are still unprepared for a sophisticated cyber attack according to EYrsquos Global Information Security Survey The survey showed that 56 of organizations are unlikely to detect a sophisticated cyber attack and 74 say their cyber security measures only partially meet their needs

And while you may think that your company has not been the target of a cyber attack yet chances are your enterprise security has already been breached in some way

In the recent SAP Community Network blog ldquoCyber Insecurity How to Waterproof a Sieverdquo Daniel Wellers SAPrsquos Director of Global Marketing goes into detail about some of the increasing IoT cyber security risks

Wellers warns that this includes home security systems 911 operations transit systems services like power and sewer systems and even pharmacies and hospital networks ndash and of course this also includes your business

9 out of 10 companies have already

been the target of a cyber attack

SAPDigitalReportShare This

T-Systems Advanced Cyber Defense by Telekom Source Global IT Security Risks

ltCM+=lt=5C9

Get ahead of cybercrime with EYrsquos

Global Information Security Survey

2014 report

Security Survey 2014

26

Clt-lt3gtCN+6+8-903=5+8 lt9gt-gt398

While security is an important consideration in business today each company and industry has to make its own decisions Cyber security 3=+ 4938gtH9ltgtC gt2-97+8CM 3gt= 38=gtltCM=gt+8+lt=9lt1+83D+gt398=Mgovernments and IT vendors To accomplish a cyber strategy businesses 90gt8 8 gt97+5 gtlt+[9H -3=398=N 08-gt398+63gtC lt== =-lt3gtCM=+363gtClt===-lt3gtCM=9ltgt+363gtClt===-lt3gtCM+8lt9Fgt+363gtCversus security Security decisions also depend on local regulations as well as company IT infrastructure and processes A cyber security =gtlt+gt1C8=gt9ltG-gt9gt2lt3=5+gt3gt+8lt9gt-gt39894-gt3=L

9Agt969+Clt-lt3gtCgtlt+gt1C

Take action immediately to ensure your organization has a solid foundation of cyber security and then stay on top of it The risks change every day so it is not the type of policy you can develop and forget It wonrsquot take care of itself

ldquoWhen everything is networked everything is

hackable And when everything is hackable

everything is at riskrdquo

Daniel Wellers Director Global Marketing SAP

SCN blog ldquoCyber Insecurity Trying to Waterproof a Sieve

38 more cyber security incidents were detected in 2015 than in 2014

See more statistics in PwCrsquos infographic Security at a glance How businesses are responding to rising cyber risks Insights from the Global State of Information Securityreg Survey 2016

27

Consider taking a holistic approach to cyber security that involves your entire operation and your business partners Outline your IT security based on governance risk and compliance To establish and maintain a company-wide security strategy you can refer to SAPrsquos three building blocks for establishing IT security

1 -lt 809lt7+gt398 Take steps to ensure data protection and privacy data encryption and message security

2 -lt8gtlt+-gt398 Ensure network and communication security and channel encryption

3 -lt8gt3gt3= Focus on the key elements of identity and access management

SAP CIO Guide IT Security in Cloud and Mobile Environments

=5$2312gt=gt398=9gt)9lt==gt=

EY recommends three questions you should ask to determine which assets to protect

1 Which assets if lost would impact the day-to-day operations of the business

2 Which assets if compromised would result in lost consumer confidence

3 Which assets if breached would cause serious damage to the companyrsquos reputation and shareholder value

=5$2312gt=gt398=$9=gt+63=2+-lt3gtCgtlt+gt1C

EY also has a series of questions you can ask to establish your corporate security priorities and help to create a security strategy

bull What is our overall risk tolerance

bull What is my organizationrsquos current exposure to cyber risk

bull How does our level of preparedness compare to our competitors

bull Is our cyber risk exposure consistent with our risk tolerance

bull Are there adequate processes in place to prevent detect contain and respond to a cyber attack

bull Do we have a plan in place for how we will respond to a cyber attack

bull Have we thoroughly tested the plan so there is no delayed response when the breach occurs

Digitalist Blog 7 Questions CFOs should ask about cyber security Source EY Information

-lt3gtCltC

Learn more in the EY report

Cybersecurity and the

Internet of Things

Cybersecurity and the Internet of Things

28

Business leaders can no longer ignore the increasing cyber threat Itrsquos forcing companies and their business partners to constantly adapt their IT security strategy and concepts to manage their business processes securely Business leaders need to consider cyber risk the same way they would any other risk and take appropriate measures to reduce that risk for their organization

313gt+6$-2896913=lt9gtgt286Clt3lt=

Technology is not the only factor driving the digital transformation gt+53816+-gt9+CL=38==lt3lt=+6=96+C+=3183F-+8gtlt96L$28Bgtsection of the eBook will focus on what these business drivers are and how they are pushing the business world toward digital transformation

Making Digital Real in Cyber Security

Banking and capital

markets are prime

targets for cyber

criminals Learn more

in the EY Video Cyber

security for banking and

capital markets

Read about Deutsche

Telekomrsquos Cyber

Defense Center and see

how T-Systems tracks

cyber attacks in real

time using a security

dashboard

Cyber crime is a daily threat and the

longer you wait the greater the risk


29

Business DriversCorporate and market factors

shaping digital transformation

Business Drivers are the factors prompting organizations

to adopt digital technologies in response to the new

market and competitive forces of the digital era

The areas of business changing as a result of the digital

shift include

1 Customer Engagement

2 Business Innovation

3 Internal Process and IT Transformation

Digital transformation has opened new opportunities for businesses to become more competitive and innovative The business goals of growing market share and profitability are driving digital transformation as masses of businesses adopt new digital technologies and techniques to stay ahead

Businesses are innovating products and services to better engage increasingly connected and informed digital customers This business innovation is leading to internal process change and IT transformation in order to keep up with the rapidly changing digital economy

86 of CEOs are personally championing the

use of digital technologies in their company

+-gt=98gt2gtlt90=38==38gt2313gt+6-9897C9lt-N AMgt288+6Global CEO Survey

30

Customer EngagementA laser sharp focus on the digital customer

The customer experience has changed in recent years Traditional shoppers have transformed into digital consumers They pursue their own independent research have high expectations of their shopping experiences and want products personalized to their own needs Businesses must rethink how to engage with their customers

$296gt39890gt2=gt97ltBlt38-

Ten years ago there were no Internet comparison sites or social networks Shopping was slow and relatively uninformed Now with social media smart phones and the Internet the balance of power between buyer and seller has swung to the buyer In the past customers were often reliant on sales people for product information but the digital consumer now checks reviews and alternative sources for information on products services and prices independently online This is true not only in B2C markets but also for B2B where customers have historically relied heavily on sales reps

Digital consumersrsquo new purchase processes are having a profound impact on how businesses need to interact with them

98=3=gt8gt+8783[-2+886lt3-

28-98=7lt=-2-59gt+89ltb=9Hlt381Mgt2CB-gtgt9=+lt-209ltproducts read reviews and experience standard pricing whether they are shopping from their mobile or laptop by telephone or in a bricks and mortar store Their purchase decisions and brand loyalty are heavily dependent on a positive buying experience So businesses must now deliver an omni-channel experience throughout the customer journey

57 of a B2B purchase decision is

made before buyers talk to a sales rep

SAPDigitalReport Share This +-gt=98 gt2gtlt90=38== 38 gt2313gt+6-9897C9lt-NM$2890

Solution Sales

70 of consumers are more likely to

recommend a brand because it provides a

simpler experience and 38 are willing to pay

more for a simpler experience

+-gt=98gt2gtlt90=38==38gt2313gt+6-9897C9lt-N316ǆ+6MSimplicity Index

31

In B2C markets great strides have been made toward providing omni-channel shopping experiences However a November 2014 Forrester survey of 930 B2B buyers revealed that B2B markets still lag behind when it comes to omni-channel service expectations

To remedy this the Forrester report recommends that B2B companies invest in e-commerce capabilities that

1 Support a variety of channels

2 $+369ltBlt38-=09lt3Hlt8gt=lt=

3 lt+1lt9ltgt381+8+8+6Cgt3-=gt97+=ltH-gt38==

4 Provide a single view of inventory across all channels

5 Aid personalization

6 Support enterprise-wide digital business transformation

81+1381A3gt2M9gt+lt5gt381gt9M313gt+6=gt97lt=

As digital consumers review numerous sources of information on their shopping journey brand managers have to work harder to keep them

engaged To stay in touch with prospective customers they must create 81+1381 =lt Blt38-= +87+lt5gt381 -98gt8gtM +8 F8 A+C= gt9lsquotouchrsquo the consumer across several points of contact over an extended period of time

Pre-purchase actions online by digital consumers generate data that reveals behavioral habits preferences likes and dislikes This data is of fundamental value to brand managers because it can enable one-to-one lt[7gt3 -=gt97lt7+lt5gt381M A23-2 -+8 7-279lt H-gt3than mass-market broadcasts But managing vast volumes of data isnrsquot easy as we addressed in the Data section of this eBook

$9F89gt79ltMlt+9ltlt=gtltConsulting Building the B2B

Omni-Channel Commerce

Platform of the Future

XLOGLQJ7KH2PQLampKDQQHOampRPPHUFH3ODWIRUP2I7KH)XWXUHXHU([SHFWDWLRQV$UHULYLQJ6HOOHUV7RHOLYHU)XOO)XQFWLRQDO2PQLampKDQQHO([SHULHQFHV

Maximize customer data by merging amp

analyzing disparate data channels to

decode big picture trends amp patterns

SAPDigitalReport Share This

To get maximum value from customer data businesses need to

bull lt1+gt+0lt973Hlt8gt-2+886=

bull Use analytics to decode trends and patterns

bull Piece together a comprehensive picture of their customers

This will give them the insight to pre-empt their customersrsquo needs ndash providing a powerful tool for further marketing and engagement

32

363819lt lt9Fgt+6=gt97lt6+gt398=23=

In a recent article EY urged businesses to use their rich customer data gt9A9lt59gt -=gt97lt 630gt37lt9Fgt+363gtCLgtlt738381 gt23=7gtlt3- 3=gt2Flt=gt=gtgt9A+lt=gt+5381+79lt=gtlt+gt13-+lt9+-2gt97+8+1381+8engaging with customers

Key to this approach is evolving the right systems and practices

bull Improve your customer relationship management (CRM) systems so that you have the ability to collect and analyze customer data

bull 8gt30C gt2 79=gt lt9Fgt+6 +8 6+=gt lt9Fgt+6 -=gt97lt= +809-=98+-2gtC90-=gt97lt38+3Hlt8gtA+CM389ltltgt98ltgtltand grow the customer relationship

bull Take a collaborative approach to customer service across the entire organization

lt9-gt lt=98+63D+gt398N$28gtlt8gt90

Todayrsquos consumer has a big appetite for personalized devices These are everyday products such as watches running shirts and security systems that incorporate intelligent sensors Personalized devices provide a lt9-gt Blt38- gt2+gt ltG-gt= -98=7lt=b lt0lt8-=M 2+3gt=M +8contexts making them more relevant and engaging Accenture dubbed the trend towards personalization lsquoThe Internet of Mersquo

lsquoThe Internet of Mersquo and digital personalization of products is a key trend that will fundamentally change consumer markets and heighten the already-heated competitive environment Accenturersquos Technology amp3=398 =ltC 90 =38== +8 gt-289691C B-gt3= -98Flt7that 81 of respondents cited customer experience as one of the top three priorities for their organization

Two thirds of consumers are expected to purchase

-988-gt2973-=A3gt238gt28BgtFyears and the ownership of consumer wearables

is expected to double by 2016

Read ldquoThe Battle For Customer Engagement How The Internet of Me Is Changing all The Rulesrdquogt9F89gt79ltL

Find out more in EYrsquos

=gt97lt30gt37 lt9Fgt+363gtCNHow to grow and manage your

best customers

33

The Accenture Report proposes the following steps for getting started on the route to personalization

1 Start using your customer data to discover what connected devices they currently use or intend to purchase and what their goals are with the new technology

2 Prepare to shift toward a world where every customer has a unique view of your product

3 Evaluate competitors for their use of mass personalization strategies and learn what companies in related industries are doing as well

4 Identify emerging edge technologies that can supplement your existing product or service by providing either new channels to your customer or new data for contextual insights

For more steps to personalization

read the lsquoInternet of Mersquo section

of the Accenture Technology

Vision 2015 Report

Making Digital Real with Customer Engagement

Harnessing customer data to boost sales and loyaltyCox Communications uses big data

and predictive modelling with SAP

Predictive Analytics to reach more

-=gt97lt=A3gt2gt2lt312gt9Hlt=Mboosting sales and customer loyalty

Personalization increases fan connection and salesThe German Football Association

developed an SAP CRM solution

(powered by SAP HANA) to enable

=2+ltMH-gt37+lt5gt381-+7+318=and increase sales

Shifting B2B e-commerce sales to a higher gear 3M worked with SAP hybris software to

build a B2B e-commerce platform with

the imagery search and navigation

features their customers wanted

34

Business InnovationCreating an innovative digital business

When did you last ask yourself ldquoWhat does my

company really do for our customersrdquo

Business innovation has always been an important aspect of corporate lt91lt==M gt =97gt37= 3889+gt398 -+8 1gt 69=gt 38 gt2 =2JL = +company grows in complexity there is a tendency for it to organize itself around products or types of customers rather than its reason for being Over time the company slowly loses sight of its original goal leaving it ripe for disruption

Employees in large organizations are often highly specialized and focus 986C98gt23lt=-3F-=38==+lt+=L$23=-+8818lt+=36978gt+63gtCMA23-2 lt=6gt= 38 6== =2+lt381 90 lt=9lt-= +8 3+= gtA8 3Hlt8gtbusiness areas

889+gt398-+8+6=9=gt3G-+=B-gt3=98bgt=gt28gt9change when things are going well They are even less inclined to do so A28+8 3889+gt3 3+ gt2lt+gt8= gt93=ltgtB3=gt381=9lt-=90lt9FgtLThe traditional position is that it is less risky and less expensive to be a follower In the digital economy this position could be the riskiest approach of all

Find out more about business

model innovation and IT in

the SAP guide How CIOs Can

Become Business Innovators

InquiryBy Axel Uhl and Elana Varon

NO 29

How CIOs Can Become Business Innovators

THE DEFINITION OF BUSINESS INNOVATION HAS EXPANDED NO LONGER IS IT JUST ABOUT PRODUCTS AND SERVICES NOW BUSINESS INNOVATION ALSO INCLUDES IT-ENABLED BUSINESS MODELS ITrsquoS THE WAY APPLE INVADED THE MUSIC BUSINESS WITH ITUNES WHILE REIMAGINING ITS BUSINESS TO SELL SERVICES THAT MAKE ITS IPOD IPHONE AND IPAD PRODUCTS MORE COMPELLING TO USE

35

889+gt398N+=38==7lt+gt3

lsquoInnovate or diersquo ndash a chilling sentiment haunting the

C-suite in the digital age

Itrsquos not that the concept of innovation is new Businesses have always had to adapt to survive technologies change customer expectations change and competitors catch up and pose a threat But what is new is the pace of innovation which has accelerated exponentially thanks to the potential thatrsquos been unlocked by digital technologies

We are in the age of the networked economy in which people places organizations and objects are increasingly linked together in ways

that drive tangible economic gains A further development the sharing economy is unleashing a wave of digital disruption in which entire industries are being rendered irrelevant by innovative new business models

366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C

The growing number of mobile platforms connecting people who have certain goods services andor skills with those who donrsquot has caused massive disruptions for numerous industries Peer-to-peer commerce has enabled the sharing economy in which individuals can monetize assets that are not being fully utilized With this new business model innovative new businesses are leaping on the opportunity to own the customer supply interface between the buyer and seller Airbnb the worldrsquos largest accommodation provider owns no real estate and Uber the worldrsquos largest taxi company owns no cars

Uber and Airbnb are just the start The

sharing economy will grow 3000 from

2015 to 2030 SAPDigitalReportShare This

+-gt= 98 gt2 gtlt 90 =38== 38 gt2 313gt+6 -9897CM 9lt-N 8gtlt 09lt=38== 8=312gt -+6-6+gt398 += 98 AM $2 =2+lt381 -9897C ] =3D381 gt2revenue opportunity

36

Cgt9889+gt398N9gt313gt+6$-2896913=

A+C0lt97gt22312[lt9F62+638=M9gt2lt8gtltlt3==+lt=-lt+76381to leverage digital technologies Many businesses have already deployed cloud and mobile technologies to optimize internal processes Big Data is coming of age as digital technologies are used for customer engagement and to create innovative new business models But innovating in the digital era is not just about adopting new technologies Itrsquos also about embracing a culture of innovation encouraging collaboration and risk taking and tapping into digital ecosystems to achieve results well beyond the scope of an individual business

9lt$-2896913=lt3381889+gt398

Any company wanting to stay ahead in the new digital era must harness the core technologies that are driving innovation

The Cloud is facilitating innovation by eliminating capacity constraints ndash allowing businesses to scale their IT capacity up +89A8gt97gtG-gt+gt38166=907+8L9ltB+76M38the IT service industry moving to the cloud has meant that time to market for new system development is no longer hampered by data center constraints

In-memory computing is enabling organizations to process and analyze large quantities of structured and unstructured data at lightning speeds

Real-time analytics capabilities are facilitating the development of ingenious new entertainment solutions that delight customers

Mobile technologies have been used by many organizations to streamline internal processes by enabling operational employees to stay connected via a tablet or smart phone Now mobile is increasingly being used to invent new services focused on engaging the customer

While each of the digital technologies can have a major impact 3888gt6CMgt9+Cb=79=gt3889+gt3]+89gt8gt3+66C79=gtlt9Fgt+6ndash digital projects combine analytics cloud and mobile technologies to create products and services that engage customers and create new revenue streams

At the current pace by 2027 75

of companies in the SampP 500 will be

new companies not in the index today


+-gt= 98 gt2 gtlt 90 =38== 38 gt2 313gt+6 -9897CL 9lt-N 5381 62+NIncreasing Churn Rate in the SampP 500

37

-97381+8889+gt398[lt38lt1+83D+gt398

9669Agt2=F5C=gt=gt9-97+79lt3889+gt39lt1+83D+gt398N

1 ltgtlt+-6gtlt903889+gt398 Disruption needs to be an ongoing conversation within the organization as a whole not merely a topic gt93=-==+gt=-3F-7gt381=

2 lt+59A8 =369= Most innovative ideas occur when previously unconnected areas of thinking collide Establish a more open culture to encourage sharing of information

3 9-=98gt2-=gt97lt Design thinking a business methodology used to solve complex problems can help with reimagining products and services from a customerrsquos point of view

4 -gt 98 38=312gt= 0lt97 31 +gt+ As powerful analytics expose previously unseen patterns decision makers need to be willing to accept insights that contradict established practices

5 --976B3gtC By simplifying existing business and decision-making processes you can create a strong platform for the next wave of game-changing innovation

Design thinking is a powerful new way to solve

problems and unlock potential by tapping into

the human side of technology Learn more in the

video Design Thinking with SAP

81 of survey respondents believe that in the

future industry boundaries will dramatically

blur as platforms reshape industries into

interconnected ecosystems

Accenture Technology Vision 2015

313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=

Traditionally businesses have tried to develop and launch products with minimal cost and time to market (while meeting perceived customer requirements) But as the Internet of Things (IoT) provides connections to more and more objects and processes business are starting to realize that by tapping into these digital ecosystems they can create new products and services that were previously well beyond their scope In other words by integrating with this huge network of connections and

38

other digital partners businesses can shape experiences and outcomes for their customers in a way that would have been impossible operating as a single entity

By combining the power of technology platforms with industry expertise companies are creating new business models and capabilities that are vital to creating disruptive innovation leading in key markets and driving growth Integral to these platform models are the ecosystems they create to deliver value

gt=gt9699lt938+313gt+6-9=C=gt7

1 Identify potential digital partners and ecosystem scenarios from existing business partners and potential new digital partners both within and outside your industry

2 Based on your digital business strategy and potential partner scenario consider if you will initially join partner or create your platform ecosystem

3 If you are likely to build a platform identify technology partner options

Find more steps to developing

a digital ecosystem in the

Accenture Technology Vision

2015 Report


Digital Business Era Stretch Your Boundaries

Making Digital Real with Business Innovation

Real-time Fantasy Football in the CloudIn the US the National Football

League (NFL) has created an

innovative player comparison tool

for fantasy football players that uses

real-time analytics and the cloud

Swarovski Goes Mobile Swarovski the producer of luxury

cut lead glass worked with SAP

to develop a digital mobile app to

=29A-+=3gt=M3Hlt8gtcrystals to customers

Collaborative Technology Powers the Intelligent InfrastructureThe Port of Hamburg (HPA) created

a digital ecosystem to better manage

9ltgtgtlt+I-+8lt-A+3gt381gt37=L

39

Internal Process amp IT TransformationBusiness innovation demands modern technologies

The digital age is putting untold pressure on companies to transform their business processes and IT organizations As businesses become more innovative with their digital endeavors many companies must adjust their internal processes and IT systems in order to capably support the company in this new digital era Cloud technologies are changing the function and role of on-site IT departments and innovative new products solutions and even newly developed business models and divisions are forcing organizations to fundamentally change the way they operate

313gt+696gt398

The rapid evolution of technology innovation is overturning existing business models How do you structure a sales channel if customers are using multiple channels to make a purchase Which department is responsible for cloud operations used in IoT product innovation ndash IT or product development And which department owns the data collected and analytics tools used for marketing and strategic business decisions

ndash IT or marketing These are all questions being discussed as companies adjust their business processes to navigate a course to business innovation in the digital economy

By 2020 information will reinvent digitalize

or eliminate 80 of business processes and

products

313gt+63=gt691N38[69A381+C=gt2313gt+6-9897C3=2+81381gt2gtlt90Business

Learn how leaders are addressing digital

technology in the Deloitte video Inspiring

Disruption

40

+8C-97+83=F8gt2+gt=38==7963889+gt3983=381lt38Cfour main factors referred to as

ocial media is increasingly used by customers as well as by employees

obile devices and bring-your-own-device (BYOD) adoption has changed many business processes

nalytics use cases and future needs must be taken into consideration

loud platforms and applications can fundamentally change businesses processes

Since all four of the SMAC elements involve digital technology they would traditionally fall under the IT umbrella Many companies are struggling with how to manage these drivers however because they touch every aspect of the business

Specialized and strategic IT expertise is needed to help businesses deal with these factors and organizations are quickly learning that the role of the IT organization is evolving

AgtC690$

Traditionally IT has been an internal corporate function focused on improving business processes by automating systems maintaining on-site servers and networks and updating software ndash not to mention responding to an untold number of IT services requests regularly submitted by employees across the organization The goal of optimizing business processes especially core systems such as Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) is still a major focus however IT is undergoing a fundamental evolution in response to new digital technologies

Changes to the IT organization are becoming more urgent as the following 38G8-=-98gt38gt9798gtN

bull The expectations of empowered digital customers are driving IT to re-engineer existing processes and systems for maximum customer engagement

bull The Internet of Things (IoT) is introducing new challenges to data storage automation and cyber security

bull 69[+=$-++363gt3=9HltGB36+8=-+6+69gt398=gt2+gt-+8reduce capital spending on IT infrastructure operational spending on power and cooling systems for data servers and resources required to operate on-site IT infrastructure

For a detailed look at aligning business and IT

strategies read the Hewlett Packard Enterprise

viewpoint paper Transform Business

41

The increasing threat of digital disruption is challenging IT leaders to play a new role in business model innovation and pushing IT professionals to incorporate a broader range of skills

This doesnrsquot mean that IT jobs will be lost ndash quite the opposite IT is an integral part of this digital transformation process and business leaders must work alongside IT leaders (and all other divisions of the organization touched by digital transformation) in order to take advantage of business innovation in the networked economy

$2988-gt3$3==gtA8=38==+8$

In the digital era IT leaders must understand the business landscape as well as the latest technologies Armed with both perspectives they can encourage business leaders to create new business strategies and 796= gt2+gt B693gt 313gt+6 gt-2896913=L $2 230 809lt7+gt398 I-ltUV9lt gt2230$-289691CI-ltU$V 3=90gt8gt2lt=98gt+=5with this role but as the digital era comes of age there is increasingly another player at the table in the C-suite the CDO In some organizations

gt23= 9=3gt398 3= 589A8 += gt2230+gt+I-ltM +8 38 9gt2lt=M 3gtb= gt2230313gt+6I-ltL83gt2lt-+=M3gtb=+lt=98lt=98=3609ltgt2313gt+6transformation underway in the enterprise

For IT leaders and their teams to be a driving force behind innovation gt2C7=gtF8A+C=gt9lt-gt2gt37+88lt1C=8gt98+6381A3gt2productivity-threatening system problems and day-to-day operations and maintenance Combined these activities take up 80 of their time energy and resources leaving only 20 percent for innovation

9A$b=2+81381963666gtltgt28gtltlt3=

ITrsquos role is expanding to become an essential catalyst for developing new business services

lt97=C=gt7=90lt-9ltgt9=C=gt7=9081+178gtCorporate ITrsquos main focus used to be on transaction-based systems with business users working with the data rather than engaging with the systems In the digital era users expect a rich user experience that IT can help deliver

The key is to understand and to make use of

new technologies And who is best suited for

this job IT of course IT needs to see new

technologies coming Then own and leverage

them to their advantage

SCN Blog Digital Transformation As The Opportunity For IT to Regain Boardroom

8G8-

$287lt90230313gt+6I-lt=has doubled each year since 2005

totalling ~2000 CDOs worldwide today


The CDO Club

42

7+83818A=38==796=In the digital era business leaders are being challenged to optimize the bottom line while looking for innovative new revenue streams Many legacy systems are not capable of addressing these new challenges so this is having a profound impact on the way IT must operate

$9lt+gt398=-97$=lt3-38gt1lt+gt9lt=IT resources have become so readily available from the cloud that todayrsquos IT teams must act as comprehensive service integrators

gtlt381$9A+lt$$lt+8=09lt7+gt398

To work with the digital disruptions facing business processes IT leaders must consider a number of changes to reconstruct how their IT department operates

bull IT organizations must create new types of business solutions where the user experience is paramount

bull CIOs and CTOs must optimize legacy investments while introducing new architectures that can serve the mobile information revolution

bull IT architects and leaders must understand both business and technology processes in order to recommend new business strategies and models that exploit digital technologies to their competitive advantage

bull $9lt+gt398=7=gt9Hlt-97lt28=3=lt3-=+11lt1+gt0lt97+variety of sources both internal and external

Learn more about The Fusion of Business and

IT in this Deloitte video

$9F89gt79ltMlt+gt2A6gtgtPackard Enterprise viewpoint

paper Leveraging Architecture in

the New Style of IT

43

3gt=gt9$lt+8=09lt7C9lt$8-gt39838gt9+lt3lt90889+gt398

1 8lt=gt+8A2+gtB3=gt= Before IT can improve or optimize it needs to understand the systems processes and people already in place

2 $+5=7+66=gt=gt9lt-gt2ǖ Try to spot problems in current operations and processes that directly impact the business Solving them will encourage business leaders to support IT transformation

3 63lt=38==+6+gt+lt--9=gt Employ tools that automate maintenance and support tasks whenever possible

4 gt373D 6+9lt lt=9lt-= Ensure the right person is doing the right task Train employees in the right disciplines and outsource strategically

5 8 $ += + =38== Once your streamlining activities yield more room for innovation look beyond efficiency Make strategic investments to help IT improve customer satisfaction and set up service-level agreements and KPIs to help manage the businessrsquos expectations

Find out more about transforming the IT organization in the SAP and CIO whitepaper Optimizing IT to Drive Business Innovation

Success in the digital future will depend on

your companyrsquos ability to implement digital

technologies innovatively by rethinking

strategy culture and talent

+-gt=98gt2gtlt90=38==38gt2313gt+6-9897C9lt-N$69+8+8+178gt3AM=C9lt=38==+C09lt+313gt+6gtltT

Making Digital Real with Internal Process and IT Transformation

Transforming IT Operations for a Sustainable Innovation98F163963gtlt+8=09lt7gt23lt$A3gt2SAP to create a foundation for value

based strategic innovation

Holistic IT Landscape for Increased Revenue and Margins EvoBusrsquos holistic IT landscape results

in improved customer satisfaction

and accelerated after-sales service

IT Infrastructure Transformation Around The WorldLearn how 20th Century Fox and

other global companies have

adjusted their IT infrastructure

44

Becoming a Digital Enterprise

Disrupt or Be Disrupted

Technology innovation is changing the game for businesses industries and markets today

At the heart of this digital transformation is a host of new technologies that are disrupting the old ways of doing business ndash with employees partners suppliers and customers

These include the SMAC technologies ndash Social Mobile Analytics and Cloud as well as a multitude of various other advanced technologies including many associated with the expanding Internet of Things (IoT)

By the end of 2017 two-thirds of the CEOs of Global

2000 enterprises will have digital transformation at

the center of their corporate strategy

IDC FutureScape Worldwide IT Industry 2016 Predictions

45

bull Technology is used to cut costs rather than improve customer experiences

bull Your customer base is aging with few or no new customers coming in

bull Your customer satisfaction is low and customer service is very hands-on without a lot of digital touch points

$37gt9+5gt279ltgt+8gt313gt+6-3=398=

As the digital economy continues to advance business leaders are quickly realizing that they need to make some important decisions about the future of their company centered around these options

1 66C 7lt+- 313gt+6 gtlt+8=09lt7+gt398 with the use of digital technology to drive significant business improvements and stay ahead of the competition

2 +ltgt3+66C7lt+-313gt+6-2+81= by choosing selective uses for advanced technology

3 +38gt+38gt2=gt+gt=9 and try to survive the digital disruption by competitors in the industry

3=ltgt39lt-=N+lt8381=2+

A recent IBM study of 5247 C-suite executives from organizations covering 21 industries in more than 70 countries says CXOs believe technology and 7+lt5gt0+-gt9lt=+ltgt2311=gtBgtlt8+609lt-=+H-gt381gt23lt9lt1+83D+gt398=L

72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills

Twin forces Technology and market factors are transforming the competitive landscape

NF838198+lt3=M8=312gt=0lt97gt269+6[=3gtgtC

The study also warns business leaders to watch for the following signs that could indicate your industry is set for digital disruption

bull Venture capitalists are increasingly interested in companies related to your sector

+lt879lt+9gtb=F8381Boundaries Insights from the

Global C-suite Study

46

enterprise-wide with buy-in from both executives and employees This must start at the top

2 69 gt2 3=398 of how you want your business to transform and strategies on how to get there Executives must develop a lt9+7+MA312 gt2 -9=gt= +88Fgt=90 -2+81M +8 38=gt 09ltmaximum impact Then communicate that vision to people across the organization

3 =318gt2385381 Start with a look at your customer(s) and blend business technology and human values to generate innovation through design thinking

4 799=gt+-6=+8gt+5+-gt398 with short-term wins and long-term goals

5 6gt3+gt+-6gtlt903889+gt398 Ensure employees are continually trained on new and evolving technologies and focus on creating and maintaining a culture of digital and business innovation

Companies must decide which option is best for them within their industry landscape Not all companies are successful at digitizing their business processes to their full advantage Some merely substitute technology for their traditional processes without truly transforming those methods This approach is less likely to deliver many of the 8Fgt=M=-2+=-9=gt=+381=M38-lt+=I-38-CM37lt9-=gt97ltengagement and competitive advantage which can only be fully realized when advanced technology supports true digital transformation

gt=gt9-97381+313gt+68gtltlt3=

To outpace todayrsquos market disruption businesses must equip themselves with technology that will help them adapt quickly to change So how do you get there Here are some steps you can take to become a digital enterprise

1 gt B-gt3 C[38L Appointing one digital leader is only the beginning All C-level executives must be aligned in a new digital direction True digital transformation will only be successful if it is

Strategic transformations may address a

wide spectrum of issues including business

and operating models products and services

marketing customer relationships technologies

human resources and corporate cultures

Hewlett Packard Enterprise Transform Business

For more information on becoming

a digital enterprise read the SAP

whitepaper Conquering Disruption

Through Digital Transformation

Now itrsquos your turn Take the next step to become a digital enterprise

47

ŀ 9lt+8 +I63+gt-97+8CL66lt312gt=lt=ltL

No part of this publication may be reproduced or transmitted in any form or for any lt9=A3gt29gtgt2Blt==lt73==39890 9lt+8 +I63+gt-97+8CL

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP +I63+gt -97+8CV 38 lt7+8C +8 9gt2lt -98gtlt3=L 6+= = 2gtgtNllAAAL=+Lcomcorporate-enlegalcopyrightindexepxtrademark for additional trademark information and notices Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors

+gt398+6lt9-gt=-3F-+gt398=7+C+ltCL

$2=7+gtlt3+6=+ltlt93C 9lt+8 +I63+gt-97+8C09lt3809lt7+gt398+6purposes only without representation or warranty of any kind and SAP SE or its +I63+gt-97+83==2+6689gt 63+6 09ltltlt9lt=9lt973==398=A3gt2 lt=-gt gt9 gt27+gtlt3+6=L$2986CA+ltlt+8gt3= 09lt 9lt +I63+gt-97+8Clt9-gt=+8services are those that are set forth in the express warranty statements accompanying such products and services if any Nothing herein should be construed as constituting an additional warranty

8 +ltgt3-6+ltM 9lt 3gt= +I63+gt -97+83= 2+899631+gt398 gt9 lt= +8Ccourse of business outlined in this document or any related presentation or to develop or release any functionality mentioned therein This document or any related lt=8gt+gt398M+8 b=9lt3gt=+I63+gt-97+83=b=gtlt+gt1C+89==360gtltdevelopments products andor platform directions and functionality are all subject gt9-2+81+87+C-2+81C 9lt3gt=+I63+gt-97+83=+gt+8Cgt3709ltany reason without notice The information in this document is not a commitment promise or legal obligation to deliver any material code or functionality All forward-looking statements are subject to various risks and uncertainties that could cause +-gt+6 lt=6gt= gt93Hlt7+gtlt3+66C 0lt97B-gt+gt398=L+lt=+lt-+gt39889gt gt9place undue reliance on these forward-looking statements which speak only as of their dates and they should not be relied upon in making purchasing decisions

2

The Journey to Digital

Transformation

Whatrsquos driving this enormous shift and how can companies be prepared to take advantage of the vast opportunities that this progression will present Also how will businesses prepare for the inevitable risks that come along with change of this magnitude We hope you will find some of those answers in this eBook

This report is a unique opportunity to learn about digital transformation from some of the top companies in the technology and consulting industries today It is produced by SAP and includes a compilation of some of the latest thought-leadership perspectives from a variety of industry-leading SAP partners such as Accenture Capgemini Cisco Deloitte EY Hewlett Packard Enterprise IBM Intel PwC T-Systems and Wipro This eBook is aimed at helping business leaders navigate their organizations through this technical shift in order to become leading digital enterprises

Therersquos no doubt the business world is rapidly

changing It is racing at breakneck speed toward

a digital economy in all sectors ndash not just high-

tech Several technology and business drivers are

propelling this evolution and the massive digital

gtlt+8=09lt7+gt398gt2+gt3=-ltlt8gt6C8ltA+CA366+H-gtbusinesses and consumers right across the globe in

multiple sectors and in everyday life

Digital transformation is the use of new

digital technologies to enable major business

improvements such as enhancing customer

experience streamlining operations or creating

new business models

Big amp Fast Data The Rise of Insight-Driven Business Capgemini

3





1

2

3

4



Our Digital World

4




its current rate


1 Hyperconnectivity

2 Cloud Computing







5

















6

























7


313gt+63=ltgt9lt=+ltF8381gt2=38==+8=-+









Velocity Enterprise

8












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13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




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17






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21

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22




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23

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industry improve


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transforming the


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24



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25

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2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















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Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

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37

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313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







3





1

2

3

4



Our Digital World

4




its current rate


1 Hyperconnectivity

2 Cloud Computing







5

















6

























7


313gt+63=ltgt9lt=+ltF8381gt2=38==+8=-+









Velocity Enterprise

8












and the cloud



9



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9Agt2699lt5=













10



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11

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=gt398=09lt)99gt9gt269






5Questions






1

2

3

4

5



12

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HANA Cloud





based technology



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coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












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16






















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17






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21

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22




$279ltgt+8-909$ +ltgt8lt=23=




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23

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industry improve


environment






transforming the


innovation





24



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25

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ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

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366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






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38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



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8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







4




its current rate


1 Hyperconnectivity

2 Cloud Computing







5

















6

























7


313gt+63=ltgt9lt=+ltF8381gt2=38==+8=-+









Velocity Enterprise

8












and the cloud



9



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9Agt2699lt5=













10



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11

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=gt398=09lt)99gt9gt269






5Questions






1

2

3

4

5



12

699gt398NBgtgt=











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Hockey League (NHL)



HANA Cloud





based technology



Plan International

coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












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Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

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20

$2=38==8Fgt=909$


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Really Big Thing




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21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

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ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

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313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







5

















6

























7


313gt+63=ltgt9lt=+ltF8381gt2=38==+8=-+









Velocity Enterprise

8












and the cloud



9



2+gt3=c$269dT


69$-289691C+8lt3-=N$2lt+gt+63Dlt=





9Agt2699lt5=













10



2C9gtgt269T














11

8Fgt=+83=5=906997gt381






=gt398=09lt)99gt9gt269






5Questions






1

2

3

4

5



12

699gt398NBgtgt=











Opportunities



Hockey League (NHL)



HANA Cloud





based technology



Plan International

coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

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313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







6

























7


313gt+63=ltgt9lt=+ltF8381gt2=38==+8=-+









Velocity Enterprise

8












and the cloud



9



2+gt3=c$269dT


69$-289691C+8lt3-=N$2lt+gt+63Dlt=





9Agt2699lt5=













10



2C9gtgt269T














11

8Fgt=+83=5=906997gt381






=gt398=09lt)99gt9gt269






5Questions






1

2

3

4

5



12

699gt398NBgtgt=











Opportunities



Hockey League (NHL)



HANA Cloud





based technology



Plan International

coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







7


313gt+63=ltgt9lt=+ltF8381gt2=38==+8=-+









Velocity Enterprise

8












and the cloud



9



2+gt3=c$269dT


69$-289691C+8lt3-=N$2lt+gt+63Dlt=





9Agt2699lt5=













10



2C9gtgt269T














11

8Fgt=+83=5=906997gt381






=gt398=09lt)99gt9gt269






5Questions






1

2

3

4

5



12

699gt398NBgtgt=











Opportunities



Hockey League (NHL)



HANA Cloud





based technology



Plan International

coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







8












and the cloud



9



2+gt3=c$269dT


69$-289691C+8lt3-=N$2lt+gt+63Dlt=





9Agt2699lt5=













10



2C9gtgt269T














11

8Fgt=+83=5=906997gt381






=gt398=09lt)99gt9gt269






5Questions






1

2

3

4

5



12

699gt398NBgtgt=











Opportunities



Hockey League (NHL)



HANA Cloud





based technology



Plan International

coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







9



2+gt3=c$269dT


69$-289691C+8lt3-=N$2lt+gt+63Dlt=





9Agt2699lt5=













10



2C9gtgt269T














11

8Fgt=+83=5=906997gt381






=gt398=09lt)99gt9gt269






5Questions






1

2

3

4

5



12

699gt398NBgtgt=











Opportunities



Hockey League (NHL)



HANA Cloud





based technology



Plan International

coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







10



2C9gtgt269T














11

8Fgt=+83=5=906997gt381






=gt398=09lt)99gt9gt269






5Questions






1

2

3

4

5



12

699gt398NBgtgt=











Opportunities



Hockey League (NHL)



HANA Cloud





based technology



Plan International

coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







11

8Fgt=+83=5=906997gt381






=gt398=09lt)99gt9gt269






5Questions






1

2

3

4

5



12

699gt398NBgtgt=











Opportunities



Hockey League (NHL)



HANA Cloud





based technology



Plan International

coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







12

699gt398NBgtgt=











Opportunities



Hockey League (NHL)



HANA Cloud





based technology



Plan International

coordinate disaster

response plans

13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







13








3 Cyber Security







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







14



9A8+6Cgt3-=9lt5=












15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







15




+gt+[+=8=312gt=63lt$+8136=38==8Fgt=


1 9ltI-38gt=38==9lt+gt398=












Business




Sponsored by

16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







16






















Value from Big Data

17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







17






data in real time



















ŀ

9lt+8

+I

63+gt-97


18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







18

9A$28gtlt8gt90$2381=U9$V9lt5=





+5381gt28gtlt8gt90$2381=+6






19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







19

2+gtb=A9gt9$T













20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







20

$2=38==8Fgt=909$


2C9$366++7[-2+81lt09lt+8C8=gtlt3=]8-6381)9lt=







Really Big Thing




Businesses





21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







21

2+gt296C=38==99gt9$T

















22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







22




$279ltgt+8-909$ +ltgt8lt=23=




9$lt9A381 +38=


8193819$2+6681=






Challenge Workshop

23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







23

$2311=gt2+6681909$T






industry improve


environment






transforming the


innovation





24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







24



9AClt-lt3gtC9lt5=












25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







25

$2lt9Agt290Clt3=5=












ltCM+=lt=5C9



2014 report


26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







26












27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







27






=5$2312gt=gt398=9gt)9lt==gt=















-lt3gtCltC



Internet of Things


28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







28


313gt+6$-2896913=lt9gtgt286Clt3lt=



Banking and capital

markets are prime

targets for cyber




capital markets

Read about Deutsche

Telekomrsquos Cyber





dashboard




29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







29







shift include









30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







30






98=3=gt8gt+8783[-2+886lt3-





Solution Sales






31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







31


























32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







32

363819lt lt9Fgt+6=gt97lt6+gt398=23=















best customers

33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







33









Vision 2015 Report














34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







34












NO 29



35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







35

889+gt398N+=38==7lt+gt3






366C 96+lt+8+==36C3=ltgt3N$22+lt381-9897C






36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







36

Cgt9889+gt398N9gt313gt+6$-2896913=


9lt$-2896913=lt3381889+gt398












37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







37

-97381+8889+gt398[lt38lt1+83D+gt398
















313gt+6-9=C=gt7=+ltF8381=38===+88=gtlt3=


38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







38



gt=gt9699lt938+313gt+6-9=C=gt7







2015 Report
















39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







39



313gt+696gt398





products




Disruption

40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







40








AgtC690$









41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







41



$2988-gt3$3==gtA8=38==+8$













8G8-




The CDO Club

42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







42













the New Style of IT

43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







43






















44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







44










45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







45




$37gt9+5gt279ltgt+8gt313gt+6-3=398=





3=ltgt39lt-=N+lt8381=2+


72 71 55 51 48

Technology Factors

Market Factors

Regulatory Concerns

Macro-economic

FactorsPeopleSkills







46





















47







46





















47







47







Date post:	13-Feb-2017
Category:	Documents
Upload:	lytuong
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