digital entrepreneurship

“ T h e i n t e r n e t a n d d i g i t a l t e c h n o l o g i e s a r e t r a n s f o r m i n g o u r w o r l d . D i g i t a l

t e c h n o l o g y h a s t o b e o u r f u t u r e . ”

J e a n - C l a u d e J u n c k e r

WHAT ISDIGITAL

ENTREPRENEURSHIP

definition

?

The Main Characteristics

The main characteristics of a digital company are:

- Digital marketing activities. - Digital selling. - Digitization of processes. - Digital nature of goods or services.

Favourable Conditions are Important

According to the “Digital Entrepreneurship Scoreboard 2015” there are 5 PILLARS that can foster digital

entrepreneurship:

- The Digital Knowledge Base.- Digital Business Environment.- Digital Skills.

- Taxation and Financial Environment.- Digital Entrepreneurial Mindset.

Digital Entrepreneurship Contribute to Economic Growth

WHO ISA DIGITAL

ENTREPRENEUR

THE DIGITAL ENTREPRENEUR

?

The only way to do great work is to love what you do

“”

Digital Entrepreneurial Skills

Digital Entrepreneurs must develop these skills:

- Creativity - Leadership - Goal Orientation - Risk Taking

HOW TOSTART A

DIGITAL COMPANY

the lean approach

The Lean Startup Method

Build a Minimum Viable Product

Lean Canvas

digital strategy

“ D i g i t a l t r a n s f o r m a t i o n i s n o t a b o u t u p d a t i n g y o u r t e c h n o l o g y b u t a b o u t u p g r a d i n g y o u r s t r a t e g i c t h i n k i n g . ”

D a v i d L . R o g e r

WHAT ISDIGITALSTRATEGY

definition

?

The Digital Strategy

Companies who want to set an effective digital strategy should:

- Set the main goal.- Identify the digital tools needed.- Prioritize the initiatives.- Measure the results.

DIGITAL STRATEGY

Customers Feedbacks

The Digital Strategy

An effective digital strategy is considered a key factor for businesses to success.

Nowadays having a valuable digital strategy is essential to thrive in a such competitive global scenario.

TAKE ADVANTAGESOF THE

LATEST TRENDS

DIGITAL BUSINESS

MODELS

The Disruptive Power of Internet

Digital companies who want to thrive need to:

- Be innovative.- Embrace digital revolution.- Identify new market opportunity.- Build new digital business models.

The Disruptive Power of Internet

Digital helps to create new

business models.

Sharing economy helps digital entrepreneurs to renovate

long-standing industries.

Sharing economy is about make money from underused assets.

Sharing Economy

Global Crowdfunding Fundraising

Source: “Massolution Crowdfunding Report, 2015”

DIGITALINTERNATIONALIZATION

Global strategy

New technologies have opened up markets and completely sped up internationalization.

“”

Digital technologies foster internationalization.

Customers and companies can communicate easier and products and services are

delivered faster and cheaper.

Most digital companies that are “born global” have better

revenues.

Digital Internationalization

On the other hand from the moment digital entrepreneurs put up their websites they face

global competition.

By working with different cultures digital companies must

be able to handle problems associated with different

backgrounds.

Global Competition

digital marketing

“ I g n o r i n g d i g i t a l m a r k e t i n g i s l i k e o p e n i n g a b u s i n e s s b u t n o t

t e l l i n g a n y o n e . ”

WHAT ISDIGITALMARKETING

definition

?Digital marketing is about engaging users online and helping brands to connect with customers

“”

Customers are online which mean companies need to be

online too.

The Importance of Digital Marketing

- Enhance interactions between companies and users, improving customer relationship.

- Ease to identify targeted customers.

- Greater engagement.

Benefits of Digital Marketing

- It’s more affordable than traditional media.

- Easy to use for small and medium companies.

- Ease to monitor and analyze digital campaign with real time results.

Relevant and entertaining contents are more effective to

increase brand awareness.

Valuable contents go viral on internet and lead to a successful digital marketing performance.

Users are inundated with content everyday, they attention

spans have become shorter.

Content Marketing

Digital marketing holds many opportunities but also

challenges.

Different forms of digital media and channels are proliferating

rapidly.

Digital Marketing is a Fast Thing

GAINING COMPETITIVEADVANTAGES

WITH DIGITAL MARKETING

COMPETITIVE ADVANTAGES

Digital marketing is important both for traditional and digital

companies.

Companies can collect valuable information and increase their

knowledge about customers and competitors, in real time.

Digitization of processes and activities reduces costs.

Gaining Competitive Advantages

CUSTOMERS CHANGINGBEHAVIOR

IN THE DIGITAL ECONOMY

Customers behavior

Unlike traditional media digital technologies allow users to

self-select their own experience.

Customers are no more passive users, they are proactive.

Users can interact each others and influence the perception of

a brand online.

Customers Changing Behavior

Degree of Trust in Different Forms of Advertising

Source: “Nielsen Global Online Consumer Survey”

Rather than simply “consuming”, people are becoming also

“producers” of products they like.

Companies can benefit from “social influencers”.

Prosumers are a big opportunity for companies: they are effective,

cheap and trustful.

Prosumers

How traditional companies must adapt to

the digital revolution“ T h e d i g i t a l r e v o l u t i o n i s f a r m o r e

s i g n i f i c a n t t h a n t h e i n v e n t i o n o f w r i t i n g o r e v e n o f p r i n t i n g . ”

D o u g l a s E n g e l b a r t

A NEW WAYOF DOING

BUSINESS

digital revolution

Traditional business models, processes end activities are being

transformed by the spread of new digital technologies.

Digital transformation it’s not only about changing technology but changing the way companies do business and it involves all the

organization.

Digital Revolution

- Develop new digital business models, selling products or services online.

- Digitize business activities and processes.

- Improve employees skills and company culture.

How Adapt to the Digital Revolution

- Digitize the organization, improving the internal communication.

- Increase digital marketing activities.

- Engage with customers online.

Benefits of Digital Transformation

Digital revolution is now.

It affects every task, activity and process within a company.

Companies must disrupt their own traditional business model

before competitors do.

A Challenging Opportunity

BUSINESSORGANIZATION

IN THE DIGITAL ERA

digital workplace

As digital technology evolves much of the work that was

typically done in an office can be now completed in a digital

workplace.

Digital technologies have broken down communication barriers,

improving employees experience.

Digital Workplace

- Attract talent all over the world.

- Increase employees productivity.

- Increase employees satisfaction.

Benefits of Digital Workplace

- Increase employees retention and engagement.

- Improve communication within the organization.

- Reduce operating costs.

A research conducted by Deloitte identify the benefits:

- Potential misunderstanding.

- Lack the richness of face-to-face communication.

- Different culture and backgrounds can create conflicts among employees from different part of the world.

Risks of Digital Workplace

conclusion

Conclusion

Digital is a new industrial revolution and digital entrepreneurship represents its core element.

The time to build a digital company is now.

Giovanni Conigliaro

THANK YOU