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1 Schibsted Alumni, May 25th
| Date post: | 09-May-2015 |
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1Schibsted Alumni, May 25th, 2011
Lucrative monopolies are long gone
2
Newspaper readers are getting older and older
3
Populasjonen
Dagbladet
VG
Budstikka
BT
DT
F'vennen
Aftenposten
24
15
18
26
24
23
25
22
25
23
28
34
31
32
31
35
2009 1998
Proportion older than 60 years
Higher penetration for web than newspapers
4
0
10
20
30
40
50
60
70
80
90
100
Prosent
Avis 75%
TV 84%
Radio 69%
Internett 76%
Mobil 11%
Source: TNS-Gallup, Forbruker&Media. Daily use
More tools to the advertisers
5
Purchased media
Own media
Deserved media
”Speak to””Dialogue
with””Be talked
about”
Purchased ad space
Company web site, mobil site, etc.
Social media
6
One basic postulate can be
made…
7
What can become
digital, will become digital!
What to do?
9
5 forces shaping the digital media
landscape
10
Mobility and explosion in use of new platforms
11
Mobile platforms gaining grounds very quickly
12
Example from Aftenposten.no, Norway
60 %
65 %
70 %
75 %
80 %
85 %
90 %
95 %
100 %
Mobil
iPad
Web
One in six digital visits from mobile platforms
Mobile phones replace PCs for web access
13
Tablets change user habits
14
Gartner estimate:
• 2011: 70 million
• 2012: 108 million
Convergence of television and Internet
15
Dual screen media experiences
16
Different devices throughout the day
How do we serve users’ needs in specific situations during the day?
Services move to the cloud …
18
… and products become platform neutral
People now expect access to digital products everywere and on any device
19
Location as core of new
services
I wonder where all the women are hanging out?
20
Lots of new services based on where people are
21
We use Facebook Places to show off
22
One out of three mobile searches are local
23
Carpenter
Bar Flower shop
Shops in Carlton street
Night life in Oslo
Cheap
gasoline
City walks
Hotel
That brings us a question:
24
Who will control the largest databases of location-based offers?
One possible outcome
25
26
Disaggregation – and
repackaging of content
Zite: Aggregating and personalizing the news
27
Edited packages are split up into small pieces
28
Edited package as core
The individual content piece as core?
And being repackaged
Music records replaced with tunes and play lists
30
New tools to curate content
31
32
Everything is social
33
How this speech went viral
70 people heard it at MNO management meeting
Several hundred shared in social media
400 downloaded to their computer from Slideshare
Several thousand read about it in blogs
6000 looked at the slides at Slideshare
47 web sites embedded the slides
Facebook has become the new hub
34
Facebook penetration in Norway: 55 %
35
And it is a source to know about our readers
36
We are all content producers
37
• 60 % have posted photos online
• 15 % have posted videos online
• 8 % create blogs
Blogs are as popular as big media sites
38
Social shopping is exploding
39
Search is also becoming social
40
Social gaming has become a huge industry
41
42
New business models for
content
Who will find the smart model for user payment?
43
Media companies face one huge challenge
44
Most content is no longer
scarce… and people want
to share it
45
People pay for more than just the content
45
Unique Content
Unique Convenience
Unique Usefulness
Unique Packaging
Unique Experience
Two success stories
46
Who will control the ecosystems for content?
47
Distribution
Technology
Content
Who will control the ecosystems for content?
48
Distribution
Technology
Content
AmazonBarnes & Noble
Apple
???
News Corp?
Schibsted?
Zinio
Press Display
Losing control of the business model
49
30 %
Products need to be cross-platform
50
2011 is ”The year of experiments”
51
52
Mobility and new
platforms
Localization
Content is fragmented
Everything is social
New business models
5 forces shaping the digital media
landscape
Looking forward
53
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Thank you!John Einar Sandvand
E-mail: [email protected]
Phone: ++47-9915 8839
Twitter: @johnei Blog: http://www.betatales.com
