Digital Lap Counter and Digital Lap Counter and Timer for SwimmersTimer for Swimmers

Richard BartonRichard Barton

Keith HusterKeith Huster

Brent WeigelBrent Weigel

April 18, 2023April 18, 2023

OverviewOverview

Project descriptionProject description Market analysisMarket analysis

Potential customersPotential customers Competitive edgeCompetitive edge

BudgetBudget SummarySummary

Project DescriptionProject DescriptionWater-Proof Box Computing, Saving, Counting

Underwater Pad Senses lap change, displays information to the swimmer

Lap Count Display

Lap Time Display

Pressure Activated Switches

Figure 1: Computer rendering of the Digital Lap Counter and Timer for Swimmers.

Market AnalysisMarket Analysis

Serious swimmers in the USSerious swimmers in the US Earn $35,000 or moreEarn $35,000 or more Ages 7-44Ages 7-44 TriathletesTriathletes Athletes in trainingAthletes in training Competitive swimmersCompetitive swimmers

Swim clubs and teamsSwim clubs and teams UniversitiesUniversities

Potential CustomersPotential Customers

Market AnalysisMarket AnalysisPotential CustomersPotential Customers

Swimming Participation by Household Income Item 1993 1994 1995 1996 1997 1998 1999

Under $15,000 (19.6% of U.S. Pop.) 13.9 12 13.4 13.2 11.2 9.5 8.5

$15,000 - $24,999 (15.3% of U.S. Pop.) 12.9 12.8 12.6 12.4 10.2 10.4 9.1

$25,000 - $34,999 (14.3% of U.S. Pop.) 14.4 15.6 13.8 13.6 11.8 14.7 12.9

$35,000 - $49,999 (17.3% of U.S. Pop.) 21.3 21.1 19 18.5 19.6 20.4 18.2

$50,000 - $74,999 (19.9% of U.S. Pop.) 23.3 24.2 23.6 26.3 23.4 23.1 24.6

$75,000 & Over (13.6% of U.S. Pop.) 14.2 14.3 17.6 16 23.7 21.9 26.7

Total 100 100 100 100 100 100 100

Base (participants in mil.) 61.4 60.3 61.5 60.2 59.5 58.2 57.9

Table 1: Swimming Participation by Household Income. Courtesy SBRnet.com (5/1/01)

Swimming Participation: Total Participation by Age Group (% of Participation)

Item 1993 1994 1995 1996 1997 1998 1999

7-11 (8.0% of U.S. Pop.) 17.1 17.7 18.3 17.4 18.4 17.3 17.7

12-17 (9.4% of U.S. Pop.) 17.7 15.5 16.4 17.5 17.5 17 16.2

18-24 (9.5% of U.S. Pop.) 12.8 10.9 11.1 11.9 11.7 11.2 11.7

25-34 (15.5% of U.S. Pop.) 18.4 17.7 17.6 17.1 125.4 16.3 14.3

35-44 (16.2% of U.S. Pop.) 16.4 17.4 17.7 17.1 18.1 18.4 19

45-54 (12.8% of U.S. Pop.) 8.1 8.7 8.4 9.1 9.1 9.4 9.7

55-64 (9.0% of U.S. Pop.) 4.5 4.5 5.1 4.8 4.9 4.6 4.8

65-74 (8.1% of U.S. Pop.) 5.0* 7.6* 3.5 3.3 3.1 3.8 4.2

75+ (6.2% of U.S. Pop.) n/ a n/ a 1.9 1.9 1.7 2 2.4

Total 100 100 100 100 100 100 100

Base (participants in mil.) 61.4 60.3 61.5 60.2 59.5 58.2 57.9

* Includes "65-74" and "75+"

Table 2: Swimming Participation: Total Participation by Age Group (% of Participation). Courtesy SBRnet.com (5/1/01)

USA Swimming: Membership History Year Year-Round

Athelete Seasonal Athlete

Year-Round Club

Seasonal Club

Non-Athlete (Coaches)

2000 231,352 39,223 2,755 118 25,732

1999 217,325 37,237 2,753 125 25,852

1998 214,206 40,518 2,765 129 26,426

1997 211,728 39,525 2,692 115 25,973

1996 195,853 40,300 2,618 141 24,788

1995 191,855 34,703 2,612 127 24,740

1994 190,559 36,251 2,556 89 24,124

1993 188,647 34,262 2,571 0 24,167

Table 3: USA Swimming: Membership History. Courtesy USA Swimming (5/2/01).

Meant for competition officiatingMeant for competition officiating Give the swimmer information in Give the swimmer information in

an intrusive manneran intrusive manner

Market AnalysisMarket Analysis Competitive Competitive EdgeEdge

Ease of use will be our Ease of use will be our competitive edgecompetitive edge Does away with obtrusively worn itemsDoes away with obtrusively worn items Eliminates the need to interrupt normal Eliminates the need to interrupt normal

positioningpositioning Aiming for a net production cost of Aiming for a net production cost of

$100 and a sales cost of $200.$100 and a sales cost of $200.

Market AnalysisMarket Analysis Competitive Competitive EdgeEdge

BudgetBudget

$3,530.00 Electronics

$1,000.00 Underwater enclosure development, molding, and production

$70.00 PC board production

$600.00 Training and Manuals

$5,000.00 Patent–related legal expenses

$500.00 Detailed market analyses

$500.00 Business Planning

$1,500.00 Travel/Presentation expenses

Total: $12,700.00

Table 4: General project budget.

SummarySummary

Project descriptionProject description Waterproof housing, digital logic Waterproof housing, digital logic

circuitrycircuitry Market analysisMarket analysis

Serious swimmersSerious swimmers Ease of use, low sales costEase of use, low sales cost

BudgetBudget All this, for only $12,700All this, for only $12,700

Questions?Questions?