Digital Marketing 1 Digital Marketing 6 • Cost effective – There are a variety of options...

1 Digital Marketing www.yourwebsite.com


10 Minute Presentation By: TBA Marketing


Let TBA Show You The Way Digital Marketing & Web Development

We live in a digital world that has an “always on the go” mentality. Technologies like phones, tablets,

& computers have claimed their place in the marketing world. Let us put these technologies to work

for you. With over 30 years combined experience, you can trust TBA Marketing. It’s your company’s

time to thrive, don’t get lost in the blur. Let Your Awesome Out!


Why can’t I just have a Facebook, Google+, Twitter, LinkedIn or other social media page instead of a website? The simple answer? Control. Having a website allows YOU to be in total control of your online marketing.

Think of renting vs owning a home. When you own a house, it’s easy to make improvements. On the other hand, if you are renting, all changes must fall under your landlord’s rules.

In the digital world, much like Myspace, your social hub could just disappear.

Renting vs Owning THE DIFFERENCE BETWEEN SOCIAL PLATFORMS & A WEBSITE


Why do I need a website THE ONLINE HOME FOR YOUR BUSINESS

•  The anchor to your company’s online presence •  Presents the branding of your company •  Can build instant credibility •  Can be your best employee •  Can offer perfect customer service & lead nurturing If your business does not have a website or has one that looks chancy, it can leave a bad impression on people and plant a seed of doubt in your quality of service. In direct contrast, a professional website can establish instant validity for your brand. It can generate and nurture leads if setup properly and can be the best customer service rep, offering the specific knowledge you want to portray to your visitors. Your website can be a few simple pages with basic information about your business, an elaborate multimedia sales site, or something in between. Regardless of which type of website you need, it should always be designed thoughtfully, responsive for all devices, and have valuable content, with strong call to actions.


•  Cost effective – There are a variety of options available, ranging from basic to elaborate. If done properly, a website should always provide a positive return on investment (ROI) for the business.

•  Credibility – Consumers expect companies to have websites. A business is trusted more if it has a website. •  Control – When you own a website, you have choices about how it looks and functions. •  Better Marketing – A website has more space to market your business the way you want. You can include

features such as videos, reviews, blogs and special discounts. •  Less Overhead Cost – Your website can be a useful source of information for potential customers, therefore

reducing your employment costs or saving you valuable time. •  24-hour availability – You can be “open for business” 24 hours a day, 7 days a week, anywhere in the world.

Utilizing a knowledge base, blogs, shopping cart, online payment gateways, and contact forms. •  Google loves your websites; it does not love Facebook. Traffic war.

Website Pros REASONS TO HAVE A WEBSITE


•  Maintenance – Keeping content & SEO practices current requires time, effort, and knowledge. •  Complex – With more advanced designs and functionalities, comes more money and time commitments. •  More Effort – You need website visitors. That means you have to implement a marketing strategy. •  Duped by Drag n Drop Builders – Wix, Squarespace, Godaddy - Builders are the devil Bobby! Limited SEO

capabilities, cookie-cutter non-personalized templates, junk coding, and sometime built on flash (which will be unsupported on chrome as of late 2016)… you are going to struggle to get to the top of Google.

Website Cons GENERALLY, PRODUCTIVITY


Benefits of Social Media Marketing

MULTI LEVEL NETWORKING

•  Quick Setup •  Billions of users = massive base of potential customers. •  Each network has different benefits and a unique audience. •  1 share, 1 like, 1 re-tweet could bring virility and put you in front of millions. •  Branding - Customers can learn about your business’s values and services through your status updates. •  Engagement – Social Media encourage interaction and building relationships with customers. How you

interact with them can lead to brand loyalty. •  Low Commitment – Not seeing results, delete the page or show it less attention.


Facebook - Reaches a massive global audience. Second only to Google US website traffic. They also offer competitive advertising rates when compared to Google. Twitter - Is great for posting newsworthy topics and is #8 in the US for website traffic. Google+ – Helps your organic search rankings and can be especially helpful if you have a physical location. Being backed by the world’s largest search engine helps this social networking site pack a powerful punch. YouTube – Is best for posting how-to videos, testimonials or content of your employees “in the field” for a personal. It is the #2 search engine in the world and #3 most visited site in the US. LinkedIn - Very beneficial for B2B companies and networking. #10 in US web traffic. Foursquare - An added bonus for brick-and-mortar locations Instagram – Visual social network for posting pictures and short video content. #18 in US website traffic. Pinterest – An online “pin board” of topics ranging from how-to information, fashion, food, niche products and everything in between. It is the fastest growing social network and ranks #13 US website visitors.

Benefits of the Top 8 Social Networks


•  Limited design – You have to follow their layout. The only design customizations you get are your header and profile pictures.

•  Open forum – Customers can ask questions, give feedback and can sometimes leave damaging complaints. •  Limited Analytics – Reporting is limited when compared to a website. You only have access to information

the social network chooses to give you. •  No ownership – The provider’s terms and conditions control what content and promotions can be posted.

Consider what would happen if the social site shuts down. Would you lose your only online presence?

Cons of Social Media Marketing YES, THERE ARE SOME



Getting to the Top of Google organically

It’s No Walk in the Park

It’s a stealthy, ever changing, combination of:

•  An Optimized Google for Business Page

•  Google+ Posting Frequency; post often!

•  Positive Reviews; go get-em Tiger!

•  Properly SEO’d Website Pages

•  Blog Content Frequency

•  Consistent Directory Listings


Content Marketing THE HEART OF ONLINE SUCCESS

Blogging ~ How-To Guides ~ eBooks ~ Infographics

More Pages Being Indexed = More Pieces of the Internet Search Engine Pie

Quick share buttons allow content to be shared to social media

On avg 60%+ companies find their customers on social media

Interesting content is a Top 3 reason people follow brands on social media.

Compelling content drives successful marketing campaigns.

Word of Mouth is the primary factor behind up to 50% of buying decisions.

6 of 10 users are more likely to buy from a brand they or a friend follow.

Custom content blogs are 63% more likely to influence purchase decisions as

consumers feel more connected to the brand.


•  Offer an Incentive •  Add a QR code or direct link to marketing materials •  Let TBA show you the way

Review Campaigns


TBA Power Listing Services CONSISTENCY IS KEY

Google & Facebook are but two of the Worlds top engines for listing your business. Imagine having all your proper info listed in 60+ additional outlets. Phone number or address changes, they all change consistently. We can do that for you. Then you’ll have that many more pages pointing to your website. Google can’t, and will not, ignore that! Contact us for details.


OUR BASE MARKETING PACKAGE INCLUDES: ALL of the following - Targeted social media marketing, email newsletters, blogging, optimizing your current social platforms & pages, local area advertising, analytics reports, and monthly consultations to target what works best for your brand. All for about the same price as a half page magazine ad (which only reaches 1 network).

TBA MARKETING

Email Newsletter

Blogging

Local Network Advertising

on 863area.com

Optimized Listings &

Analytics Reports

Social Media Management

Monthly Consultations


LET TBA SHOW YOU THE WAY. LET YOUR AWESOME OUT!


www.TBA.Marketing

Date post:	31-Jul-2020
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Digital Marketing 1 Digital Marketing 6 • Cost effective – There are a variety of options...

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