Digital Marketing by Gdata

Digital Marketingby

Digital Marketing

Search Engine Optimization

(SEO)

On-Page SEO

Off-Page SEO

Content Writing

Search Engine Marketing (SEM)

Google AdWords

Google Display Network

Remarketing

Social Media Optimization

(SMO)

Facebook

Twitter

LinkedIn

Instagram, YouTube, Etc.

Social Media Marketing(SMM)

Paid Campaigns & Promotions

E-Mail Marketing Affiliate Marketing Analytics

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving a given website’s ability to be read and indexed by Search Engines like Google & Bing. – 93% of online experiences begin with a search engine.– A site that is Search Engine Optimized typically generates

a minimum of 200% additional Organic Search Traffic than its non-optimized counterpart.

– 90-95% of Search Engine Traffic comes from Google, Yahoo & Bing.


On-Page SEO

Aim - To optimize the website according to search engine preferences and increase the number of organic visits to the website.

Tasks -• Addition & Optimization of Meta-Data on individual pages

• Keyword & content optimization

• SEO Related suggestions for both the backend as well as frontend of the website.

– Webmaster Tools

– CMS Plugins

– Site Load Speed

– Content de-duplication & canonicalization

– Etc.

• User-experience optimization


Off-Page SEO

Aim - To build high quality backlinks, thereby increasing referral traffic as well as leveraging in-bound ‘link juice’.

Tasks - • Build quality links by contacting fashion bloggers

and asking them to write something about us on their website/blog.

• Post the products on fashion/lifestyle related referral websites

• Classifieds

• Social Bookmarking

• Commenting on related posts


Content WritingQuality & relevance of content is one of the most important search

engine ranking signals.

Aim - To re-write/optimize website content with keyword seeded content that will drive high quality, relevant visits to the website as well as improve Search Engine Rankings

Tasks -

• Conduct writing of blog posts + static content on your behalf

• Provide topics and keywords to you for content that needs to be written

• Build quality links by contacting relevant subject authorities and asking them to write something about us on their website/blog. Paid and unpaid.

• Post write-ups on related referral websites

• Social Bookmarking

• Commenting on related posts


Google AdWords

Aim – To conduct highly targeted, objective-driven online advertising campaigns via the biggest search engine – Google.

Tasks -

• Conduct keyword research

• Conduct competitor research

• Create landing pages and define calls-to-action

• Define campaigns based on research

• Create Ad Copy

• Perform A/B & multivariate testing, use in-depth analytics to gain behavioral insights

• Optimize existing campaigns & create new ones


Google AdWords

Google AdWords



Aim – Generate awareness and conduct branding exercises by displaying graphical ads on various websites. Capture potential customers as they browse and conduct research in your business category.

Tasks -

• Research which web properties your target audience (TA) frequents and is associated with

• Create static & dynamic banner ads of various sizes

• Create display campaigns at brand level, product category level, product level

• Assign & optimize budgets to get maximum value from Cost per Click(CPC) and Cost per Impression(CPM) campaigns



Remarketing• Remarketing brings down the average cost per

conversion by roughly 15%

• Remarketing is serving ads to your TA after they have already visited your website

• Remarketing is very important to reach out to indecisive customers – remarketing ads can be tailored and to address the specific products or services the visitor initially exhibited interest in

Social Media (SMO & SMM)

Social Media Optimization (SMO)

SMO is the management of your brand’s digital presence on social networks. SMO efforts need to be coordinated across platforms to project a unified voice by the brand while carefully leveraging the unique characteristics and strengths of each social media outlet.

Building and managing audience engagement is the key to an effective Social Media strategy

Social Media (SMO & SMM)

Social Media Marketing (SMM)

SMM involves any paid advertisement or promotion on a social network. SMM is gaining significant traction as the user bases and user engagement levels of the largest social networks continue to grow.

Paid advertising on social networks can be very fruitful because of the degree to which you can segregate and target your audience. You can define your TA based on demographics like age, location, interests, job titles, etc. which drastically affect the performance and goal-completion-rates of your campaigns.

E-Mail MarketingBulk mailing or mass mailing allows you to reach a very large audience – targeted or otherwise - with minimum expenses to promote your company and products & services.

Email marketing is so effective because it can be used for a variety of objectives:

• Lead Generation

• Follow Ups

• News Bulletins

• Reminders

• Promotions

• Etc.

Our E-Mail marketing solution allows you to create customized mailing campaigns according to visitor profile/behavior and gain analytical insights from the outcomes of your campaigns.

Affiliate Marketing

Affiliate Marketing is the process by which a 3rd party marketer advertises a seller’s product and collects commission on any sales that arise out of said advertising.

An automated affiliate marketing solution tracks these ‘channel partner’ sales and accordingly credits the partner with the stipulated commission.

We can help either side of the equation implement this process. Whether you’re an aggregator or marketplace of products and solutions or a seller yourself looking to find new sales channels, we handle your affiliate marketing strategy.

AnalyticsWithout analytics, you simply don’t get the most out of your digital marketing efforts. It’s important to gauge the effectiveness of your campaigns, track and observe consumer behavior, determine what works and what doesn’t, and optimize accordingly.

That’s where analytics come in. Social analytics, your website analytics report, email-marketing analytics and paid-ad campaign analytics all need to be studied and drilled into to increase the effectiveness of your efforts and optimize the return on your investment.

We actively study analytics reports from all the above outlets and translate the findings into actionable insights.

Our Process• Requirement Analysis

• Scope of Work

• Pre-SEO Audit

• Client Brief & Questionnaire

• Begin Digital Marketing

About General Data P. Limited

GDPL was created in 1984 as an Indian company specializing in software development and engineering analysis. With an extensive repertoire of high-end international projects on advanced platforms, our IT strategy and infrastructure is firmly aligned with the rapidly changing demands of the software industry as well as your unique business needs.

We have developed high-quality IT products for a number of different industries like banking & finance, education, infrastructure (both physical as well as IT), telecommunications, etc.

We put a lot of stress on our philosophy of not just forming new relationships, but building upon them and, given the chance, evolving them. Foreign companies from countries like the US and Germany started out as our clients, and are today our partners and associates. We hope this serves as testament to GDPL’s commitment and work ethic.

We have strong presence in the following fields: Web-Based Solutions Digital Marketing [SEO/SEM//SMM/E-Mail Marketing/Analytics] Customized Software & Application Development Document Management Solutions (DMS) & Records Management

General Data P. LimitedService with Integrity

Thank You

E-Mail: [email protected]: +91 9820081337

Date post:	07-Aug-2015
Category:	Marketing
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