Date post: | 18-Oct-2014 |
Category: |
Marketing |
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© Social Dynamite 2012
www.social-dynamite.com
Digital Marketing for Events trends
“Schedule live influence”Julien Carlier
Président CEO & Founder
@ MPI France Suisse@ Social Dynamite
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© Social Dynamite 2012
www.social-dynamite.com
Agenda
Why Digital Marketing
5 steps for your events
Schedule live influence
Some tools
Innovation for your events in Digital Marketing
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© Social Dynamite 2012
www.social-dynamite.com
Who we are
Our ambition is to contribute to the creation qualitative web.Our promise to focus on content creation.
Our tools, proprietary softwares, simple and efficient, originally created for our clients.
The marketing Agency helps companies and brands, from design to implementation of their digital strategies. Our solutions are available in four areas of expertise: digital strategy, content marketing, social media and search media..
Social Dynamite, the 360 content marketing tool-suite and its moduleContent Scenarist, module for social and scripted promotion
© Social Dynamite 2012
www.social-dynamite.com
Introduction
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Goals
• Attractivité participants, sponsors, create value for stakeholders
• Awareness raise visibility, media coverage, make the event the center of its ecosystem
• Pérennité create and animate the digital community and take the lead for sustainability of the event
Attract
Awareness
Sustainability
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© Social Dynamite 2012
www.social-dynamite.com
Agenda
Why Digital Marketing
5 steps for your events
Schedule live influence
Some tools
Innovation for your events in Digital Marketing
© Social Dynamite 2012
www.social-dynamite.com
Step 1: What to say?
Define your editorial line
• Ingredients, topics, content types
• Channel for distribution
• Performance & KPI
Awareness
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Step 2: publishing calendar
1. What are my ressources / objectives?
2. With respect to event schedule
Save the date
Programme
Live
After
Attract
© Social Dynamite 2012
www.social-dynamite.com
Step 3: engage with your influencers
Visibility and awareness acceleration
• Who are they?
• How to make them engaged?
• Day-to-day issue
Attract
Awareness
© Social Dynamite 2012
www.social-dynamite.com
Step 4: the power of the Event
3 pilars
1. Live and semi-live coverage
2. Live engagement through mobile
3. Content and conferences are your assets
Awareness
Sustainability
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Step 5: back to the community
After the Event
• Distribute the content slowly
• Engage influencers, speakers with their content!
• Create « remixed »
• Engage for next event
Attract AwarenessSustainability
© Social Dynamite 2012
www.social-dynamite.com
Agenda
Why Digital Marketing
5 steps for your events
Schedule live influence
Some tools
Innovation for your events in Digital Marketing
© Social Dynamite 2012
www.social-dynamite.com
Your content
Step 1Share with the Events’ channels
0 min
5 min
Step 2Like, Retweet, Share with Speakers & CommitteesStep 4Like, Retweet, Share with participants4 steps for publish, like retweet, share withBrand, Executives, Speakers, Committees, Influencers…
10 minThe Dynamite’s effect
© Social Dynamite 2012
www.social-dynamite.com
Social Promotion with scenarios
SHE
HE
SHE
BRAND PROMOTIONSCENARIO
HE
HE
HE
2
3
1
5
4
6
7
Executives and employees are convinced that Zzzz is revolutionary.They want to 'likes', 'sharing' and 'retweets' the communication team.
The company Zorg sells its new product Zzzz.The Zzzz needs visibility to become a market leader.
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© Social Dynamite 2012
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Goals
• Schedule live tweet (like we are doing) Conferences: with speakers quotes, slides Logistics: « In 5 min, begin of the Digital Marketing Keynote with
@juliencarlier » Sponsors anounces (they will pay for it): « Live demo of scheduled
tweets on Social Dynamite’s booth E22 »
• Use the power of your influencers
• Focus on real live activities with Digital Master of Ceremony
• Leverage your influence power Trending Topics = Pure Media
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Results
• Pre-schedule messages More engagement More quality More time available for live coverage Into Trending Topics Media leverage
• Scenarios Event ambassadors viarlity & reach Live usage
© Social Dynamite 2012
www.social-dynamite.com
Agenda
Why Digital Marketing
5 steps for your events
Our Innovation for live
Some tools
Innovation for your events in Digital Marketing
© Social Dynamite 2012
www.social-dynamite.com
Some tools
BEFORE LIVE AFTER
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To go further
http://dy-nam.it/qrqu
By
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Live community MPI France Suisse
• Media space news.mpifrance.org Board involvment Media coverage Social Media distribution
• Page Facebook, Twitter, LinkedIn Feeded automaticaly x20 engagement X20 conversation
© Social Dynamite 2012
www.social-dynamite.com
Julien Carlier - CEO
[email protected]+33 6 12 37 05 10
www.social-dynamite.com
Q & A