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1 Digital Marketing for Retailers Rod Holmes
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Digital Marketing for Retailers
Rod Holmes
2
Local
LocalPaid
Paid
Organic
Search Results Page
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• Keywords • Local SEO• Paid Search• Organic SEO
Awareness
Interest
Learn
Shop
Buy
#7Of7Searches/Month
Keywords
Long@tail7Keywords
Head7Keywords
Keywords
Longtail keywords are important!
Keywords indicate intension
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• Keywords• Local SEO • Paid Search• Organic SEO
1111
Local7SEO
1212
Local7SEO
1313
Local7SEO
1414
Local7SEO
Name,7Address,7&7Phone7number
NAP$Consistency
1515
Local7SEO
Collect Citations
Find where your competitors are listed and try to get listed as well
1616
Local7SEO
Search for competitors’ addresses & phone number in Google Maps
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• Keywords• Local SEO• Paid Search • Organic SEO
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Paid7Search Online Ads??
hPp://www.thinkwithgoogle.com/arTcles/proof@online@ads@increase@[email protected]
Can7online7search7ads7impact7offline7
store7sales?7The7connecTon7seems7
counterintuiTve,7but7the7answer7is7a7
firm7"yes."7A7milestone7meta@analysis7
of7experiments7with7137top7U.S.7
retailers,7conducted7by7Applied7
PredicTve7Technologies,7proves7that7
search7ads7drive7incremental7offline7
sales.
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2/3 of Clicks for High Commercial Intent Keywords go to Sponsored Results
45.5% of People Could Not Identify the Ads if Only at the Top
Up to 85.2% of Pixels Above the Fold are Sponsored Results for High Commercial Intent KWs
Paid7Search Why Pay?
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Paid
Paid
Paid7Search
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Paid7Search
“Okay7Google,7where’s7the7closest7hardware7store?”
Paid7Search
Paid7Search
Enhanced7Campaigns7=7LocaTon7+7Device
Options
Targeted7Lists
Paid7Search Options
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• Keywords• Local SEO• Paid Search• Organic SEO
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Organic
Search Results Page
‣ If you want to rank for a particular keyword, make sure you have one page dedicated to it.‣Optimize that page
Organic7SEO
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BePer7ContentNo7Spammy7Links
Rod Holmes
SEO Basics
Follow7us7on7TwiPer7@chicagostyleseo
Sign7up7for7our7newslePer7
chicagostyleseo.com
Sign7up7for7a7free7website7evaluaTon
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Digital Marketing for Retailers
Rod Holmes
