Date post: | 17-Sep-2014 |
Category: |
Marketing |
View: | 587 times |
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DIGITAL MARKETING �FOR STARTUPS�
COMPANY�
PROFILE �
socialab
§ Socialab offers a wide range of digital marke5ng services: web, social, search, display, mobile & affiliate.
§ Socialab is reliable. We’ve been working with brands directly, as well as through other agencies who appreciate our consistently good quality of work.
§ We’ve earned both Awards and Recogni1on for our work. But, most of all, we’ve won our clients’ hearts, because we always bring Results.
§ We maintain the first and most popular Greek blog about digital marke5ng, suit.gr, that educates marketers and also promotes case studies of our work in the last 4 years.
§ We also manage the biggest group for digital marke5ng on LinkedIn with more than 3,000 members, most of which are in marke5ng or adver5sing.
Clients
Creden5als: The blog
We run Suit, the #1 website for Digital Marke5ng news and 5ps in Greek, with more than 200,000 visits in the last 4+ years, mostly marketers.
hSp://www.suit.gr/
Creden5als: The group
We own the biggest Greek group on digital marke5ng on LinkedIn, with more than 3,000 professionals: Social Media GR
hSp://www.linkedin.com/groups?gid=3024911
Creden5als: Media
We have been featured in the media: § Kathimerini (16 Nov 2010): Social Media in Elec5ons
§ Athina 984 (Nov 2010): Elec5on Results and Social Media
§ Alpha TV (twice in 2011): Social Media from the users’ POV.
§ Vima FM 99,5 (Jan 2012): Social Media Marke5ng Seminars
§ Sport FM (20 Jan 2012): Pricing of Social Media Services
§ Marke5ng Week (15 Oct 2012): Cover and Company Presenta5on
Creden5als: Congresses Academic: § Panteios (Media dept) 2013
§ ALBA (Digital Marke5ng) 2013
§ AUEB/ELTRUN 2012 & 2013
§ Deree (Marke5ng Society) 2012
§ SAE (Music Business) 2012
§ AKTO (Social Media) 2012 & 2013
Professional: § Social Media Conference 2012 & 2013
§ All Things Facebook 2011, 2012, 2013
§ Online Marke5ng Conference 2013
§ EEDE/EIP 2012 & 2013
§ Entrepreneurship Panorama 2012
Creden5als: ALBA & DMI partners
In 2013, Socialab was approached by the Digital Marke5ng Ins5tute in Dublin, Ireland. Their goal was to reach out to a top agency in the country in order to train people in digital marke5ng. In turn, Socialab partnered with ALBA Graduate School that has the best infrastructure for Execu5ve Development in Greece to provide the best course for applied knowledge of digital marke5ng in the country.
digital PR brand monitoring audience engagement brand ambassadors affiliate marke5ng
digital strategy social media apps & ads online video SEM: SEO/PPC
some of
our services
George Anagnostopoulos
§ Digital Content Creator since 1994 in the first Greek web-‐zine. § Digital Marketer since 1999, in a dot-‐com in the UK. § Search Marke5ng since 2002 § Blogger since 2004 § Mobile Marke5ng since 2006 § Social Media Marke5ng since 2009 § Judge at Ermis Awards -‐ Digital § Has worked with 50+ brands in the last 13 years.
STARTUP �
MARKETING �
My own startups
§ First Greek web-‐zine § Web design freelancer § Search marke5ng freelancer § A lot of ideas between the last two § Transla5on agency § Mobile marke5ng company, marketed interna5onally § Mobile Marke5ng since 2006 § Social Media Marke5ng since 2009
Your turn...
Which startups do you know whose marke5ng you liked?
DIGITAL�
MEDIA �
The promise...
The promise...
Digital Media
§ Social: Facebook mostly. § Search: SEO & SEM § Email § Mobile § Digital Display § Blogs, Forums, Communi5es
§ Are we forgemng something? § Which do you think helped me?
Facebook Apps
Facebook Adver5sing
YOUTUBE
TwiSer
FOURSQUARE
CASE STUDIES�
WITH A SMALL BUDGET�
Management of a Facebook Event with more than 3,000 aSendees to guide the audience of Public Stores to their shops at midnight for the launch of a new game. (3-‐person team)
Soon aner rebranding Calgonit dish-‐washer tablets to Finish, ReckiS Benckiser wanted a viral. Thanks to our neat Video SEO strategy, this video received more than 3,000,000 verified views on YouTube.
PR/Buzz Case Study: Ithaky Travel
§ Ithaky is a small unmanned digital travel agency and its owners wanted to see if their small opera5on could make a big story on the news for free.
§ We came up with an idea that generated a lot of aSen5on: We declared a contest where if a couple became pregnant during their vaca5on, they would win 4,000 euros. To make things more interes5ng, whoever referred them to book on Ithaky would win 1,000 euros.
§ The contest became so interes5ng online that they were featured on ANT1’s morning show “Kalimera Ellada” and on “Radio Arvyla”. Total es5mated audience: 3+ million people. For free.
FAVORITE�
VIDEO CASE STUDIES�
• BlendTec: hSp://www.youtube.com/watch?v=qg1ckCkm8YI
• Dollar Shave Club #1: hSps://www.youtube.com/watch?v=ZUG9qYTJMsI
• Dollar Shave Club #2: hSps://www.youtube.com/watch?v=3FOae1V1-‐Xg
Case Studies
Bold means memorable.
But you s5ll need a good product.
Remember...
hSp://speakerzen.me/59
(Let’s see what happens)
Before you go...
KALI �
TSIKNOPEMPTI �