PRESENTED BY:

TYLER THOMAS Social Media Specialist | University of Nebraska–Lincoln

social@unl.edu | @TylerAThomasAugust 07, 2014

DIGITAL MARKETING LANDSCAPE

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›› PAST CLIENTS

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MOBILE

WEBCONTENT

PERSONALIZATION

ADVERTISING

DIGITAL DEVICES

DIGITAL MARKETING

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›› MOBILE

• First Screen

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›› WEB

• User Experience (UX)• User Interface (UI)• Information Architecture• Customized Experience

›› ADVERTISING

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• Digital Ads• Digital Campaigns • Search Engine Marketing (SEM)

• Search Engine Optimization (SEO)

• Text Message Marketing (SMS)

• Push Notifications

›› CONTENT

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• Content Marketing• Content Strategy

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›› PERSONALIZATION

• Email• Social Media• Apps • Gaming• Customer Portals/Rewards

›› DIGITAL DEVICES

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• Google Glass• Wearables• Tech Ecosystem

Connections

›› DATA

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• Digital Insights & Analytics• Customer Relationship

Management (CRM)

• Link Tracking• Eye Tracking

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MOBILE

WEBCONTENT

PERSONALIZATION

ADVERTISING

DIGITAL DEVICES

DIGITAL MARKETING

Thank You. - @TylerAThomas