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KNOW YOUR TARGET Good advertising begins with defining WHO your customer is, WHERE they live, and understanding WHY they buy. A lot of fitness professionals (and business owners) think that you have to go to some incredible lengths to find new clients. You don’t. Digital marketing (and specifically Facebook advertising) holds the greatest opportunity for getting more NEW clients fast. DESIGN YOUR CREATIVE LAUNCH AND PROMOTE 4 TRACK AND ADJUST 6 3 CHOOSE YOUR OFFER Offers are KEY. You need to engage your prospect to get off their butt and take action. A good offer connects and moves them forward. Use information, trials, assessments, short-term programs, or workshops. And to boost repsonse, include a deadline and limited number of spots available. ONLY 50 SPOTS AVAILABLE! This is the part where a lot of people get stuck. But it’s actually very simple to write some basic copy and choose a good image. One or two lines of copy is all that’s needed. And landing pages? You can use any number of templates from simple services like Infusionsoft. Be sure to carry your copy and image over to match the landing page for best results Now that you’ve got your ad ready, it’s time to set it up and get it approved. You may have to resubmit once or twice to get it through, but that’s all part of the process. Set up converstion tracking by adding a tracking pixel to your thank you page. Create Copy Choose Image Design Your Landing Page 5 CAPTURE AND CONVERT Once you’ve got traffic turned on, it’s time to capture leads, qualify your prospects (ensure you’re talking to the right ones), and get them engaged with you to close sales. Good advertising is never an event. It’s a process. And that means watching your numbers, testing, and adjusting as needed to optimize your results and hit your goals more efficiently. For best results, we recommend using: AUTO-CLOSER ® “The Fitness Industry’s #1 Sales System” 5 ADDITIONAL OPPORTUNITIES... WHAT’S NEXT? The more great content you share via social media, blogs, email marketing, and more... the more valuable and engaged your prospects and network will become. Share Great Content Don’t just focus on reaching new people − be sure to engage your current community. The more THEY engage, the easier and faster you’ll become noticable to their networks... and chances are good those networks include many of your perfect client prospects. Engage Your Network Social media and Facebook are simply platforms that offer a way to connect to PEOPLE. And building relationships with people is what drives the growth of your business. Focus on Personal Vonnection and Building relationships Want to get this going FAST? NPE is the leading fitness business services company for fitness professionals and business owners to grow to the next level. Get step-by-step coaching on bringing 10+ new clients into your business in the next two weeks by scheduling a complimentary fitness business coaching session with one of our Success Coaches who’ve all “been there, done that” at www.NPECoachesCorner.com FACEBOOK: THE PROBLEM THE OPPORTUNITY 1.44+ billion users 65% of users are 35+ years old 60% of users are female Includes advanced ad targeting capabilities with valuable analytic insights 35 DIGITAL MARKETING FOR FITNESS BUSINESS OWNERS TIP SHEET © NPE GROUP, LLC | All Rights Reserved How to Get 10+ New Fitness Clients from Facebook in the Next Two Weeks
