Digital Marketing Tools for Real Estate

Eleanor Thorne919-649-5057

@isellmoney

Advertising vs Digital Marketing

Social Media Is About The Conversation…

The Everything Button

Discussions, Blogs

Friends as Authority

Twitter Real Time Discussions

Slapping Up A Listing

If this is what your listing presentation is all about – you might lose on your next appointment. This is not about the conversation. It’s Advertising.

Social Media Tools You NEED…

• Networking is Easy to Understand• Easy to Access from Your Phone• Only have ONE persona• Keep checking your Security Settings• Create Lists for your friends• Link to your Personal Website• Create Real Estate Tab

Twitter Done Wrong

FourSquare – check in when you are around town.

Flickr – connect your pictures to Twitter

Events – make sure you search the #’s for events you attend

Hootsuite – put this on your phone!

EASY Twitter

Remember you can’t be SFRealtor… #justsayin’

A website is like a bound Book… it’s published and never gets updated

The Difference In A Website and a Blog…

A Blog is like a notebook that gets updated OFTEN… Google wants it to be like a newspaper website, or a magazine website or a Realtor.com site that has updates every hour!

The Difference In A Website and a Blog…

Other Online Sites To Consider

Activerain

1. Write a Good Profile2. Post it on multiple sites3. Connect to Other People4. Start Creating Content

How to Get Seen

Who To Connect With?

Links to interesting information Market Reports including: DOM, Number

of Distressed Properties, Number of Sellers Dropping their Price, Absorption Rate

Photos – especially of events, people you connect with and what is near your listings

THINGS YOU ALWAYS TELL Buyers or Sellers

Write the way you would talk to a friend or child, giving them advice.

What To Share

Take Advantage of the Blog on Corporate Website

Use Hootsuite and load it on your phone When you sit down to write about an area or

a property – write A LONG “article” and then break it into 2 or 3 shorter posts.

Do Market Reports in same format every month

Try Paid Services like Altos, RealBird, or Roost

Time Saving Tips

Connect with me:Eleanor ThorneeleaVor@gmail.comhttp://www.ncfhaexpert.com@isellmoney919-649-5057