Digital / Online Marketing

@rsenthilkumarLead Digital & Sales Strategy / Head – Operations – mcube advertising LLC

Geography is now

History…

Its one world…there’s no barrier in the online world…

Spot the difference?

Spot the difference?

One of the first ads by Coca Cola!

and yes we have come a long way!

So what’s changed?

TelevisionCable & DTHPressRadioCinema

539MILLION

448MILLION

349MILLION

158MILLION

76MILLION

MOBILE

7th MASS MEDIA

1500s:

PRINTING

1900s:

RECORDING

1910s: CINEMA 1920s: RADIO

1950s: TV 1990s:

INTERNET

180,000,000INTERNET USERS

12%INTERNET PENETRATION

India users data

Age wise online population

Spends an average 14.5 hrs/month

75% internet users between 15-34

social networking - 85%search - 87%

sports - 40%travel - 40%

retail - 54%

What they are doing online…

India Internet Traffic: Desktop v/s Mobile

Mobile Users estimated

Search on key word – narendra modi

Search on key word - rahul gandhi

Search results

Social Media Numbers

* Above 18 years of age / Source: Industry Est/ Socialbakers.com

82 M82 M

31 M31 M

18 M18 M

22 M22 M

34 M34 M

Conversations are social!

876.02 MillionMobile Subscribers 72%

Overall penetration

APAC accounts for 40% of internet data traffic

Opportunity for Apps

developers / VAS

providers…

That brings us to the targeting!The people who we need to talk to!

From inform to engage!

Coca Cola Shadow campaign

Digital first has come to stay!

Airtel Champions League

Be realtime!

Facebook Status change

Going online/social isn’t a choice anymore!

Marathon goes digital!

Retail goes digital!

TESCO

Suzlon PALS

Some misses & unlikes!

Possibilities are endless!

Q&A