Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary2

• Build awareness as a “Best Place to Work”

• Enlist, engage and empower employees as Talent Ambassadors

• Build recruiter capabilities

• Leverage all recruiting networks available

• Engage with candidates where they are

Online Diversity Strategy Objectives

October 1, 2015Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary3

Web Properties & Social Media

Channels

BrandingEmployer of ChoiceContent ManagementInside MasterCard

Our Network

Social Media Ambassadors

AwarenessInvite to EngageMultiplier Effect

Your Network

Direct Sourcing & Engagement

Recruiter TrainingSearch TechniquesDiversity “Library”

New Network

October 1, 2015Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary4

Web Properties & Social Media

Channels

BrandingEmployer of ChoiceContent ManagementInside MasterCard

Our Network

Social Media Ambassadors

AwarenessInvite to EngageMultiplier Effect

Your Network

Direct Sourcing & Engagement

Recruiter TrainingSearch TechniquesDiversity “Library”

New Network

October 1, 2015Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary5

AN EMPLOYMENT BRAND THAT IS IN SYNC WITH OUR BRAND

Connecting People to Priceless Possibilities

Define Employment Brand

WHAT MATTERS TO EMPLOYEES

Force for Good Globality

Creative & Innovative Culture

Modern Culture

The Whole You

Career Development

October 1, 2015Digital Recruitment@HRCharlie

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©2015 MasterCard. Proprietary8

Content Management

• Identify all sites and channels • Retire, reclaim and manage

• Create content calendar and strategy

• No web or social properties can be static

October 1, 2015Digital Recruitment@HRCharlie

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A YouTube playlist for direct candidate

messaging and branding

October 1, 2015Digital Recruitment@HRCharlie

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Updating branding on Direct Employers increased

candidate flow by 92%

Updated LinkedIn branding & targeted career pages increased

“apply clicks” by 84%

October 1, 2015Digital Recruitment@HRCharlie

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Social posts unique

candidate reach has increased by 110% since

launch

Candidate response to Twitter Cards averages 78%

higher than regular job posts

October 1, 2015Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary12

Web Properties & Social Media

Channels

BrandingEmployer of ChoiceContent ManagementInside MasterCard

Our Network

Social Media Ambassadors

AwarenessInvite to EngageMultiplier Effect

Your Network

Direct Sourcing & Engagement

Diversity “Library” Search TechniquesTools, Alerts & Saved Searches

New Network

October 1, 2015Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary13

New Hire Welcome

Letter

Business Resource Groups

Hiring Manager How To

Recruiter Social Media

Training

Increase in Glassdoor activity by 316%

10x the unique candidate reach Overall reach has increased by 70%

Employees as Talent Ambassadors

October 1, 2015Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary14

Web Properties & Social Media

Channels

BrandingEmployer of ChoiceContent ManagementInside MasterCard

Our Network

Social Media Ambassadors

AwarenessInvite to EngageMultiplier Effect

Your Network

Direct Sourcing & Engagement

Recruiter TrainingSearch TechniquesDiversity “Library”

New Network

October 1, 2015Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary15

Recruiter Search Training

October 1, 2015Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary16

Basic Boolean

And Requires all terms

Or Returns either terms

Not / - Eliminates terms

“ ” Returns exact phrase

( ) Subset of a search

* Wildcard

October 1, 2015Digital Recruitment@HRCharlie

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Advanced Boolean

Intitle: Keywords in title

Inurl: Keywords in url

Site: “Xray search” a website

Related: Finds similar sites

October 1, 2015Digital Recruitment@HRCharlie

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Indirect search techniquesYour connections have connections

James --------Director of Marketing

Connections of JamesBoolean searches work in LinkedInYou can X-Ray LinkedIn

October 1, 2015Digital Recruitment@HRCharlie

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20% of Sourcers time is spent on strategic pipelining

Develop a search librarySearch termsSearch strings

Direct sourced hires have increased by 127%

Direct sourced diverse hires have increased by 105%

Create search alerts

Additional Tips & Results

Leverage training & supportAIRS, LinkedIn Dedicate time to strategic sourcing &

experiment with various search strings

October 1, 2015Digital Recruitment@HRCharlie

©2015 MasterCard. Proprietary20

• Build a branding foundation

• Engage employees as Talent Ambassadors

• Build recruiter capabilities

• Leverage all recruiting networks available

Final Recommendations

October 1, 2015Digital Recruitment@HRCharlie