Digital TransformationHarnessing Digital To Drive Retail Growth12-13 June 2019 | McCann Manchester, Bonis Hall, Prestbury SK10 4EF

in partnership with

Welcome to Digital TransformationDigital Transformation is a two-day specialist programme designed to help retailers anticipate digital trends and understand consumer behaviour. By understanding these two areas organisations can deliver a customer journey that maximises sales and increases loyalty.

The course is specifically aimed at retail leaders and managers currently working in the digital space, but equally for those in retail operational roles who need to enhance their understanding of the online customer journey.

VenueMcCann Manchester, Bonis Hall, Bonis Hall Lane, Prestbury SK10 4EF.

Who is it for?• Online Retail Managers• Retail Website Managers• E-commerce Operations

Managers• Heads of Retail

McCann ManchesterOSS Retail has partnered with McCann Worldgroup to deliver this two-day specialist programme.

McCann work with retail brands and every year drive footfall into more than 6,500 stores to help power annual sales of more than £20bn on behalf of their clients.

“Customers needs and behaviours are changing faster than ever before. Alongside OSS Retail we have created a programme to help you unlock your digital strategy to deliver both meaningful and profitable customer experiences” Jamie Peate - Global Head of Retail Strategy, McCann Worldgroup

“Advances in technology continue to change the retail landscape. During the two-day programme I’ll share the insights from world trade shows such as CES, Las Vegas, Mobile World Congress in Barcelona and SXSW in Austin, Texas about the upcoming digital trends” Monica Tailor - Head of Digital, McCann Manchester

Learning outcomesAs a result of attending the programme delegates will gain new insights and techniques focused on:

• Direction: what’s the vision & purpose for digital in your sector and organisation

• Awareness: of current digital trends

• Decoding: interpreting consumer behaviour & trends

• Execution: empowering people to think differently

• Innovation: creating the conditions to experiment and be creative

• Collaboration: enabling managers to work effectively across functions to deliver a high quality and consistent multi-channel experience for customers

• Influencing: persuading & influencing stakeholders

• Business Judgement: making the right decisions in a fast-changing environment

Day 1Today and the near future

Creative & Channel – Content in Context: ‘Paid, Owned, Earned’ - understanding the language of and trends in digital retail

Customer Understanding – What is your customer doing now? An exercise to discuss current customer behavior, plus insights on wider consumer trends from award-winning global provider of Market Research Mintel. We will also take a Global Retail Safari – to look at the digital activity of retailers across the world

Innovation & the Customer Journey – what does the ideal customer journey look like? We’ll be analysing the framework for the Customer Journey ‘Funnel’ - including Awareness, Consideration, Purchase, Fulfilment and Post-Purchase. This will include a group exercise and case study on ‘what great looks like’ in multichannel retail

Networking Dinner and Inspiration Session - on ‘Digital and the Near Future’ - Monica Tailor, Head of Digital, McCann Worldgroup share the insights from world trade shows such as CES, Las Vegas, Mobile World Congress in Barcelona and SXSW in Austin, Texas about the upcoming digital trends

Innovation & Organisational Change – exploring the challenge for innovation, organisational change and the impact on company culture and roles with senior retailers includes insights from Neil Phillips, Head of Digital Retail Operations – Marks & Spencer and other leading retailers

Digital Transformation, Innovation & the Customer Journey – delegate groups work on a detailed case study focusing on Transformation, Innovation and the Customer as the driver for retail growth, culminating in presentations to a panel of digital retail experts. The experts will provide feedback and share their views on the routes to, challenges of and opportunities for growth through Digital Transformation

Inspiration session – ‘The Far Future’ from an applied futurist. Find out how major brands and industries see what’s happening next – and how to build sustainable strategies for success, whatever the future holds.

Day 2Looking into the far future

OSS Retail, formerly known as Oxford Summer School has been transforming the careers of retail

professionals from their first steps in retail management right through

to board level since 1923. www.ossretail.co.uk

Join the digital retail revolution

BOOK NOWDelegate fee is £1795 + VAT (fee includes course materials, meals and overnight accommodation at Mottram Hall Hotel - mottramhall.com)

Contact us now for more information and to book your place

Neil Moss0121 446 668807823 416847neil@ossretail.co.uk

McCann Worldgroup is a global network spanning 300 cites across 125 countries.

McCann transforms brands and grows businesses, large and small, in the private or public sector on a national and international

scale. McCann Manchester is the UK’s largest and most successful integrated marketing

communications agency.www.mccannmanchester.com