Digital Transformation the role of new customer behavior and disruptive technology

in influencing how organizations evolve

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In landscape of slow economic recovery, digital continues to show healthy growth

E-commerce is growing at double-digit rates in the United States and most European countries, and it is booming across Asia.

The connected world creates a digital imperative for companies

Companies that invest in important new technologies and manage them well are more profitable than their industry

peers.

The age of experimentation with digital is over

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SMEs grow 2 to 3 x faster when they adopt ICT

Leverage digital

technology (SMAC)

grow opportunities & profits while scaling efficiently

Enable collaboration

amongst stakeholders

Organize team around digital

touch points

Effective Digital Enterprises

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Digital shift happens

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§  The way we communicate & collaborate changes §  Products & Services become digital §  Processes become more transparent, more

interactive and are powered by big data

Digital transformation is the use of new digital technologies to enable major business improvements

Real Digital transformation happens when customers win

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I   Enhancing customer experience

II   Streamlining operations

III   Creating new business models

Organisational Challenges

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§  touching every function and business unit §  impacting processes, systems and incentives

Digital is here to stay!

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Social, mobile, big data, cloud, real-time, and other disruptive technologies are converging to bigger changes than initially anticipated.

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Social, mobile, analytics, cloud, real-time are now available to businesses of all sizes

Technology adoption allows SMEs to level the playing field, expand into new products a n d n e w m a r k e t s a n d compete with larger players

Implementing digital transformation makes digital an

integral part of the business strategy

Those that are successful in understanding the power of digital transformation and implementing it

across their businesses will lead a new wave of SME growth

Opportunity is even bigger for SMEs

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Tired of keeping up with innovation

Struggle to gain transformational effects from digital technologies

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Develop management & technology skills to realize the potential of new technologies

Benefits of Digital Transformation

I Updated company vision

II Improved customer journey

III Thriving culture of innovation

IV Greater competitive advantages

OR face the risk of being marginalized by digital competitors

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navigate & ride the digital technology wave and emerge as winners

I n g r i d W i l l e m s w w w . w f m c . b e Ingrid.willems@wfmc.be

+32 471 95 00 80

To Stay Relevant, Act Now!