DIGITALIZATION OF THE FUNDRAISING PROCESS

The Investment Banker Point of View

Lasse Mäkelä, Co-Founder and CEO, Invesdor Ltd - @Lassemac

Who am I?

• 16 years of experience in corporate finance, 8 of which in investment banking

• IPOs and capital raising, M&A• Merrill Lynch, Icecapital Securities, KONE, Consti

Group, Corbel Holding

• Now co-founder and CEO of equity crowdfunding platform Invesdor

• Digitizing fundraising and corporate finance

Invesdor

Building a leading equity crowdfunding market place in Europe• Easy online marketplace for unlisted growth

companies and for investors around the world

• Successfully launched in May 2012

• Founding member of Nordic Crowdfunding Alliance with four other Nordic platforms

• Impressive list of local partners (Business Angel networks and Wealth Management Companies)

Invesdor so farcompany

pitches receivedcampaigns accepted

21

successful rounds

370 72

2.79

M.€ raised

2,300+Investm

ents14,800Reg.

users

60% market share in equity crowdfunding in Finland

2013

Invesdor60%

Others

40%

Report: 13th March 2014 by Ministry of Finance and Ministry of Employment and the Economy of Finland

Lasse Mäkelä16 years in finance, banking, capital raising, M&A and business developmentMerrill Lynch, Icecapital Securities, KONE

Timo Lappi15 years of legal work with growth companies, business angels and private equityFondia, Castren & Snellman, Boardman

Tero Weckroth11 years in investment banking, 5 years in biotech industryAlfred Berg/ABN AMRO, Dresdner Kleinwort, Kepler Capital Markets, Serono

Petteri Poutiainen16 years of international sales and marketing in IT industryInspirational sales leader and Senior Sales Director at Oracle Corporation

Mikko Bergman17 years in banking & corporate finance, entrepreneurAlfred Berg/ABN AMRO, Managing partner of Summa Capital

Senior board with international financial and legal expertise

Digitalisation of

the process

Two philosophies of financing

Public, open financing• Open to the public• Transparent• Natural exit: IPO

Seed & Startup Financing

Cabinet financing• Closed to the public• Venture capital, private

equity• Natural exit:

acquisition

Banking process

• Buying unlisted shares made easy

• Open, safe and transparent service model

• Revenue model: Upfront listing fee & commission

Invesdor provides Open, transparent and scalable market place

The evolution of equity crowdfunding value chain

Angels VCs

CF

CF Angels VCs

Public funds

Angels VCs

2012: A new tool to raise funds

2013: This thing works

2014: Full integration in the system

Current legal framework for Invesdor• Invesdor has operated 2 ½ years in Finland with

process accepted by the Financial Authority

• Financial Authority reinterpreted the existing law in June 2014 -> investment firm license needed to operate in Finland

• Invesdor applies for the license

• We are exited about the new possibilities what the license will bring us!

Thank you!Lasse Mäkelälasse.makela@invesdor.com@lassemac