Unconsumption

Unconsumption

SXSWFrom:Dr. Nita Rollins, FuturistResource Interactive‟s RI:Lab

Actions and forces that reduce a consumer footprint

Unconsumption

No Shortage of Scholarship

RI TREND MAP

2009-2015

Macrotrend

Consumer

Digital

Sociocultural

Brand/Industry Vertical

RI TREND MAP

2009-2015

Macrotrend

Consumer

Digital

Sociocultural

Brand/Industry Vertical

Scarcity &

Sustainability

Locasumers

The Socially

Conscious Web

Unconsumption

CSR

Recessionary

Reality

Stealth Wealth

Skeptinomics

Lifehacking

Stopwatch

Shopping

The Lazy Environmentalist

NYT

•

•

•

•

•

he CleanEconomy: Repowering Jobs, Businesses

and Investments Across America,

Are marketers focused on

this alternate economy and

ecosystem?

Some are...

“Unconsumption is a word used to describe everything that

happens after an act of acquisition.Unconsumption is an

invisible badge.

Unconsumption means enjoying the things you

own to the fullest – not just at the moment of

acquisition.

Unconsumption is an idea, a set of behaviors, a way of

thinking about consumption itself from a new

perspective.Unconsumption is free.” SOURCE: unconsumption blog by Rob Walker, Tom Hosford, Steve Chaney, Brian W. Jones

H&M Outed for Destroying Unsold Apparel

SOURCE: NYT, Jan 2010

PUBLICIZING AND

CATALOGING

CONSUMPTION

the

friendliness which stuff-swapping could

engender.

my relationship with stuff and

how not to let it define you.

ARTISTIC

INVENTORIES

EXAMINE

CONSUMPTION

& IDENTITY

the

friendliness which stuff-swapping could

engender.

my relationship with stuff and

how not to let it define you.

Everything I Have

ARTISTIC

INVENTORIES

EXAMINE

CONSUMPTION

& IDENTITY

consumer

ACTIONSdigital

FORCES

Online Forums

Video Ethnography

consumer

ACTIONS

Dane, 24, Austinite & unconsumer

Swap

digitalFORCES

RADICAL

TRANSPARENCY

900 of 4,500 companies delisted

DISINTERMEDIATION

FREECONOMICS

Free: The Future of a Radical Price

NETWORK EFFECT

The Facebook Causes application

has become the fastest growing

consumer Internet application in

history, reaching 50 million users in

just two years.

“Companies like Facebook, Twitter, Ebay and Apple--but not Google--will dominate the

future of the internet. Collecting data is less

valuable than connecting people.”

DEMATERIALIZATION

The Technium

OFFER NO HOLDS BARRED SUSTAINABLE MARKETING

RENT THE NEWEST, MOST COVETABLE ITEMS

OLD IS THE NEW NEW: SELL VINTAGE

PREPARE FOR CSR SCRUTINY

CLARIFY SUSTAINABILITY

MIRROR CONSUMERS„ DESIRE FOR DISRUPTION

SUPPORT SWAPPING ON SITE

Marks & SpencerOFFER NO HOLDS

BARRED

SUSTAINABLE

MARKETING

RENT THE NEWEST,

MOST COVETABLE

ITEMS

OLD IS THE NEW NEW:

SELL VINTAGE

PREPARE FOR

CSR

SCRUTINY

Guide to Greener Electronics

CLARIFY

SUSTAINABILITY

Tropicana Origami

MIRROR CONSUMERS„

DESIRE FOR

DISRUPTION

SUPPORT

SWAPPING ON SITE

SUPPORT

SWAPPING ON SITE

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